Main Article Content
Abstract
Purpose: The rapid development of Generative AI (GenAI), particularly following the launch of ChatGPT in 2022, has triggered significant disruption in global higher education. In accounting education, this technology presents complex challenges regarding academic integrity and information accuracy, while also offering significant opportunities to personalize learning and enhance operational efficiency. This study aims to conduct a bibliometric analysis to visualize the evolution of research, identify key contributors, and map critical themes in GenAI and accounting education from 2022 to 2025.
Research Design and Methodology: This study uses a bibliometric approach to integrate performance analysis and science mapping. Fifty-eight Scopus-indexed documents were analyzed via VOSviewer and Bibliometrix. Key visualization techniques, including co-authorship, co-citation, keyword co-occurrence, and topic modeling, were applied to identify and map dominant research themes.
Findings and Discussion: A publication surge with an 87.58% annual growth rate. Southeast Asian nations (Indonesia, Malaysia, Vietnam) have emerged as major contributors, rivaling Western output on GenAI integration in accounting. Thematic analysis identifies a shift in focus from technical aspects to student competencies such as critical thinking, AI literacy, and adaptive assessment. Identifying the Journal of Accounting Education and Issues in Accounting Education as core references bridging pedagogy and technology, this study provides a roadmap for curricular reform in the Industry 4.0 era.
Implications: GenAI integration forces a redefinition of graduate competencies amidst rapid literary expansion. The focus is shifting from procedural mastery to educational psychology, ethics, and human-machine collaboration to prevent the erosion of foundational skills. Ultimately, successful transformation depends on curriculum developers embedding digital literacy to maintain graduate relevance in the Society 5.0 landscape.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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- Chauhan, A. S., Sikarwar, T. S., & Raj, M. (2024). Trends and patterns in behavioral accounting research: 53 years of bibliometric analysis. Accounting Research Journal, 37(6), 595–614. https://doi.org/10.1108/ARJ-09-2023-0246
- Chiavarino, C., Rocchi, A., Santoro, R., & Tarditi, C. (2025). University education in the era of generative artificial intelligence. In The university in the digital age (pp. 101–116). Springer.
- Eddine, R. J., Gide, E., & Al-Sabbagh, A. (2025). Generative AI in higher education: A cross-sector analysis of ChatGPT’s impact on STEM, social sciences, and healthcare. STEM Education, 5(5), 757–801. https://doi.org/10.3934/steme.2025035
- Eljai, M., Eljai, Y., & Asmar, K. (2025). Generative AI in reshaping higher education: Human sciences master students at FLDM-USMBA as a case study. In Lecture Notes on Data Engineering and Communications Technologies (Vol. 262, pp. 162–174). Springer. https://doi.org/10.1007/978-3-031-98476-1_14
- Farrelly, T., & Baker, N. (2023). Generative artificial intelligence: Implications and considerations for higher education practice. Education Sciences, 13(11), Article 1109. https://doi.org/10.3390/educsci13111109
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- Ilieva, G., Yankova, T., Ruseva, M., & Kabaivanov, S. (2025). A framework for generative AI-driven assessment in higher education. Information, 16(6), Article 472. https://doi.org/10.3390/info16060472
- Imjai, N., Yordudom, T., Yaacob, Z., Saad, N. H. M., & Aujirapongpan, S. (2025). Impact of AI literacy and adaptability on financial analyst skills among prospective Thai accountants: The role of critical thinking. Technological Forecasting and Social Change, 210, 123889. https://doi.org/10.1016/j.techfore.2024.123889
- Jingwei He, A., Zhang, Z., Anand, P., & McMinn, S. (2025). Embracing generative artificial intelligence tools in higher education: A survey study at the Hong Kong University of Science and Technology. Journal of Asian Public Policy, 18(2), 352–376. https://doi.org/10.1080/17516234.2024.2447195
