Jurnal Economic Resource

The Role of Digital Marketing and Promotion in the Business Performance of Small and Medium Enterprises (SMEs) in Developing Countries

Eva Mahaliani, Kurniawati, Yolanda Masnita — Sat, 26 Jul 2025 00:00:00 +0700

This study examines the role of digital marketing and promotion in the business performance of small and medium-sized enterprises (SMEs) in developing countries, particularly Indonesia. In the face of intense competition, SMEs are required to leverage digital media to sustain and grow their businesses. The objective of this study is to comprehensively investigate how digital marketing capabilities and their adoption through promotions can enhance SME productivity. Additionally, this research analyzes the impact of customer relationship orientation and technology orientation on SME business performance in developing country markets. The research method uses cross-sectional data obtained through a questionnaire distributed via Google Forms on social media to SME owners in Indonesia who have started their businesses within the past year. The findings reveal that competition intensity has a significant influence on promotion. Furthermore, customer relation orientation and technology orientation have a significant influence on digital marketing capability. Additionally, digital marketing capability and promotion have a significant influence on business performance.

Analysis Of Swot Implementation As A Strategy Development Recruitment In Appointment Of Skills Training Teaching Personnel At Surabaya Merchant Marine Polytechnic

Tri Haryanto, Sri Rahayu, Rifda Fitrianty — Tue, 03 Jun 2025 00:00:00 +0700

This study analyzes the analysis of the needs of DIKTRAM teaching educators at the Surabaya Merchant Marine Polytechnic with SWOT analysis at the Surabaya Merchant Marine Polytechnic. This research uses qualitative analysis, sampling and data with in-depth interviews, observation and documentation. The results showed that research on the recruitment of DIKTRAM teaching staff at the Surabaya Merchant Marine Polytechnic in 2025 showed that the recruitment process went well thanks to a mature strategy. The polytechnic has planned and prepared various aspects, such as analyzing the needs of teaching staff, criteria and requirements for prospective teachers, as well as test forms which include vocational potential tests, computers, micro teaching, and interviews. The policies implemented refer to education-related laws as well as the institution's personnel guidelines. Recruitment scheduling and budgeting are well managed, without external assistance, ensuring success in recruiting qualified educators. This recruitment aims to obtain professional and qualified teachers, who can be responsible for educating and transferring knowledge that is useful for the world of work

Antecedent Factors of Orthodontic’s Patients Satisfaction and Its Impact on Positive Word of Mouth at Private Specialist Dental Clinic X in Tangerang Selatan

Benita Novitasari Priyanto Priyanto, Margaretha Pink Berlianto — Mon, 16 Jun 2025 00:00:00 +0700

The purpose of this study was to determine the antecedent of orthodontic patient satisfaction and analyze its impact on positive word of mouth recommendations (PWOM) related to orthodontic treatment. This is a quantitative survey study with a cross-sectional data collection method. The questionnaire questions with likert scale 5 points were used and adjusted to questions that already exist in previous literature. Data collection was carried out purposively with a non-probability sampling technique on the population of orthodontic patients who came to the Private Specialist Dental Clinic X in South Tangerang in the period March - April 2025. The total respondents obtained were 140 respondents that were undergoing orthodontic treatment at the clinic. PLS SEM method is used to analyze the collected data and test the hypothesis. The results of this study indicate a significant positive relationship between the variables of Facilities, Cleanliness, Dental Equipment, Dental Supplies, Orthodontist’s Technical Skills, Doctor-Patient Relationship, Staff, Treatment Duration, Location Accessibility, Appointment Scheduling, and Organization Administration and Positive Word of Mouth, mediated by Orthodontic Patient Satisfaction at the Private Specialist Dental Clinic X in South Tangerang. The five variables with the greatest influence on orthodontic patient satisfaction, in order of importance, are Dental Equipment, Organization Administration, Doctor-Patient Relationship, Treatment Duration, and Staff. The results of this study provide managerial implications for every Private Dental Clinic in identifying the antecedent factors of orthodontic patient satisfaction that can enhance word-of-mouth recommendations and ultimately increase the number of new orthodontic patients. However, this study has several limitations, which are followed by recommendations for future research.

Employee Engagement in the Emergency Department at Rumah Sakit Umum Daerah K in Jakarta: A Case Study

Nadya Kaulika Listyani, Jacob Donald Tan — Mon, 16 Jun 2025 00:00:00 +0700

The emergency department (ED) plays a critical role as the frontline of healthcare systems, serving as the primary entry point for patients who need immediate treatment related to life safety. The quality of care in the EDs not only influences patient satisfaction but also impacts employee engagement. Employee engagement is a multifaceted psychological construct that describes the emotional, cognitive, and behavioral commitment of employees to their job and organization. This study explores the factors influencing employee engagement among ED staff at RSUD K in Jakarta through a qualitative case study approach. Using in-depth semi-structured interviews, direct observations, and field notes, the research identifies key themes including teamwork, administrative workload, access to meals and rest areas, communication with the management, and the extent to which staff aspirations are considered. Findings reveal that strong team work enhances engagement, while lack of managerial support and inadequate facilities negatively impact morale and performance. The study underscores the importance of responsive leadership and supportive work environments in promoting staff engagement in ED.

The Influence Of Factors In Dental Practice: Price, Facilities, Dentist Services, Staff Services, And Word Of Mouth With Patient Satisfaction And Patient Loyalty As Mediators At YDC Dental Clinic, East Jakarta

Skolastika Stephanie Stephanie, Zoel Hutabarat — Mon, 16 Jun 2025 00:00:00 +0700

dentist services, and staff services, on word of mouth, with patient satisfaction and patient loyalty as mediators at YDC Dental Clinic. This research involved 181 patients. Data collection was carried out by distributing questionnaires containing 35 questions using a 1-5 Likert Scale based on a purposive sampling technique. Data were analyzed using the PLS-SEM method. The results of this study indicate that Price, Facilities, Dentist Services, and Staff Services positively and significantly influence Patient Satisfaction. Furthermore, Patient Satisfaction was proven to have a positive and significant effect on both Patient Loyalty and Word of Mouth. Additionally, Patient Loyalty also has a positive and significant influence on Word of Mouth. Although some service dimensions (Facilities and Dentist Services) did not show a direct significant influence on loyalty, the mediating role of Patient Satisfaction is crucial in shaping loyalty and word of mouth across all examined service dimensions. These findings affirm that patient satisfaction is the primary foundation driving loyalty and word-of-mouth promotion within the context of dental healthcare services.

Examining the Impact of Organizational Commitment and Work-Life Balance on Nurses' Job Performance at Regional General Hospital X in Jakarta: The Mediating Role of Job Satisfaction

Caroline Novenia Djajasasana, Yohana F. Cahya Palupi Meilani — Mon, 16 Jun 2025 00:00:00 +0700

Hospitals require health workers with optimal performance to ensure high quality services, especially nurses who act as the frontline in patient care. Optimal nurse performance can improve patient safety, operational efficiency, and patient satisfaction. Maintaining this level of performance is a major challenge for hospital management. This study aims to analyse the effect of organisational commitment and work-life balance on nurses' job performance at Regional General Hospital X in Jakarta, with job satisfaction as a mediating variable. This study used a quantitative approach with a cross-sectional design, using a structured questionnaire distributed to non-civil servant nurses who have worked for at least one year at the hospital. The study involved a total of 100 respondents, consisting of 30 participants in the preliminary study and 70 in the main study. Data were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that both organisational commitment and work-life balance have a significant positive influence on job performance, both directly and indirectly through the mediation of job satisfaction. This study provides managerial implications for hospital administrators to effectively maintain and improve nurses' performance.

The Influence of Digital Marketing and E-WOM on Purchasing Decisions for Janji Jiwa Coffee Surabaya City

Noor Bagas Anggono, Ugy Soebiantoro — Mon, 16 Jun 2025 00:00:00 +0700

Digitalization and the increasing use of social media in Indonesia have driven significant changes in consumer behavior. Kopi Janji Jiwa as one of the leading coffee shop brands has implemented a digital marketing strategy and utilizes e-WOM, but still faces challenges in terms of lower digital engagement compared to competitors. This study aims to analyze the effect of Digital Marketing and Electronic Word of Mouth (E-WOM) on consumer purchasing decisions at Kopi Janji Jiwa in Surabaya City. The approach used in this research is quantitative with a non-probability sampling method with purposive sampling technique. Data were obtained from 98 respondents who are consumers of Kopi Janji Jiwa, through a questionnaire and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with the help of SmartPLS. The results showed that Digital Marketing and E-WOM had a significant effect on consumer purchasing decisions. These findings indicate the importance of optimizing digital marketing strategies and managing consumer reviews as a form of e-WOM to improve purchasing decisions.

The Relationship Between Workload and Work-Life Balance on Employee Retention with Job Satisfaction as a Mediating Variable for Nurses at Hospital X in Bandung

Vanessa Destiana Sihombing Sihombing, Veli Sungono — Mon, 16 Jun 2025 00:00:00 +0700

This study aims to analyze the relationship between workload and work-life balance on employee retention, with job satisfaction as a mediating variable among nurses at Hospital X in Bandung. This research uses a quantitative approach with a cross-sectional design. The sample consisted of 100 nurses selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analysed using Partial Least Square Structural Equation Modeling (PLS-SEM). Among the 100 nurses at Hospital X, 71% were female and 29% were male. In terms of age, most respondents were within the productive age range: 17% were aged 25–30 years, 41% aged 31–35 years, and 20% aged 36–40 years. No respondents were under 25 years, while 22% were over 40 years old. The findings highlight that improving job satisfaction through rational workload management and support for work-life balance is a crucial strategy for enhancing nurse retention. This research contributes to hospital management in designing more humanistic and sustainable policies to retain professional staff. The study shows that workoload has a significant negative effect on job satisfaction, while work-life balance has a significant positive effect. Job satisfaction positively influences employee retention and mediates the relationship between workload and work-life balance with nurse retention.

Optimalisasi Kinerja Keuangan: Dampak Struktur Modal dan Keputusan Investasi terhadap Profitabilitas Perusahaan Manufaktur

Dita Ardianti, Mulyati Mulyati, Rizky Ramadhan — Thu, 19 Jun 2025 00:00:00 +0700

Tujuan utama dari setiap perusahaan adalah memperoleh laba, sehingga perusahaan selalu berusaha untuk meningkatkan laba dari waktu ke waktu melalui berbagai strategi bisnis. Laba yang ditargetkan tersebut umumnya diukur menggunakan rasio keuangan yang dikenal sebagai rasio profitabilitas. Rasio ini digunakan untuk menilai kemampuan perusahaan dalam menghasilkan keuntungan serta mengukur efektivitas kinerja manajemen dalam mengelola sumber daya yang dimiliki. Informasi mengenai profitabilitas sangat penting bagi investor karena menjadi dasar utama dalam pengambilan keputusan investasi di pasar modal. Investasi sendiri sangat dipengaruhi oleh ketersediaan dana, baik yang bersumber dari eksternal (utang) maupun internal (ekuitas). Struktur modal yang tepat dan optimal akan membantu perusahaan meminimalkan biaya modal serta meningkatkan nilai perusahaan secara keseluruhan. Di sisi lain, keputusan investasi juga menjadi elemen penting dalam meningkatkan nilai perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh struktur modal dan keputusan investasi terhadap profitabilitas perusahaan manufaktur di BEI periode 2022–2024 dengan pendekatan kuantitatif. Menggunakan data numerik untuk menganalisis hubungan antara variabel-variabel yang diteliti. Hasil penelitian menunjukkan secara parsial struktur modal tidak berpengaruh terhadap profitabilitas, sementara keputusan investasi berpengaruh signifikan. Namun, secara simultan, keduanya berpengaruh signifikan. Temuan ini memiliki implikasi bagi manajemen, investor, dan peneliti selanjutnya.

Conflict Resolution Strategies in Human Resource Management: A Literature Review of its Implications for Organisational Efficiency and Financial Stability

Tetty Widiyastuti, Iwan Darmawansyah, Nurlela — Sun, 22 Jun 2025 00:00:00 +0700

Conflict within an organisation is inevitable and, if not managed strategically, can hinder the smooth running of work processes and weaken long-term financial stability. In modern organisations' demands for operational efficiency and financial resilience, appropriate conflict resolution strategies are essential to human resource management (HRM) practices. This study aims to identify the theoretical relationship between conflict resolution strategies, organisational efficiency, and financial stability and to develop an integrative conceptual model based on a literature review as a foundation for future empirical research. This study employs a systematic literature review method with a descriptive qualitative approach. The research begins with identifying key terms, which are then traced through various scientific databases such as Scopus, ScienceDirect, SpringerLink, SAGE Journals, Google Scholar, and MDPI. Articles were selected based on strict inclusion criteria, namely originating from reputable scientific journals, having undergone peer review, including an active DOI, and substantially discussing the main variables in the study. The articles used were selected purposively to ensure their theoretical and methodological contributions to the conceptual framework developed. Analysis was conducted using a thematic and narrative content approach. The study results indicate that collaborative conflict resolution strategies can improve organisational efficiency through enhanced communication and team synergy while reducing destructive conflicts. This efficiency strengthens the organisational cost structure and supports long-term financial stability. These findings provide a theoretical foundation for developing more adaptive and integrative managerial models in response to contemporary organisational dynamics.

Human Resource Management Strategies to Reduce Burnout and Improve Well-Being: A Literature Review with the Job Demands-Resources Framework

Kania Laelawati, Dewi Pertiwi, Haris Fauzi — Sat, 28 Jun 2025 00:00:00 +0700

High rates of emotional exhaustion (burnout) and declining psychological well-being of employees are serious challenges in modern human resource management, especially in sectors with high work pressure. This study aims to examine the effectiveness of integrated human resource management (HRM) strategies in reducing burnout and improving employee psychological well-being through a systematic literature review approach. This study used a qualitative method with a descriptive-analytical approach to more than 30 recent scientific articles, which included meta-analyses, systematic reviews, and empirical studies from various industry sectors. The literature reviewed was selected using a purposive sampling technique based on topic relevance and publication quality. The results showed that a combination of Employee Assistance Programs (EAP), work flexibility, supportive leadership training, and mental well-being programmes were significantly effective in reducing burnout and improving psychological well-being. The effectiveness of the interventions was influenced by organisational contexts such as psychosocial safety climate and transformational leadership style. In addition, technology-based digital approaches were also found to be effective when combined with interpersonal support. These findings provide important implications for the development of wellbeing-based HRM strategies in building psychologically healthy and sustainable workplaces.

Impact of ICT on Export Indonesia’s Specialization Products: Gravity Model Approach

Sat, 28 Jun 2025 00:00:00 +0700

This study aims to investigate the impact of Information and Communication Technology (ICT) on the export growth of Indonesia's leading specialized products. A sample of this study was selected by identifying every commodity that holds more than a 25% share in the international market. The five specialized products also represent Indonesia's leading sectors, which include the manufacturing industry (palm oil, HS Code: 151190, and coconut oil, HS Code: 151319), agricultural products (rubber, HS Code: 400122), and natural resources (coal, HS Code: 270119, and tin, HS Code: 800110). The analytical model was tested on Indonesia's leading products in 15 importing countries during the 2010-2020 period and estimated using PPML and GMM as a robustness test. The ICT variable was proxied by bandwidth capacity, which represents the quality of internet access, both in Indonesia as an exporting country and in importing countries for Indonesia's leading products. The results of the analysis indicate that the quality of internet access has a positive impact on export growth. Additionally, other control variables, such as GDP, population, RTA, language, and importers from Asia, also have a positive impact on the export growth of Indonesia's leading commodities. It can be concluded that Indonesia’s export pattern remains concentrated in Asia's partner countries, driven by economies of scale and hindered by geographical distance. This study suggests that the development of ICT is typically a long-term process, so it takes some time to experience the significant impact of ICT, especially on exports.

Pengaruh Lingkungan Kerja, Budaya Organisasi dan Beban Kerja Terhadap Motivasi Kerja Pegawai Kantor Cabang Bank Papua Abepura

Sat, 28 Jun 2025 00:00:00 +0700

Penelitian ini merupakan penelitian explanatory dengan model penelitian Survey yang bertujuan untuk mengkaji menganalisis dan membuktikan tentang pengaruh lingkungan kerja, beban kerja dan beban kerja terhadap motivasi kerja pegawai Kantor Cabang Bank Papua Abepura. Jumlah responden dalam penelitian ini sebanyak 59 responden atau sebesar 50% dari jumlah populasi, dengan Teknik Probability Sampling dimana pengambilan sampel yang memberikan dilakukan secara acak semua anggota populasi memiliki peluang yang sama untuk dipilih menjadi sampel. Berdasarkan hasil uji parsial menunjukan bahwa variabel lingkungan kerja (X1) dan budaya organisasi (X2) berpengaruh signifikan terhadap peningkatan motivasi kerja, sedangkan beban kerja (X3) tidak berpengaruh signifikan terhadap motivasi kerja pegawai Kantor Cabang Bank Papua Abepura.

Berdasarkan uji simultan menunjukan bahwa variabel lingkungan kerja (X1), budaya organisasi (X2), dan beban kerja (X3) secara simultan berpengaruh signifikan terhadap motivasi kerja pegawai Kantor Cabang Bank Papua Abepura, dimana variabel budaya organisasi (X2) merupakan variabel yang paling dominan berpengaruh dalam peningkatan Kinerja pegawai dengan pencapaian Standardized Coefficients Beta sebesar 0,723 dan THitung sebesar 6,969 dengan tingkat signifikansi sebesar 0,000 lebih besar jika dibandingkan dengan variabel lain. Perolehan nilai Adjusted R² sebesar 0,767 menunjukkan bahwa persentase kontribusi lingkungan kerja, budaya organisasi, dan beban kerja terhadap variabel dependen motivasi kerja sebesar 76,7% sedangkan sisanya 23,3% dipengaruhi atau dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian ini seperti kompetensi, komitmen organisasi, pendidikan, pelatihan, komunikasi, disiplin kerja dan variabel lainnya.

Determinan Kesejahteraan Pegawai: Analisis Peran Disiplin Kerja dan Kinerja Pegawai

Ida Faridah, Nurul Hayat, Desi Rubiyanti — Sat, 28 Jun 2025 00:00:00 +0700

Penelitian ini bertujuan untuk menganalisis peran disiplin kerja dan kinerja pegawai terhadap kesejahteraan pegawai. Masalah utama yang diangkat dalam penelitian ini adalah masih rendahnya tingkat disiplin kerja, kinerja, dan kesejahteraan pegawai desa yang berdampak pada kualitas pelayanan publik. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 126 responden yang merupakan aparatur desa dari 11 desa di Kecamatan Woja Kabupaten Dompu-NTB. Data dianalisis menggunakan regresi linear berganda melalui bantuan perangkat lunak SPSS versi 21. Hasil penelitian menunjukkan secara parsial, disiplin kerja dan kinerja pegawai berpengaruh positif dan signifikan terhadap kesejahteraan aparatur desa, yang dibuktikan dengan nilai signifikansi masing-masing variabel lebih kecil dari 0,05. Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap kesejahteraan, dengan nilai F hitung sebesar 24,453 > F tabel sebesar 3,10, dan signifikansi 0,000 < 0,05. Temuan ini sejalan dengan teori kesejahteraan Grant et al. (2007) yang menyatakan bahwa kesejahteraan pegawai terbentuk dari interaksi perilaku kerja positif dan dukungan organisasi yang memadai. Penelitian ini merekomendasikan pentingnya penguatan budaya kerja disiplin, peningkatan pelatihan dan evaluasi kinerja, serta pengembangan sistem kesejahteraan yang adil dan berkelanjutan.