- Lai, H.-M., Lin, S.-C., & Hsieh, P.-J. (2025). Bibliometric analysis of generative artificial intelligence in higher education. In Smart Innovation, Systems and Technologies (Vol. 432, pp. 367–382). Springer. https://doi.org/10.1007/978-981-96-1154-6_25
- Lemon, H. A., Jahid, M. A., & Hossain, S. Z. (2024). Incorporating cloud computing in accounting education: A theoretical approach for tertiary curriculum in Bangladesh. E3S Web of Conferences, 594, 07006. https://doi.org/10.1051/e3sconf/202459407006
- Li, X., Zappatore, M., Li, T., Zhang, W., Tao, S., Wei, X., Zhou, X., Guan, N., & Chan, A. (2025). GAI versus teacher scoring: Which is better for assessing student performance? IEEE Transactions on Learning Technologies, 18, 569–580. https://doi.org/10.1109/TLT.2025.3572518
- Murphy, B., Feeney, O., Rosati, P., & Lynn, T. (2024). Exploring accounting and AI using topic modelling. International Journal of Accounting Information Systems, 55, 100709. https://doi.org/10.1016/j.accinf.2024.100709
- Musyaffi, A. M., Baxtishodovich, B. S., Afriadi, B., Hafeez, M., Adha, M. A., & Wibowo, S. N. (2024). New challenges of learning accounting with artificial intelligence: The role of innovation and trust in technology. European Journal of Educational Research, 13(1), 183–195. https://doi.org/10.12973/EU-JER.13.1.183
- Niu, H., & Gong, X. (2025). The role of generative AI in higher education: A decade of current status and future prospects. In Proceedings of the 5th International Conference on Computer Science and Management Technology (ICCSMT 2024) (pp. 848–852). ACM. https://doi.org/10.1145/3708036.3708178
- Perianes-Rodriguez, A., Waltman, L., & van Eck, N. J. (2016). Constructing bibliometric networks: A comparison between full and fractional counting. Journal of Informetrics, 10(4), 1178–1195. https://doi.org/10.1016/j.joi.2016.10.006
- Qian, Y. (2025). Pedagogical applications of generative AI in higher education: A systematic review of the field. TechTrends, 69(5), 1105–1120. https://doi.org/10.1007/s11528-025-01100-1
- Reeder, B., & Lee, K. (2024). Evaluating and incorporating generative AI in nursing informatics and data science graduate courses. Studies in Health Technology and Informatics, 315, 205–209. https://doi.org/10.3233/SHTI240135
- Rudra, S., Weber, P., Tillmanns, T., Filho, A. S., Wiersma, E., Dawitz, J., Dudenaite, D., & Reynolds, S. (2025). Use and perception of generative AI in higher education: Insights from the ERASMUS+ project “Teaching and Learning with Artificial Intelligence.” In Proceedings of the International Conference on Computer Supported Education (Vol. 2, pp. 319–330). https://doi.org/10.5220/0013360200003932
- Samala, A. D., Zhai, X., Aoki, K., Bojic, L., & Zikic, S. (2024). An in-depth review of ChatGPT’s pros and cons for learning and teaching in education. International Journal of Interactive Mobile Technologies, 18(2), 96–117. https://doi.org/10.3991/ijim.v18i02.46509
- Sardi, J., Candra, O., Yuliana, D. F., Yanto, D. T. P., & Eliza, F. (2025). How generative AI influences students’ self-regulated learning and critical thinking skills? A systematic review. International Journal of Engineering Pedagogy, 15(1), 94–108. https://doi.org/10.3991/ijep.v15i1.53379
- Shakdwipee, P., Agarwal, K., Kunwar, H., & Singh, S. (2023). Artificial intelligence in finance and accounting: Opportunities and challenges. In Lecture Notes in Networks and Systems (Vol. 765, pp. 165–177). Springer. https://doi.org/10.1007/978-981-99-5652-4_17
- Shrivastava, A. (2024). The transformative landscape of ChatGPT in higher education: Unveiling academic discourse. Global Knowledge, Memory and Communication. https://doi.org/10.1108/GKMC-02-2024-0068
- Tenhunen, M.-L. (2025). Advancing international accounting education with artificial intelligence. In Proceedings of the International Conferences on E-Learning and Digital Learning 2025 (pp. 55–62).