The Influence of Entrepreneurship Education and the Utilization of E-commerce on Interest Entrepreneurship Student Bina Karya College of Economics

Naskiya Hudzaifah, Zulfadly Zulfadly , Christin Natalia Sianipar — Thu, 03 Jul 2025 00:00:00 +0700

This study aims to analyze the influence of entrepreneurial education and the utilization of e-commerce on students' entrepreneurial interest at the School of Economics (STIE) Bina Karya . The background of this research stems from the rising number of educated unemployment and the low entrepreneurial interest among students, particularly in the face of rapid digital developments. A quantitative approach was employed using multiple linear regression analysis. The sample consisted of 56 students selected through proportional random sampling. The results indicate that entrepreneurial education has a positive and significant effect on students' entrepreneurial interest. In contrast, the utilization of e-commerce does not have a significant partial effect. However, simultaneously, both variables significantly influence entrepreneurial interest, with a contribution of 29.9%, while the remaining 70.1% is influenced by other factors beyond this study. These findings highlight the importance of improving the quality of entrepreneurial curricula integrated with digital-based training to better prepare students for independent entrepreneurial ventures

The Effect of Service Quality and Patient Satisfaction on Patient Loyalty with Patient Trust as an Intevening Variable

Briesha Aurevella Putri Satria, Margaretha Pink Berlianto — Sat, 05 Jul 2025 00:00:00 +0700

This study aims to analyze the influence of service quality on patient satisfaction and the effect of patient satisfaction on patient trust in the context of health services. The method used is quantitative with a survey approach. The sample was selected using purposive sampling from 120 patients, who met the minimum sample requirements according to G*Power's calculation, which was 111 respondents. Data were analyzed using hypothesis testing to determine the significance of relationships between variables. The results show that not all dimensions of service quality have a significant influence on patient satisfaction. The dimensions of Process, Interaction, and Environment have a significant influence. where Process is the dominant factor in increasing patient satisfaction. In contrast, the dimensions of Tangibility, Reliability, and Responsiveness did not have a significant effect on patient satisfaction. In addition, the results of the study also revealed that patient satisfaction did not have a significant effect on patient trust, but patient trust had a significant positive effect on patient loyalty. The conclusion of this study states that improving the quality of the service process, interaction between medical personnel and patients, and the environment of health facilities need to be the main focus to improve patient satisfaction. Meanwhile, building patient trust is the main key to increasing patient loyalty to health care institutions. These findings provide strategic direction for healthcare management in designing and improving the quality of services to strengthen patient satisfaction and loyalty.

Analisis Bauran Pemasaran terhadap Loyalitas Dimediasi Oleh Tingkat Kepuasan Pelanggan Pada CV. Andalas Cellular Balikpapan

Hidayat Hidayat, Syamsul Ridjal, Edy Jumadi, Baharuddin Baharuddin — Sun, 06 Jul 2025 00:00:00 +0700

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap loyalitas pelanggan, menguji pengaruh bauran pemasaran terhadap tingkat kepuasan pelanggan, menganalisis pengaruh tingkat kepuasan terhadap loyalitas, dan menganalisis pengaruh bauran pemasaran terhadap loyalitas yang dimediasi oleh tingkat kepuasan pelanggan pada CV. Andalas Cellular Balikpapan. Menggunakan pendekatan kuantitatif dengan metode survei kausal komparatif, data dikumpulkan melalui kuesioner dari pelanggan CV. Andalas Cellular Balikpapan dengan teknik purposive sampling di Kota Balikpapan, Kalimantan Timur. Variabel penelitian mencakup bauran pemasaran (produk, harga, promosi, distribusi), loyalitas pelanggan, dan kepuasan pelanggan, diukur dengan skala Likert, dan dianalisis menggunakan regresi linier berganda serta analisis mediasi. Dari 50 responden, 70% adalah laki-laki. Penelitian ini mengidentifikasi hubungan signifikan antarvariabel dan peran mediasi kepuasan pelanggan. Hasilnya diharapkan memberikan kontribusi teoritis dan praktis bagi pengembangan strategi pemasaran yang lebih efektif untuk CV. Andalas Cellular Balikpapan, serta dapat diterapkan oleh perusahaan telekomunikasi lain untuk meningkatkan daya saing dan keberlanjutan bisnis.

Implementasi Sistem Informasi Akuntansi dalam Meningkatkan Transparansi Pengelolaan Laporan Keuangan BUMDes Panggung Lestari di Desa Panggungharjo

Riana Ike Nuraini, Ratri Paramitalaksmi — Sun, 06 Jul 2025 00:00:00 +0700

Penelitian ini bertujuan untuk menganalisis implementasi Sistem Informasi Akuntansi (SIA) dalam meningkatkan transparansi pengelolaan laporan keuangan di BUMDes Panggung Lestari, Desa Panggungharjo, Yogyakarta. Transparansi dan akuntabilitas merupakan aspek penting dalam pengelolaan keuangan BUMDes untuk menjaga kepercayaan masyarakat dan mendukung pembangunan desa. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif melalui wawancara mendalam, observasi, serta analisis dokumentasi laporan keuangan BUMDes tahun 2020–2023. Hasil penelitian menunjukkan bahwa BUMDes Panggung Lestari telah menerapkan SIA berbasis Microsoft Excel internal yang mampu mengotomatisasi proses pencatatan, jurnal, dan penyusunan laporan keuangan secara real-time dan sistematis. Sistem ini dinilai cukup efektif dalam meningkatkan transparansi dan akuntabilitas, meskipun masih terdapat keterbatasan pada sisi teknologi dan pengumpulan bukti transaksi. Selain itu, pelaporan dilakukan secara periodik dan disampaikan dalam forum musyawarah desa, yang memperkuat kepercayaan publik. Penelitian ini menyimpulkan bahwa penggunaan SIA, meskipun sederhana, mampu mendorong transparansi dan efisiensi pengelolaan keuangan desa. Diperlukan peningkatan sistem ke arah digital berbasis cloud serta pelatihan rutin kepada pengelola untuk meningkatkan kualitas pelaporan keuangan di masa mendatang.

Peran Mediasi Word of Mouth pada Pengaruh Harga dan Brand Trust terhadap Keputusan Pembelian

Inaya Asifa, Mulyati Mulyati, Rizky Ramadhan — Sun, 06 Jul 2025 00:00:00 +0700

Di tengah persaingan pasar yang ketat, UMKM seperti Toko Lucy Petshop Dompu menghadapi tantangan dalam mempertahankan konsumen, sehingga penelitian ini bertujuan untuk menganalisis pengaruh Harga dan Brand Trust terhadap Keputusan Pembelian, dengan menguji peran mediasi dari Word of Mouth. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan teknik accidental sampling pada konsumen toko, dan data yang terkumpul dianalisis menggunakan Analisis Jalur (Path Analysis) dengan bantuan SPSS 23. Hasil penelitian menunjukkan bahwa secara langsung, Harga dan Brand Trust tidak berpengaruh signifikan terhadap Keputusan Pembelian, namun Word of Mouth justru terbukti berpengaruh secara positif dan signifikan. Lebih lanjut, ditemukan bahwa baik Harga maupun Brand Trust menjadi pendorong signifikan terhadap timbulnya Word of Mouth, yang pada akhirnya terkonfirmasi berperan sebagai mediator penting yang menyalurkan pengaruh kedua variabel tersebut menuju Keputusan Pembelian akhir. Dengan demikian, dapat disimpulkan bahwa Word of Mouth merupakan faktor kunci dan jembatan strategis yang menghubungkan persepsi konsumen tentang harga dan kepercayaan merek dengan tindakan pembelian di Toko Lucy Petshop

Pengaruh Pengetahuan dan Keunggulan Produk Terhadap Minat Menggunakan Tabungan Wadiah di Bank Syariah Indonesia

Eli Ermawati Tambak, Nurlaila Nurlaila, Juliana Nasution — Sun, 06 Jul 2025 00:00:00 +0700

ISSN: 2620-6196

Vol. 5 Issues 2 (2022)

Article history:

Received -

Revised -

Accepted -

Email Correspondence:

ermawatitambak@gmail.com

Kata Kunci:

Pengetahuan; Keunggulan Produk; Minat; Tabungan Wadiah; Mahasiswa FEBI

ABSTRAK

Penelitian ini bertujuan untuk mengevaluasi pengaruh antara tingkat pengetahuan dan keunggulan suatu produk terhadap ketertarikan mahasiswa dalam menggunakan tabungan wadiah. Fokus studi ini adalah mahasiswa dari Fakultas Ekonomi dan Bisnis Islam (FEBI) Universitas Islam Negeri Sumatera Utara angkatan tahun 2021. Penelitian dilakukan dengan pendekatan kuantitatif berdesain deskriptif. Sebanyak 99 responden dipilih menggunakan teknik purposive sampling, kemudian data dianalisis dengan metode regresi linear berganda menggunakan perangkat lunak SPSS versi 25. Temuan menunjukkan bahwa secara bersama-sama, pengetahuan dan keunggulan produk memberikan pengaruh yang signifikan terhadap minat penggunaan tabungan wadiah. Akan tetapi, dalam analisis parsial, hanya keunggulan produk yang memberikan pengaruh signifikan, sedangkan variabel pengetahuan tidak memberikan dampak yang berarti. Oleh karena itu, hasil studi ini menekankan pentingnya penyampaian informasi yang tepat mengenai manfaat dan keunggulan produk guna meningkatkan minat mahasiswa terhadap penggunaan tabungan wadiah.