- Tlili, H. (2025). Bibliometric analysis of artificial intelligence in accounting: Trends and future directions. International Journal of Advanced and Applied Sciences, 12(8), 149–165. https://doi.org/10.21833/ijaas.2025.08.015
- Türegün, N. (2025). Challenges and opportunities: Integrating AI into accounting systems. Journal of Corporate Accounting & Finance, 36(4), 25–36. https://doi.org/10.1002/jcaf.22788
- Wan, K., Woo, Y. Y., & Ho, G. T. S. (2025). Enhancing service-learning through generative AI: A mixed-methods study on educational game design in a finance course. Cogent Education, 12(1). https://doi.org/10.1080/2331186X.2025.2592370
- Wood, D. A., Achhpilia, M. P., Adams, M. T., Aghazadeh, S., Akinyele, K., Akpan, M., Allee, K. D., Allen, A. M., Almer, E. D., Ames, D., Arity, V., Barr-Pulliam, D., Basoglu, K. A., Belnap, A., Bentley, J. W., Berg, T., Berglund, N. R., Berry, E., Bhandari, A., … Zoet, E. (2023). The ChatGPT artificial intelligence chatbot: How well does it answer accounting assessment questions? Issues in Accounting Education, 38(4), 81–108. https://doi.org/10.2308/ISSUES-2023-013
- Zhou, A., & Luo, Y. (2025). Exploring the impact of generative AI on student learning in accounting. Journal of Accounting Education, 72, 100982. https://doi.org/10.1016/j.jaccedu.2025.100982
References
Abdullah, A. A. H., & Almaqtari, F. A. (2024). The impact of artificial intelligence and Industry 4.0 on transforming accounting and auditing practices. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), 100218. https://doi.org/10.1016/j.joitmc.2024.100218
Al-Hajaya, K. (2025). Academic integrity is under fire in the generative AI age: Insights from accounting educators to overcome challenges, threats, and ethical concerns. Higher Education, Skills and Work-Based Learning, 1–19. https://doi.org/10.1108/HESWBL-02-2025-0060
Ali, H., Zafar, M. B., & Aysan, A. F. (2025). Generative AI in finance: Replicability, methodological contingencies, and future research directions. Finance Research Letters, 86, 108797. https://doi.org/10.1016/j.frl.2025.108797
Alsulami, F. (2025). A strategy of synergizing big data and artificial intelligence in accounting: A comprehensive review of opportunities and challenges. Corporate and Business Strategy Review, 6(3, Special Issue), 299–310. https://doi.org/10.22495/cbsrv6i3siart7
Aria, M., & Cuccurullo, C. (2017). Bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959–975. https://doi.org/10.1016/j.joi.2017.08.007
Arise, O. A., & Moloi, T. (2025). Towards a future-ready accounting education: Opportunities and challenges of integrating artificial intelligence into contemporary accounting curricula. In Springer Proceedings in Business and Economics (pp. 993–1015). Springer. https://doi.org/10.1007/978-3-031-84885-8_54
Ballantine, J., Boyce, G., & Stoner, G. (2024). A critical review of AI in accounting education: Threat and opportunity. Critical Perspectives on Accounting, 99, 102711. https://doi.org/10.1016/j.cpa.2024.102711
Cabanillas Ñaño, S. I., Rengifo Calvanapon, G. A., Alfaro Oliva, J. E., & Castillo Saavedra, E. F. (2025). Artificial intelligence in accounting: Advances and challenges. Revista Venezolana de Gerencia, 30(111), 1469–1483. https://doi.org/10.52080/rvgluz.30.111.14
Chan, C. K. Y., & Colloton, T. (2024). Generative AI in higher education: The ChatGPT effect. Routledge. https://doi.org/10.4324/9781003459026
Chaudhry, G., Gide, E., Yadegaridehkordi, E., & Tumpa, R. (2025). Generative AI-powered teaching and learning in engineering and project management higher education: A systematic review. In Lecture Notes in Networks and Systems (Vol. 1618, pp. 99–113). Springer. https://doi.org/10.1007/978-3-032-04728-1_9
Chauhan, A. S., Sikarwar, T. S., & Raj, M. (2024). Trends and patterns in behavioral accounting research: 53 years of bibliometric analysis. Accounting Research Journal, 37(6), 595–614. https://doi.org/10.1108/ARJ-09-2023-0246
Chiavarino, C., Rocchi, A., Santoro, R., & Tarditi, C. (2025). University education in the era of generative artificial intelligence. In The university in the digital age (pp. 101–116). Springer.