Faktor-Faktor yang Memengaruhi Keputusan Konsumen dalam Membeli Konten Siniar Berbayar di Aplikasi Noice

Aristo Lie, Zidny Ilma Hasan — Sun, 06 Jul 2025 00:00:00 +0700

Penelitian ini membahas faktor-faktor yang memengaruhi keputusan konsumen dalam membeli konten siniar atau podcast berbayar di aplikasi Noice. Tujuan penelitian ini adalah untuk menganalisis pengaruh perceived value (Nilai yang Dirasakan), trust (Kepercayaan), marketing mix (Bauran Pemasaran), customer experience (Pengalaman Pelanggan) terhadap Purchase Decision (keputusan pembelian) siniar berbayar Noice. Metode penelitian ini adalah kuantitatif menggunakan analisis regresi linear berganda dengan data dari 140 responden pengguna Noice. Hasil menunjukkan bahwa keempat variabel berpengaruh positif dan signifikan terhadap keputusan pembelian dengan R² sebesar 0,487 (48,7%). Temuan ini memberikan implikasi strategis bagi Noice dalam meningkatkan konten, membangun kepercayaan, menyusun strategi pemasaran, serta mengoptimalkan pengalaman pengguna.

Determinants of Audit in Manufacturing Companies Listed on the Indonesia Stock Exchange During 2020 - 2023

Ilham Rizky Fauzi, Muhammad Abdul Aris — Wed, 09 Jul 2025 00:00:00 +0700

The purpose of this study was to examine the impact of audit tenure, audit fees, client firm size, and public accounting firm (PAF) reputation on audit quality in manufacturing businesses that were listed on the Indonesia Stock Exchange (IDX) between 2020 and 2023. regression and secondary data from annual financial reports acquired through documentation procedures, this study took a quantitative approach. Purposive sampling was used to choose the sample, which included 156 manufacturing businesses. The findings showed that audit quality was significantly positively impacted by PAF reputation and audit fees, but not by audit tenure or firm size. The model was able to explain 57.2% of the variation in Audit Quality, according to the Nagelkerke R Square value of 0.572. These findings affirm that the professional reputation of auditors plays a vital role in enhancing audit outcomes. The study’s limitation lies in the scope of variables analyzed, encouraging future research to include factors such as auditor competence and internal control systems. By bolstering empirical evidence regarding the significance of auditor reputation in the Indonesian capital market, this study adds unique value.

The Implementation of Balanced Scorecard in Optimizing Company Performance Through Four Main Perspectives

Disvita Gladis Suwandi, Muhammad Abdul Aris — Wed, 09 Jul 2025 00:00:00 +0700

The purpose of this study is to investigate how the four primary perspectives of the Balanced Scorecard financial, customer, internal business process, and learning and growth affect the performance of manufacturing companies in the transportation subsector that are listed on the Indonesia Stock Exchange (IDX) between 2019 and 2023. Utilizing secondary data from corporate annual reports, a quantitative research methodology was applied. Net Profit Margin, Sales Growth, Operating Profit, and Net Income per Employee were the independent variables, while Return on Assets (ROA) was used to measure the dependent variable, or corporate performance. To evaluate the hypotheses, multiple linear regression analysis was employed. The findings show that ROA is significantly positively impacted by Net Profit Margin and Net Income per Employee, whereas Sales Growth and Operating Profit do not show a significant impact, 92.5% of the variation in business performance can be explained by the model. These findings suggest that profitability and employee productivity are crucial drivers of financial performance. The study contributes to the literature by demonstrating the strategic relevance of the Balanced Scorecard framework in the transportation manufacturing sector and recommends expanding future research with broader variables and sectoral comparisons.

Analysis of the Implementation of Marketing Strategy Using a CRM Approach to Increase Probiotic Sales Revenue at PT. Agrikencana Perkasa

Jati Shobri Mardriatama, Kussudyarsana — Wed, 09 Jul 2025 00:00:00 +0700

In the increasingly competitive agricultural biotechnology sector, sales instability remains a challenge, particularly in the probiotic industry. PT. Agrikencana Perkasa has experienced fluctuating sales performance, urging the need for an effective and sustainable marketing strategy. This study aims to analyze the implementation of marketing strategies using a Customer Relationship Management (CRM) approach to increase probiotic sales revenue at PT. Agrikencana Perkasa. A qualitative research method was employed, with data collected from interviews, observations, and documentation. The research involved key informants including company managers and decision-makers, selected through purposive sampling. The study was conducted at PT. Agrikencana Perkasa, located in Klaten Regency, Central Java, from February to April 2025. Findings revealed that the company applies CRM through customer education and Boss-to-Boss business-to-business (B2B) marketing. CRM strategies were implemented via customer empowerment, personalized product explanation, loyalty programs, and digital content, while the B2B approach was applied through direct interactions between top-level executives. These strategies contributed to improved customer trust, loyalty, and repeated purchases. Furthermore, the integration of CRM and tailored digital marketing platforms, although still limited, supports the company’s sales growth. The implications of this study highlight the importance of personalized engagement and executive-level partnerships in bio-agriculture marketing practices, serving as a reference for similar businesses facing unstable markets.

Perilaku Wajib Pajak terhadap Tax Evasion dalam Kerangka Theory of Planned Behavior

Ni Nyoman Ayu Suryandari, Frischa Faradilla Arwinda Mongan — Thu, 10 Jul 2025 00:00:00 +0700

Fenomena penghindaran pajak (tax evasion) tetap menjadi tantangan serius dalam optimalisasi penerimaan negara. Penelitian ini bertujuan untuk menguji pengaruh keadilan, sistem penilaian mandiri (self-assessment system), teknologi dan informasi perpajakan, religiusitas, serta ketidakpercayaan terhadap fiskus terhadap perilaku tax evasion wajib pajak. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 wajib pajak orang pribadi yang terdaftar di KPP Pratama Denpasar Timur. Teknik pengambilan sampel dilakukan melalui accidental sampling dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa keadilan dan sistem self-assessment berpengaruh negatif terhadap tax evasion, sementara ketidakpercayaan terhadap fiskus berpengaruh positif. Di sisi lain, teknologi perpajakan dan religiusitas tidak memberikan pengaruh signifikan. Temuan ini menguatkan kerangka Theory of Planned Behavior, di mana sikap, norma sosial, dan kontrol persepsian memengaruhi niat wajib pajak dalam mengambil keputusan terkait kepatuhan. Penelitian ini diharapkan dapat memberikan kontribusi teoritis serta implikasi kebijakan dalam upaya menekan praktik penghindaran pajak melalui pendekatan perilaku.

Psychological Capital as a Bridge between Role Clarity and Engagement: Empirical Insights from Village Officials in Waled

Hendriansah Ramadhani, Asep Gunawan, Hevy Febriyansyah — Sun, 13 Jul 2025 00:00:00 +0700

This study investigates the effect of role clarity on employee engagement, with psychological capital as a mediating variable among village officials in Waled Subdistrict, Cirebon Regency. Using a quantitative approach with an explanatory design, the population was all village officials with a total of 136, the research sample used the census method. Data were collected through a 5-point Likert-scale questionnaire and analyzed using SPSS 22, including simple linear regression, partial t test, coefficient of determination (R²) and Sobel tests. Findings reveal that role clarity significantly influences employee engagement, both directly and indirectly through psychological capital. These results highlight the importance of structured job design and psychological development in optimizing human resource practices in the public sector.

The Influence of Beauty Influencer Credibility, Live Streaming, and Advertisements on Make Over Purchasing Decisions on the TikTok Application in Surabaya City

Shinta Devitasari, Ugy Soebiantoro — Sun, 13 Jul 2025 00:00:00 +0700

The development of digital technology encourages local cosmetic brands, such as Make Over, by utilizing the Tiktok social media platform as a marketing medium. This study aims to analyze the effect of beauty influencer credibility, live streaming, and advertising on Make Over purchasing decisions on the Tiktok application in Surabaya City. The population in this study were Make Over consumers who placed orders through the Tiktok application in Surabaya City, with a sample size of 104 respondents. This study uses a quantitative approach with purposive sampling technique. The analysis technique used is Partial Least Square (PLS) with SmartPLS 3.0. The results of this study indicate that the three independent variables, namely beauty influencer credibility, live streaming, and advertising have a positive and significant effect on purchasing decisions. These findings indicate that interaction and trust-based digital marketing strategies such as those offered by beauty influencers, live streaming, and advertising can increase consumer buying interest in social media platforms.

Analysis of the Effect of Capital Structure, Profitability, and Liquidity, on the Value of Property and Real Estate Companies Listed on the Indonesia Stock Exchange (2019-2023)

Adnan Fadin Fadin, Mulyati, Rizky Ramadhan — Mon, 14 Jul 2025 00:00:00 +0700

The property and real estate sectors play an important role in supporting a country's economic growth. In Indonesia, this sector shows dynamic development and tends to fluctuate but continues to move forward. The 2019 to 2023 timeframe includes a number of significant events, including the COVID-19 pandemic that had a significant impact on various sectors, including property and real estate. This study aims to empirically examine the influence of capital structure, profitability, and liquidity on company value in issuers in the Property and Real Estate sector listed on the Indonesia Stock Exchange during the period. The method used in this study is a quantitative approach, with a population of 92 companies based on IDX Statistics 2023 data. The sampling technique was carried out purposively, resulting in 58 companies that met the criteria, and multiplied by the 5-year observation period, a total of 290 panel data observations were obtained. Data processing is carried out with the help of EViews software version 13. The results of the t-test showed that the variables of capital structure, profitability, and liquidity did not have a statistically significant influence on the company's value. Furthermore, the results of the F test also showed that simultaneously the three variables did not have a significant influence on the value of companies in the property and real estate sectors during the 2019-2023 period.

Stylish and Sustainable: How Gen Z in Indonesia is Shaping the Future of Fashion

Mon, 14 Jul 2025 00:00:00 +0700

This study aims to explore Generation Z’s perspectives on sustainable fashion consumption and the marketing strategies used within the Indonesian market. By analyzing their purchasing behavior, the research seeks to gain a deeper understanding of how this generation engages with and interprets sustainable fashion. This study examines Generation Z’s attitudes toward sustainable fashion consumption and marketing through a deductive qualitative approach, drawing on fashion business theory, consumer motivation, and sustainable consumption. Framing research questions as hypotheses, it tests existing theories using insights from 11 purposively selected Gen Z participants in Makassar who have studied abroad and engaged with sustainable products. This study identifies four key themes shaping Generation Z’s attitudes toward sustainable fashion: Design, Diversity, Desirability, and Digitalization. These reflect how Gen Z responds to external psychological, cultural, and social factors that influence their purchasing behavior.