Eddine, R. J., Gide, E., & Al-Sabbagh, A. (2025). Generative AI in higher education: A cross-sector analysis of ChatGPT’s impact on STEM, social sciences, and healthcare. STEM Education, 5(5), 757–801. https://doi.org/10.3934/steme.2025035
Eljai, M., Eljai, Y., & Asmar, K. (2025). Generative AI in reshaping higher education: Human sciences master students at FLDM-USMBA as a case study. In Lecture Notes on Data Engineering and Communications Technologies (Vol. 262, pp. 162–174). Springer. https://doi.org/10.1007/978-3-031-98476-1_14
Farrelly, T., & Baker, N. (2023). Generative artificial intelligence: Implications and considerations for higher education practice. Education Sciences, 13(11), Article 1109. https://doi.org/10.3390/educsci13111109
Finkel, L., Parra-Contreras, P., Martínez-Solana, Y., & Matos-Mejías, C. (2025). ChatGPT as a source of information in higher education: Evaluating the results provided by generative AI. Profesional de la Información, 33(6). https://doi.org/10.3145/epi.2024.0604
Holmes, A. F., & Douglass, A. (2022). Artificial intelligence: Reshaping the accounting profession and the disruption to accounting education. Journal of Emerging Technologies in Accounting, 19(1), 53–68. https://doi.org/10.2308/JETA-2020-054
Huang, C.-W., Coleman, M., Gachago, D., & Van Belle, J.-P. (2024). Using ChatGPT to encourage critical AI literacy skills and for assessment in higher education. In Communications in Computer and Information Science (Vol. 1862, pp. 105–118). Springer. https://doi.org/10.1007/978-3-031-48536-7_8
Ilieva, G., Yankova, T., Ruseva, M., & Kabaivanov, S. (2025). A framework for generative AI-driven assessment in higher education. Information, 16(6), Article 472. https://doi.org/10.3390/info16060472
Imjai, N., Yordudom, T., Yaacob, Z., Saad, N. H. M., & Aujirapongpan, S. (2025). Impact of AI literacy and adaptability on financial analyst skills among prospective Thai accountants: The role of critical thinking. Technological Forecasting and Social Change, 210, 123889. https://doi.org/10.1016/j.techfore.2024.123889
Jingwei He, A., Zhang, Z., Anand, P., & McMinn, S. (2025). Embracing generative artificial intelligence tools in higher education: A survey study at the Hong Kong University of Science and Technology. Journal of Asian Public Policy, 18(2), 352–376. https://doi.org/10.1080/17516234.2024.2447195
Lai, H.-M., Lin, S.-C., & Hsieh, P.-J. (2025). Bibliometric analysis of generative artificial intelligence in higher education. In Smart Innovation, Systems and Technologies (Vol. 432, pp. 367–382). Springer. https://doi.org/10.1007/978-981-96-1154-6_25
Lemon, H. A., Jahid, M. A., & Hossain, S. Z. (2024). Incorporating cloud computing in accounting education: A theoretical approach for tertiary curriculum in Bangladesh. E3S Web of Conferences, 594, 07006. https://doi.org/10.1051/e3sconf/202459407006
Li, X., Zappatore, M., Li, T., Zhang, W., Tao, S., Wei, X., Zhou, X., Guan, N., & Chan, A. (2025). GAI versus teacher scoring: Which is better for assessing student performance? IEEE Transactions on Learning Technologies, 18, 569–580. https://doi.org/10.1109/TLT.2025.3572518
Murphy, B., Feeney, O., Rosati, P., & Lynn, T. (2024). Exploring accounting and AI using topic modelling. International Journal of Accounting Information Systems, 55, 100709. https://doi.org/10.1016/j.accinf.2024.100709
Musyaffi, A. M., Baxtishodovich, B. S., Afriadi, B., Hafeez, M., Adha, M. A., & Wibowo, S. N. (2024). New challenges of learning accounting with artificial intelligence: The role of innovation and trust in technology. European Journal of Educational Research, 13(1), 183–195. https://doi.org/10.12973/EU-JER.13.1.183