The Influence of Financial Technology Usage, Lifestyle, Locus of Control, and Parental Income on the Financial Behavior of Students

Ayu Fitalina Agustina, Lintang Kurniawan — Mon, 14 Jul 2025 00:00:00 +0700

This research entitled “The Influence of Financial Technology Usage, Lifestyle, Locus of Control, and Parental Income on the Financial Behavior of Students at the Faculty of Economics and Business, Universitas Muhammadiyah Surakarta” seeks to examine how parental income, lifestyle, locus of control, and financial technology use affect students' financial behavior. The research applied a survey procedure in a quantitative manner through questionnaires distributed to 100 active students. Data were analyzed through validity and reliability tests, F-test, t-test, coefficient of determination, multiple linear regression, and traditional assumption tests using SPSS. The findings indicated that lifestyle, locus of control, and parental income have a positive and significant influence on students' financial behavior, while financial technology usage has a favorable but insignificant impact. These findings contribute to a better understanding of student financial behavior and may serve as a reference for educational institutions and parents in fostering healthy financial habits among students.

Auditor Dysfunctional Behavior, Impact of Auditor Competence, Time Budget Pressure and Obedience Pressure

Niken Dwi Listiarini, Ceacilia Srimindarti — Mon, 14 Jul 2025 00:00:00 +0700

The purpose of this study is to empirically examine the impact of auditor competence, time budget pressure, and obedience pressure on auditor dysfunctional behavior. Auditor dysfunctional behavior reflects deviant actions that can reduce audit quality, such as manipulation of procedures or manipulation of reports. The population of this study were auditors working at Public Accounting Firms (KAP) in Semarang City, with data collection techniques using questionnaires and multiple linear regression analysis methods. The results of the study indicate that auditor competence and time budget pressure have a positive and significant effect on auditor dysfunctional behavior. This means that auditors who are competent but face time pressure tend to deviate from audit procedures. Meanwhile, obedience pressure shows a positive but insignificant direction, indicating that pressure from superiors or clients is not strong enough to trigger dysfunctional behavior. This finding suggests that organizations need to balance between improving competence and managing auditor work pressure in order to maintain audit quality. This study also suggests the need for ethics and time management training to minimize dysfunctional behavior in environmental audits.

Influence Perception Support Organization and Workload Through Organizational Climate To Work Life Balance in Unit The work of the Food and Drug Monitoring Agency in Manado (BBPOM in Manado)

Agung Kurniawan ; Stanny Rawung ; Obed Bida — Fri, 04 Jul 2025 00:00:00 +0700

Study carried out throughout civil servant employees of BBPOM in Manado with population totaling 73 respondents . Variable its independence is perception support organization , burden Where do you work climate organization as intervening variables , whereas variables its dependents is Work Life Balance. Measurement variables through Likert scale . Data analysis using regression multiple through SPSS application . The results of the validity test and the reliability test each show mark coefficient relation ≥ 0.30 and > 0.7, so the data is valid and can be trusted . Assumption test results classic based Based on Ordinary Leas Square (OLS), a regression model was obtained which was free from deviation assumptions and fulfill provision For get good linearity . The results show perception support organization influential positive and significant to climate organization , burden Work influential negative and significant to climate organization , perception support organization influential positive and significant on work life balance, workload Work influential negative and significant on work life balance, climate organization influential positive and significant regarding work life balance, perception support organization through climate organization influential positive and significant in a way direct on work life balance, and workload Work through climate organization influential in a way No direct positive and significant towards work life balance.

The Influence of Social Media Influencers and Augmented Reality Virtual Try-On on Purchase Intention

Ery Adelia Puspita Sari, Ajeng Aquinia — Mon, 30 Jun 2025 00:00:00 +0700

This study aims to analyze the Influence of Social Media Influencers and Augmented Reality Virtual Try-On on Consumer Purchase Intention towards L’Oréal lipstick products in the city of Semarang. The Social Media Influencer used in this study is Cinta Laura who has a positive image and high relevance to the target market. Augmented Reality Virtual Try-On technology is used to provide an interactive experience in trying products virtually. This study uses a quantitative approach with a survey method through a questionnaire distributed to 100 respondents who are social media users and have seen or tried the Augmented Reality Virtual Try-On. The data analysis technique used is multiple linear regression. The results show that Social Media Influencers and Augmented Reality Virtual Try-On have a positive and significant influence on Purchase Intention. The findings show that the credibility of influencers and the ease of use of the Augmented Reality Virtual Try-On feature play an important role in driving consumer purchasing decisions. Companies are advised to continue to develop digital marketing strategies through collaboration with influencers and interactive marketing technology innovation.

The Role of Satisfaction Customer To Brand Loyalty on Tokopedia

Yeane Koyongian, Frandy Walean — Fri, 04 Jul 2025 00:00:00 +0700

Study This aim For analyze influence quality products and quality service to loyalty brand with satisfaction customer as variables mediation among users of the Tokopedia e-commerce platform in North Minahasa . The research method used is approach quantitative with technique data collection through online questionnaire to 208 respondents who had transactions on Tokopedia. Testing hypothesis done with using equation model structural based on Partial Least Square (PLS) with help device soft SmartPLS 3.0. Research results show that quality products and quality service influential positive and significant to satisfaction Customers . Quality the product is also proven influential positive and significant in a way direct to loyalty brand , whereas quality service No influential direct to loyalty brand . Satisfaction customer proven influential positive and significant to loyalty brand , as well as play a role as variables mediation , where satisfaction customer mediate in a way partial influence quality product to loyalty brand and mediate in a way full influence quality service to loyalty Tokopedia brand in North Minahasa . Findings This confirm importance increase quality products and services For build satisfaction in the end strengthen loyalty brand .

Apakah Foreign Direct Investment dan Pertumbuhan Ekonomi Menyebabkan Emisi Karbon Di Indonesia?

Andrian Whilla Saputra, Maulidiyah Indira Hasmarini — Tue, 15 Jul 2025 00:00:00 +0700

Fenomena perubahan iklim, yang dipicu oleh meningkatnya emisi karbon dioksida (CO₂), telah muncul sebagai dilema global yang semakin mendesak, terutama dalam konteks inisiatif yang bertujuan meningkatkan kemajuan ekonomi. Penelitian ini bertujuan untuk menyelidiki faktor-faktor penentu yang berkontribusi terhadap emisi karbon dalam konteks Indonesia. Data yang digunakan terdiri dari deret waktu yang mencakup dari tahun 1970 hingga 2023. Menggunakan kerangka model Kurva Kuznets Lingkungan (EKC), CO₂ berfungsi sebagai variabel dependen, sedangkan Produk Domestik Bruto (PDB), Investasi Langsung Asing (FDI), dan konsumsi energi dianggap sebagai variabel independen. Pendekatan metodologis yang diadopsi adalah teknik Autoregressive Distributed Lag (ARDL), yang memfasilitasi estimasi efek jangka pendek dan jangka panjang. Hasil estimasi menunjukkan bahwa PDB memberikan dampak negatif dan signifikan secara statistik pada emisi CO₂ dalam jangka pendek; Namun, hubungan ini menjadi positif dalam jangka panjang. FDI menunjukkan pengaruh positif namun tidak signifikan secara statistik di kedua kerangka temporal. Konsumsi energi secara konsisten menunjukkan efek positif dan signifikan pada emisi CO₂, menggarisbawahi ketergantungan pada sumber energi bahan bakar fosil. Hasilnya menekankan kebutuhan kritis untuk penerapan kebijakan transisi energi bersih untuk mengurangi emisi sambil memastikan pertumbuhan ekonomi yang berkelanjutan dalam jangka panjang.

Influence Curent Asset Saving Account (Casa) and Fee- Based Incme ( Fbi ) Against Return On Assets (ROA) at PT. Bank Central Asia, Tbk 2015-2023 period

Pia Eka Sarfika, Gregorius Anggana Lisiantara — Wed, 02 Jul 2025 00:00:00 +0700

The aim of this research is to analyze the influence of Current Asset Saving Account (CASA) and Fee-Based Income (FBI) on ROA. The research method employs quantitative analysis. The data used are secondary data from the financial statements of PT. Bank BCA. The data analysis technique uses multiple linear regression. The results of the study provide information that the magnitude of ROA possessed by Bank BCA during the period 2015-2023 is significantly determined by the existing CASA and FBI values. When Bank BCA has high CASA and FBI values, it also results in a high ROA value. Conversely, when Bank BCA has low CASA and FBI, it also results in a low ROA for Bank BCA. However, partially, CASA does not determine the magnitude of ROA values of Bank BCA

Pengaruh Pengalaman Pasien Terhadap Keinginan Berpartisipasi Pada Layanan Pasca Perawatan Rumah Sakit

Eko Budi Priyanto, Neni Nuraeni, Siti Khoirun Nisa, Totok Sugiharto — Tue, 15 Jul 2025 00:00:00 +0700

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi niat pasien dalam mengikuti layanan pasca perawatan dengan menggunakan kerangka teori theory of planned behavior (TPB) yang diperkaya oleh variabel moderasi pengalaman pasien. Data dikumpulkan melalui survei terhadap 124 responden yang telah menjalani rawat inap di Rumah Sakit Sitanala. Analisis data dilakukan menggunakan pendekatan PLS-SEM untuk menguji validitas dan reliabilitas instrumen, serta untuk mengevaluasi hubungan antarvariabel. Hasil menunjukkan bahwa sikap terhadap perilaku, norma subjektif, dan persepsi kontrol perilaku secara signifikan berpengaruh positif terhadap niat berpartisipasi, dengan persepsi kontrol perilaku memiliki pengaruh paling kuat. Selain itu, pengalaman pasien terbukti secara signifikan memoderasi hubungan antara persepsi kontrol perilaku dan niat pasien. Temuan ini memberikan implikasi penting bagi penyedia layanan kesehatan dalam merancang strategi untuk meningkatkan partisipasi pasien pada program pasca perawatan.

The Influence of Digital Leadership, Technology Use, and Culture on Employee Performance

Ardiansyah Hadi Wijaya , Setyowati Subroto , Mei Rani Amalia — Wed, 02 Jul 2025 00:00:00 +0700

This study examines the influence of digital leadership transformation, digital technology utilization, and organizational culture on employee performance at PT. Plambo Pratama Joyosantoso Pemalang. Using a quantitative approach with 75 respondents, data were analyzed through multiple linear regression. Results show that digital leadership (sig. 0.000), technology utilization (sig. 0.000), and organizational culture (sig. 0.002) significantly affect performance. Simultaneously, all three variables have a significant effect (F = 289.266, sig. 0.000). In conclusion, digital transformation in leadership, technology, and culture positively impacts employee performance

Analysis of Promotion, price, and Service Quality on Customer Satisfaction at PT. Amanu

Satria Ramdhan Firmansyah, Sri Murwanti — Sat, 19 Jul 2025 00:00:00 +0700

This study's objective is to analyze the influence of Promotion, Price, and Service Quality on Customer Satisfaction at PT Amanu in Surakarta. This study's population is the community residing in the city of Surakarta. The study's sample consisted of 100 respondents with the criterion of respondents who had used the services of PT Amanu in the city of Surakarta. This study is quantitative in nature and uses primary data collected via Google Forms distributed surveys. Purposive sampling combined with non-probability sampling is the sample strategy employed in this investigation. Smart-PLS was used to examine the data. According to the study's findings, PT Amanu's customer satisfaction and promotions have a favorable and substantial relationship. At PT Amanu, price has a favorable and noteworthy impact on customer satisfaction. Customer satisfaction at PT Amanu is positively and significantly impacted by service quality.

The Influence of Product Image, Product Quality, and Promotion on Repurchase Intention: The of Brand Image as an Intervening Variable on Cimory Yogurt Products

Alfarizqi Faliq Munir, Kussudyarsana — Sat, 19 Jul 2025 00:00:00 +0700

The purpose of this study is to investigate how product quality affects, product image, and promotion on repurchase intention, with brand image serving as a mediating variable in the context of Cimory Yogurt products. Data were gathered from 100 respondents in Solo Raya using a quantitative method, who had consumed Cimory Yogurt in the past three months. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to examine the data. According to the results, repurchase intention is directly and significantly impacted by product image and advertising, but not by product quality. However, product quality, product image, and promotion all have significant indirect effects on repurchase intention through brand image. This study highlights how important brand image is for increasing customer loyalty and implies that managing brand image well can increase the influence of marketing factors on consumer behavior.

Improving Brand Loyalty Through Celebrity Influencer’s Credibility, Attractiveness, Online Customer Reviews and Brand Satisfaction as Mediating

Oktavia Diyah Anggitasari, Rini Kuswati — Sat, 19 Jul 2025 00:00:00 +0700

This study investigates the impact of internet consumer evaluations, celebrity influencers' reputation, and their beauty on brand loyalty, mediated by brand satisfaction. Using a quantitative method with PLS-SEM analysis, 150 Wardah consumers who follow Raline Shah on social media participated in this research. The results reveal that all three variables significantly affect brand satisfaction, which in turn strongly influences brand loyalty. Additionally, the link between loyalty, online reviews, and influencer traits is mediated by brand satisfaction. The findings highlight the importance of credible and attractive endorsers, as well as positive customer reviews, in building lasting brand relationships in the beauty industry.

Application of Project-Base Learning in Entrepreneurship Education in Indonesia

Semuel Pajala, Rusdiaman Rauf, Muh. Fuad Randy — Sat, 19 Jul 2025 00:00:00 +0700

In the process of teaching entrepreneurship education, appropriate pedagogy is needed in realizing a curriculum that is contextual and relevant to the development of information technology and the need for the job market. This research aims to provide a comprehensive overview of entrepreneurship education with effective teaching methods by synthesizing existing research findings. This research method uses a systematic literature review approach to synthesize various academic database literature sourced from Scopus or Web of Science with keywords such as "entrepreneurship education" and "pedagogy", and interviews with teachers of entrepreneurship education courses in Indonesia. The results of the study show that the project-based learning method is very effective in the entrepreneurship education curriculum that follows the development of digital technology and the need for the job market.

The Influence of Artificial Intelligence and Brand Experience on Brand Equity in the Social Security Program for Workers

Rita Mariana, Kurniawati, Yolanda Masnita — Sat, 19 Jul 2025 00:00:00 +0700

This study examines the influence of Artificial Intelligence (AI) and Brand Experience on the Brand Equity of BPJS Ketenagakerjaan. Against the backdrop of the importance of social protection in Indonesia's economic development, this study highlights how the application of AI, particularly through chatbots, can enhance service efficiency and user experience. The research method employs Structural Equation Modeling (SEM) to analyze data from 319 respondents. The results indicate that AI has a significant positive impact on Self Congruity and Consumer Empowerment, which ultimately enhance Brand Experience. Additionally, Brand Experience is proven to increase Brand Equity. These findings provide insights for BPJS Ketenagakerjaan in designing more effective and relevant service strategies in the digital age.

Building Loyalty through Trust: The Role of Sharia Compliance, Satisfaction, and Service Quality at Muhammadiyah Amanah Sumpiuh Hospital

Crodia Hernandes, Sulis Riptiono — Sat, 19 Jul 2025 00:00:00 +0700

This study aims to analyze the influence of Hospital Syariah Compliance, Patient Satisfaction, and Service Quality on Patient Loyalty, with Patient Trust as a mediating variable. The background of this study is based on the importance of integrating Islamic values in healthcare services to build long-term relationships with patients, especially in sharia-based hospitals. The study was conducted at Muhammadiyah Amanah Sumpiuh Hospital involving 263 patient respondents who had received services at least twice. The method used is a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis using SmartPLS-4 software. The results show that Hospital Syariah Compliance, Patient Satisfaction, and Service Quality have a significant effect on Patient Loyalty, both directly and indirectly through Patient Trust. Trust is proven to mediate the relationship between the three exogenous variables on loyalty, with full mediation on the relationship between service quality and sharia compliance on loyalty, and partial mediation on the path of satisfaction on loyalty. The conclusion of this study confirms that trust is a key element in shaping patient loyalty, especially in the context of hospitals based on Islamic values.

The Influence of Brand Ambassadors and Brand Awareness on Interest in Buying Azarine Sunscreen Products in Surabaya

Gilang Permana, Supriyono, Nanik Hariyana — Sat, 19 Jul 2025 00:00:00 +0700

The competition in the local beauty industry continues to grow, driven by skincare trends—especially sunscreen—and the influence of Korean culture in Indonesia. As a local brand, Azarine uses marketing strategies by appointing Korean celebrity Lee Min Ho as a brand ambassador and enhancing brand awareness to strengthen consumer recognition and increase purchase intention. This study aims to analyze the influence of brand ambassador and brand awareness on the purchase intention of Azarine sunscreen in Surabaya. Using a quantitative approach with purposive sampling, data were collected from 108 respondents through an online questionnaire and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) via SmartPLS. The results show that brand ambassador and brand awareness have a positive and significant effect on purchase intention, indicating that the use of public figures and strong brand awareness are key to attracting consumer interest.

Pengaruh Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Pada Konsumen Shoope Food Dengan Minat Beli Sebagai Variabel Intervening

Brampubu Elok Panji Mahendra, Edy Purwo Saputro — Sat, 19 Jul 2025 00:00:00 +0700

Penelitian ini bertujuan untuk mengetahui bagaimana promosi dan kualitaslayanan bisa memengaruhi keputusan seseorang dalam membeli, baiksecara langsung maupun melalui minat beli sebagai perantara. Penelitiandilakukan pada pengguna Shopee Food di Kabupaten Sukoharjo, denganpendekatan kuantitatif. Data dikumpulkan lewat kuesioner yang dibagikankepada 125 orang yang pernah memakai layanan tersebut. Analisis data menggunakan metode Partial Least Square melalui aplikasi SmartPLS 3.0. Hasilnya menunjukkan bahwa promosi dan kualitas layanan sama-samapunya pengaruh yang positif dan signifikan terhadap keputusan pembelian, baik secara langsung maupun lewat minat beli. Promosi terbukti mampumembangkitkan minat beli, sementara kualitas layanan juga punya peranbesar dalam mendorong minat dan keputusan pembelian. Minat beli sendiriterbukti menjadi penghubung penting antara promosi dan kualitas layanandengan keputusan membeli. Temuan ini menegaskan bahwa strategi promosi yang tepat dan pelayanan yang terus ditingkatkan sangat pentinguntuk menarik minat konsumen dan mendorong mereka melakukanpembelian lewat Shopee Food.