Niu, H., & Gong, X. (2025). The role of generative AI in higher education: A decade of current status and future prospects. In Proceedings of the 5th International Conference on Computer Science and Management Technology (ICCSMT 2024) (pp. 848–852). ACM. https://doi.org/10.1145/3708036.3708178
Perianes-Rodriguez, A., Waltman, L., & van Eck, N. J. (2016). Constructing bibliometric networks: A comparison between full and fractional counting. Journal of Informetrics, 10(4), 1178–1195. https://doi.org/10.1016/j.joi.2016.10.006
Qian, Y. (2025). Pedagogical applications of generative AI in higher education: A systematic review of the field. TechTrends, 69(5), 1105–1120. https://doi.org/10.1007/s11528-025-01100-1
Reeder, B., & Lee, K. (2024). Evaluating and incorporating generative AI in nursing informatics and data science graduate courses. Studies in Health Technology and Informatics, 315, 205–209. https://doi.org/10.3233/SHTI240135
Rudra, S., Weber, P., Tillmanns, T., Filho, A. S., Wiersma, E., Dawitz, J., Dudenaite, D., & Reynolds, S. (2025). Use and perception of generative AI in higher education: Insights from the ERASMUS+ project “Teaching and Learning with Artificial Intelligence.” In Proceedings of the International Conference on Computer Supported Education (Vol. 2, pp. 319–330). https://doi.org/10.5220/0013360200003932
Samala, A. D., Zhai, X., Aoki, K., Bojic, L., & Zikic, S. (2024). An in-depth review of ChatGPT’s pros and cons for learning and teaching in education. International Journal of Interactive Mobile Technologies, 18(2), 96–117. https://doi.org/10.3991/ijim.v18i02.46509
Sardi, J., Candra, O., Yuliana, D. F., Yanto, D. T. P., & Eliza, F. (2025). How generative AI influences students’ self-regulated learning and critical thinking skills? A systematic review. International Journal of Engineering Pedagogy, 15(1), 94–108. https://doi.org/10.3991/ijep.v15i1.53379
Shakdwipee, P., Agarwal, K., Kunwar, H., & Singh, S. (2023). Artificial intelligence in finance and accounting: Opportunities and challenges. In Lecture Notes in Networks and Systems (Vol. 765, pp. 165–177). Springer. https://doi.org/10.1007/978-981-99-5652-4_17
Shrivastava, A. (2024). The transformative landscape of ChatGPT in higher education: Unveiling academic discourse. Global Knowledge, Memory and Communication. https://doi.org/10.1108/GKMC-02-2024-0068
Tenhunen, M.-L. (2025). Advancing international accounting education with artificial intelligence. In Proceedings of the International Conferences on E-Learning and Digital Learning 2025 (pp. 55–62).
Tlili, H. (2025). Bibliometric analysis of artificial intelligence in accounting: Trends and future directions. International Journal of Advanced and Applied Sciences, 12(8), 149–165. https://doi.org/10.21833/ijaas.2025.08.015
Türegün, N. (2025). Challenges and opportunities: Integrating AI into accounting systems. Journal of Corporate Accounting & Finance, 36(4), 25–36. https://doi.org/10.1002/jcaf.22788
Wan, K., Woo, Y. Y., & Ho, G. T. S. (2025). Enhancing service-learning through generative AI: A mixed-methods study on educational game design in a finance course. Cogent Education, 12(1). https://doi.org/10.1080/2331186X.2025.2592370
Wood, D. A., Achhpilia, M. P., Adams, M. T., Aghazadeh, S., Akinyele, K., Akpan, M., Allee, K. D., Allen, A. M., Almer, E. D., Ames, D., Arity, V., Barr-Pulliam, D., Basoglu, K. A., Belnap, A., Bentley, J. W., Berg, T., Berglund, N. R., Berry, E., Bhandari, A., … Zoet, E. (2023). The ChatGPT artificial intelligence chatbot: How well does it answer accounting assessment questions? Issues in Accounting Education, 38(4), 81–108. https://doi.org/10.2308/ISSUES-2023-013
Zhou, A., & Luo, Y. (2025). Exploring the impact of generative AI on student learning in accounting. Journal of Accounting Education, 72, 100982. https://doi.org/10.1016/j.jaccedu.2025.100982