Analisis Tingkat Penggunaan Rekening Bank Syariah Dalam Investasi Saham Syariah Pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UINSU

Soraya Alyya Syam Batubara, Rahmi Syahriza, Rahmat Daim Harahap — Sat, 19 Jul 2025 00:00:00 +0700

Penelitian ini bertujuan untuk mengidentifikasi tingkat penggunaan rekening bank syariah oleh mahasiswa Fakultas Ekonomi dan Bisnis Islam (FEBI) UIN Sumatera Utara yang terlibat atau berminat dalam investasi saham syariah. Penelitian ini menggunakan pendekatan Studi Kasus, difokuskan pada mahasiswa FEBI UINSU yang memiliki ketertarikan atau pengalaman dalam investasi saham syariah. Pengumpulan data dilakukan melalui wawancara semi terstruktur terhadap beberapa informan yang dipilih secara purposive sampling yakni mahasiswa yang dianggap relevan dengan tujuan penelitian. Teknik analisis data kualitatif diaplikasikan dengan menggunakan bantuan software NVivo. Hasil penelitian menunjukkan bahwa penggunaan rekening syariah di kalangan mahasiswa masih bersifat terbatas dan belum sepenuhnya diarahkan untuk aktivitas investasi saham. Faktor utama yang memengaruhi keputusan investasi mahasiswa meliputi potensi keuntungan, reputasi emiten, persepsi terhadap sistem syariah, serta kondisi keuangan pribadi. Kendala yang dihadapi mencakup kurangnya pemahaman terhadap mekanisme investasi syariah, keterbatasan literasi keuangan, modal yang minim, serta ketidaksesuaian teknis antara rekening syariah dengan beberapa platform investasi. Penelitian ini menegaskan meskipun terdapat kesadaran akan prinsip-prinsip keuangan Islam, hal tersebut belum diikuti dengan tindakan investasi yang aktif dan berbasis syariah. Temuan ini menegaskan pentingnya literasi keuangan syariah dan integrasi sistem digital antara bank syariah dan platform investasi, serta dapat menjadi masukan bagi institusi pendidikan dan lembaga keuangan dalam mendorong partisipasi generasi muda dalam investasi syariah.

Determinasi Rasio Ketersediaan Beras di Indonesia dalam Perspektif Ketahanan Pangan Nasional

Abid Ramadhan, Sitti Retno Faridatussalam — Sat, 19 Jul 2025 00:00:00 +0700

Ketahanan pangan merupakan salah satu isu strategis dalam pembangunan berkelanjutan, terutama di Indonesia yang menjadikan beras sebagai komoditas pangan pokok utama. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi rasio ketersediaan beras di Indonesia sebagai indikator ketahanan pangan. Variabel yang digunakan dalam penelitian ini meliputi luas panen padi, jumlah produksi padi, jumlah penduduk, harga beras medium, dan impor beras. Penelitian menggunakan data panel dari 34 provinsi di Indonesia selama periode 2019 hingga 2023 yang dianalisis dengan model regresi data panel melalui pendekatan Random Effect Model (REM) menggunakan software EViews 12. Hasil penelitian menunjukkan bahwa luas panen padi dan jumlah produksi padi berpengaruh positif dan signifikan terhadap rasio ketersediaan beras, sedangkan jumlah penduduk berpengaruh negatif dan signifikan. Sementara itu, variabel harga beras dan impor beras tidak berpengaruh signifikan terhadap rasio ketersediaan beras. Temuan ini menunjukkan bahwa peningkatan produksi dan perluasan lahan panen merupakan strategi utama dalam memperkuat ketahanan pangan nasional. Penelitian ini juga menyoroti pentingnya memperhitungkan faktor demografis dan memperkuat produksi domestik dalam mendukung tujuan Sustainable Development Goals (SDGs), khususnya poin kedua yaitu mengakhiri kelaparan dan mencapai ketahanan pangan berkelanjutan.

Analisis Peran Kompensasi Finansial dan Non Finansial dalam Meningkatkan Loyalitas Karyawan CV La Paris

Nurul Eka Fadila, Mulyati Mulyati, Sumarni Sumarni — Sat, 19 Jul 2025 00:00:00 +0700

Penelitian ini bertujuan untuk menganalisis secara mendalam peran kompensasi finansial dan non-finansial dalam membentuk dan meningkatkan loyalitas karyawan di CV La Paris. Mengingat peran krusial Sumber Daya Manusia (SDM) sebagai pendorong utama keberhasilan organisasi, penelitian ini menginvestigasi sejauh mana sistem imbalan yang diterapkan mampu menjawab kebutuhan karyawan. Menggunakan pendekatan kualitatif, penelitian ini menggali data dari wawancara mendalam dengan enam orang karyawan sebagai responden. Data yang terkumpul kemudian dianalisis menggunakan teknik analisis tematik yang meliputi proses pengorganisasian data, pengkodean, dan reduksi untuk mengidentifikasi pola-pola makna yang relevan. Hasil penelitian menunjukkan bahwa kompensasi finansial yang dinilai adil dan kompetitif berhasil memberikan fondasi kepuasan dan mendorong semangat kerja. Sementara itu, kompensasi non-finansial, yang terwujud melalui apresiasi, komunikasi terbuka, dan lingkungan kerja yang nyaman, terbukti memiliki pengaruh signifikan dalam membangun keterikatan emosional. Sinergi dari kedua jenis kompensasi ini pada akhirnya mewujudkan loyalitas karyawan yang tidak hanya tercermin dari keinginan untuk bertahan dalam jangka panjang, tetapi juga dari tumbuhnya rasa kepemilikan dan tanggung jawab yang tinggi terhadap perusahaan.

Implementation of Interactive Multimedia Edpuzzle in Economics Learning at MAN 1 Majene Regency

Nurfathiha Ashari , Romansyah Sahabuddin , Najamuddin Najamuddin — Fri, 04 Jul 2025 00:00:00 +0700

This study aims to determine: 1) Describe the implementation process of Edpuzzle interactive multimedia in economics learning at MAN 1 Majene Regency. 2) Identify the obstacles faced by teachers in implementing Edpuzzle in economics learning at MAN 1 Majene Regency. 3) Analyze the effect of using Edpuzzle interactive multimedia on student engagement in economics learning at MAN 1 Majene Regency. The research method used is a descriptive quantitative approach method. The research variables consist of Edpuzzle Media (Variable X) and Economics Learning (Variable Y). Data collection techniques use observation, questionnaires and documentation. The data analysis techniques used are descriptive statistics and inferential analysis. Based on the results of the study that: 1) The use of Edpuzzle interactive multimedia in economics learning at MAN 1 Majene Regency has proven to be effective. Students feel the benefits in understanding the material, while teachers find it easier to compile interactive materials. Features such as interactive questions and progress tracking help student engagement. In addition, Edpuzzle's flexibility in distance learning and blended learning improves understanding and learning independence. 2). Constraints in implementing Edpuzzle include limited internet access, inadequate devices, and students' understanding of the platform. Teachers also have difficulty in adjusting appropriate materials and limited features of the free version. In addition, the lack of direct interaction makes some students tend to be passive or less focused on completing assignments. 3) The influence of Edpuzzle as a learning medium on economic learning is in the moderate category with a correlation of 0.397. The significance test shows that R count (0.397) > R table (0.284) and the Sig. value. (2-tailed) = 0.005 <0.05, so that the relationship between the two is positive and significant. This means that the higher the use of Edpuzzle, the better the students' understanding of economic subjects at MAN 1 Majene Regency

Pengaruh Harga dan Citra Merek terhadap Keputusan Pembelian Smartphone Vivo

Suhada Suhada, Mulyati Mulyati, Sumarni Sumarni — Mon, 21 Jul 2025 00:00:00 +0700

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan citra merek terhadap keputusan pembelian smartphone Vivo di kalangan milenial Roxi Cell, Kabupaten Dompu. Penelitian ini menggunakan pendekatan kuantitatif dan sampel 30 orang. Hasil uji regresi menunjukkan bahwa harga (t-hitung 1,905) dan citra merek (t-hitung 2,088) berpengaruh signifikan terhadap keputusan pembelian, karena keduanya melebihi nilai t-tabel (1,697). Nilai koefisien determinasi (R²) sebesar 0,268 menunjukkan bahwa masing-masing variabel berkontribusi sebesar 26,8% terhadap keputusan pembelian. Temuan ini memperkuat bahwa harga dan citra merek merupakan faktor penting dalam mempengaruhi keputusan pembelian smartphone di kalangan milenial. Oleh karena itu, perusahaan perlu memperhatikan strategi harga dan membangun citra merek yang kuat untuk meningkatkan minat beli.

The Effect of Service Quality and Brand Trust on Customer Satisfaction at PO Manggala

Gerry Hutama Orlando, Ugy Soebiantoro — Tue, 22 Jul 2025 00:00:00 +0700

This study will look into how service quality and brand trust affect customer satisfaction at PO Menggala in Surabaya. A quantitative research design was utilized, employing a survey method via an online questionnaire. The study adopted purposive sampling, involving 99 respondents who had previously utilized the services of PO Menggala. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique with the support of SmartPLS software. The findings reveal that both service quality and brand trust exert a positive and significant influence on customer satisfaction. These results suggest that consistent service performance and established brand trust are critical determinants of customer satisfaction. Accordingly, it is recommended that PO Menggala sustain high service quality and reinforce its brand image to foster long-term customer loyalty.

Analysis of MSME Taxpayer Compliance with Tax Regulations in Indonesia

Mus Aidah, Saiful Saiful, Mohammad Andika, Moh. Risaldi, Agus Romadhona — Wed, 23 Jul 2025 00:00:00 +0700

This study aims to analyze the compliance of MSME taxpayers with tax regulations in Indonesia. This study employs a qualitative approach, utilizing a case study research design. The research was conducted in areas with a high concentration of MSMEs, which were selected purposively. Informants consisted of MSMEs who have registered as taxpayers, tax officers from the Tax Service Office (KPP), and tax consultants who handle MSMEs. Data collection techniques included in-depth interviews, observation, and documentation studies. Meanwhile, data analysis was conducted through the stages of data reduction, data presentation, and drawing conclusions and verification. The results of this study indicate that the level of MSME taxpayer compliance with tax regulations in Indonesia is influenced by their understanding, perception, and experience in carrying out tax obligations. Low tax literacy, administrative complexity, and a lack of trust in the government are the primary obstacles to achieving optimal compliance. However, an educational and personalized approach from the tax authorities is considered effective in building awareness and encouraging MSMEs to comply with tax obligations voluntarily.

Performance Analysis of Government Regional Revenue and Expenditure Budget (APBD) Management

Wed, 23 Jul 2025 00:00:00 +0700

The Regional Revenue and Expenditure Budget (APBD) is the primary instrument used by local governments to achieve development goals and enhance community welfare. Through the APBD, local governments plan and manage regional revenues and expenditures in a budget year. Therefore, the effectiveness and efficiency of APBD management are important indicators in assessing local government performance. This type of research uses a qualitative descriptive approach. The objective of this research is to examine the financial performance of the Indonesian government, specifically the Performance Analysis Report on the Management of the Regional Revenue and Expenditure Budget (APBD) of the Indonesian government. This research utilizes secondary data sourced from official government documents in Indonesia. The data analysis technique employed in this research utilizes the Balanced Scorecard method. The results of this study have found that by using the Balance Scorecard method, namely: (1) Based on the independence ratio, the City government has shown delegative results. (2) Based on the revenue effectiveness ratio, the City government has succeeded in achieving targets or objectives effectively. (3) The Customer Satisfaction Perspective uses the public satisfaction index (IKM) of government. (4) The Internal Process Perspective of Bureaucratic Reform uses the bureaucratic reform index (IRB) of the city in 2023 - 2025, which shows a significant increase. From 2023 to 2025, Indonesia is expected to see an increase in the percentage of SMEs. (4) The growth and learning perspective using the city employee quality index in 2023 – 2025 shows that the quality of employees who have participated in training and development is very high.

The Influence of Sharia Marketing on Investment Decisions in the Sharia Capital Market

Imron Natsir, Hajar Mukaromah, Hasirah Hasirah, Rosalia Irawaty, Andi Irwin — Wed, 23 Jul 2025 00:00:00 +0700

In Indonesia, the development of the Islamic capital market began in 1997 with the introduction of Islamic mutual funds, initiated by Danareksa. The principles of this Islamic capital market differ from those of conventional capital markets. In this study, the author employed a quantitative approach. This research is part of a study that employs a survey method for data collection. The survey conducted by the researcher in this study used an online questionnaire to collect data from students of the Faculty of Economics at several campuses, resulting in 150 respondents. The population and sample in this study consisted of students from the Faculty of Economics, and the data analysis technique employed was SPSS multiple linear regression. The results of this study indicate that online community interaction, content sharing, and accessibility variables have a significant influence on investment decisions in the Islamic capital market. This suggests that a well-designed engagement strategy plays a crucial role in enhancing investor participation in instruments that adhere to Islamic principles. Meanwhile, the credibility variable has no effect on investment decisions in the Islamic capital market.

The Impact of Fintech Peer-to-Peer Lending Investments on Public Financial Inclusion

Wed, 23 Jul 2025 00:00:00 +0700

The purpose of this study is to determine the impact of peer-to-peer lending fintech investments on public financial inclusion. This research approach collected data through a literature review, which involved reading literature from various sources, including books, reports, articles, and journals, employing both qualitative and deductive methods. The findings of this study suggest that peer-to-peer lending fintech investments have a positive impact on financial inclusion, including increased economic activity, enhanced financial literacy, and expanded investment opportunities. However, this system still faces various challenges, including the risk of default, data security concerns, a lack of education, and immature regulations. To overcome these challenges and strengthen its positive impact, collaboration between the government and platform providers is necessary to enhance rules, financial education, and digital literacy, as well as develop sharia-compliant and socially responsible products, so that peer-to-peer lending can become an integral part of an inclusive and sustainable financial system.

Determinant of audit quality: a literature review

Intan Nurbaiti Fawziah, Dian Indah Hayati, Siti Rahmi Hidayatullah — Fri, 18 Jul 2025 00:00:00 +0700

Audit quality plays a crucial role in maintaining the credibility and reliability of financial reporting. This literature review aims to identify and analyze the key determinants that influence audit quality as discussed in prior academic studies. The review categorizes the determinants into auditor-related factors (such as auditor independence, expertise, and tenure), client-related factors (such as company size and complexity), and external factors (such as regulatory environment and audit standards). The findings reveal that audit quality is a multifaceted construct influenced by both internal attributes of auditors and external pressures. By synthesizing findings from various studies, this paper contributes to a better understanding of how different variables interact to affect audit quality, and provides insights for policymakers, auditors, and stakeholders to enhance audit effectiveness

Analysis of the Application of the Hedonic Price Method in Setting House Rental Prices in the Coastal Area of Padang City

Aulia Putri, Tri Kurniawati — Fri, 25 Jul 2025 00:00:00 +0700

This research investigates how structural, location, and environmental attributes impact residential rental rates in Padang City, a region challenges by disaster risks and limited facility access. The study aims to identify key determinants affecting rental costs. A quantitative research design was employed, utilizing questionnaires for data collection, followed by analysis through multiple linear regression. Finding reveal that all three independent variables significantly affect rental pricing, as reflected by an F-value of 61,607, substantially surpassing the critical threshold of 2,69. These insights are valuable for shaping more effective housing policy strategies.

Uji Hipotesis Hukum Okun dan Kurva Philips di Indonesia (Pendekatan Partial Adjustment Model)

Muammil Sun’an Sun’an, Amran Husen, Yetty Yetty — Sat, 26 Jul 2025 00:00:00 +0700

Penelitian ini bertujuan untuk menguji keberlakuan Hukum Okun dan Kurva Phillips dalam konteks perekonomian Indonesia selama periode 2010–2019. Hukum Okun menjelaskan hubungan negatif antara pertumbuhan ekonomi dan tingkat pengangguran, sedangkan Kurva Phillips menggambarkan trade-off antara inflasi dan pengangguran. Penelitian ini menggunakan data time series sekunder yang dianalisis melalui pendekatan model dinamis, termasuk uji stasioneritas (ADF Test), uji kointegrasi (Engle-Granger), serta estimasi dengan model Penyesuaian Parsial (Partial Adjustment Model - PAM). Hasil penelitian menunjukkan bahwa data inflasi, pertumbuhan ekonomi, dan tingkat pengangguran di Indonesia bersifat stasioner pada derajat pertama dan memiliki hubungan kointegrasi, yang mengindikasikan adanya keseimbangan jangka panjang antar variabel. Estimasi dengan model PAM mengungkapkan bahwa pertumbuhan ekonomi berpengaruh negatif dan signifikan terhadap tingkat pengangguran terbuka, selaras dengan Hukum Okun. Sebaliknya, inflasi tidak menunjukkan pengaruh signifikan terhadap pengangguran dalam jangka pendek, meskipun hubungan jangka panjang tetap teridentifikasi. Temuan ini mengimplikasikan pentingnya peran pertumbuhan ekonomi dalam pengurangan pengangguran, sementara pengaruh inflasi terhadap pengangguran lebih bersifat jangka panjang dan perlu pengelolaan kebijakan makroekonomi yang seimbang. Penelitian ini memberikan landasan empiris bagi pembuat kebijakan fiskal dan moneter dalam merumuskan strategi pengendalian inflasi dan pengangguran secara simultan.

The Effect of Work Stress on Turnover Intention Mediated by Employee Engagement and Job Satisfaction

Susie Handayani, Dita Oki Berliyanti, Medina Nilasari — Sat, 26 Jul 2025 00:00:00 +0700

This study was conducted to examine the effect of work stress on turnover intention, both directly and indirectly through employee engagement and employee satisfaction. The research design used was a causal study that aimed to examine the effect of independent variables on dependent variables using mediating variables. The research variables used consist of one independent variable, namely work stress, two mediating variables, namely employee engagement and job satisfaction, and one dependent variable, namely turnover intention. The sample used was employees working at public accounting firms in Jakarta. From the data collection conducted using Google Forms, a sample of 123 people was obtained. The analysis tool used was SEM-PLS, processed using Smart-PLS software. The results of the analysis revealed the following findings: 1) work stress was not proven to influence turnover intention; 2) work stress was not proven to influence employee engagement; 3) work stress was proven to have a significant negative influence on job satisfaction; 4) employee engagement was proven to have a significant negative influence on turnover intention; 5) job satisfaction was found to influence turnover intention; 6) employee engagement was not found to mediate the negative influence of work stress on turnover intention; and 7) work stress was found to have a positive influence on turnover intention.

The Influence of Environmental Accounting, Environmental Performance, and CSR on the Financial Performance of Manufacturing Companies Listed on the Indonesia Stock Exchange from 2019-2022

Dhea Fitri Anthoni, Efni Cerya — Sun, 27 Jul 2025 00:00:00 +0700

This study aims to analyze the influence of Environmental Accounting, Environmental Performance, and Corporate Social Responsibility (CSR) on Financial Performance. This study comprises three independent variables: Environmental Accounting is measured using environmental cost disclosure, Environmental Performance is measured using the PROPER framework, and Corporate Social Responsibility (CSR) is measured using the GRI Standard Index. The dependent variable, Financial Performance, is proxied by Return on Assets (ROA). The sample in this study comprises 221 manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2022; however, only 15 companies met the sample criteria. The sample selection method used was Purposive Sampling. Based on this, a total of 60 data points were obtained from the 15 companies, multiplied by four periods. The data used in this study are secondary data sourced from the financial reports of manufacturing companies published on the Indonesia Stock Exchange. Data analysis was conducted using multiple regression analysis, with SPSS 29 used for data processing. The results of the study indicate that environmental accounting and CSR have a significant negative impact on financial performance. Meanwhile, environmental performance has no significant impact on financial performance. Overall, environmental accounting, environmental performance, and Corporate Social Responsibility (CSR) simultaneously influence financial performance. These findings suggest that companies should carefully assess how they manage and communicate their environmental cost disclosures and CSR initiatives, as they may not always be perceived positively by stakeholders. Enhancing transparency, strategic alignment, and stakeholder engagement in sustainability practices could improve the financial outcomes.

The Influence of Trust, Perceived Ease, and Promotion on the Decision to Use the SPayLater Payment Method in Surabaya

Denisa Putriramadhani Safi’i, Supriyono — Sun, 27 Jul 2025 00:00:00 +0700

The significant increase in internet penetration in Indonesia has driven the development of information technology by connecting more individuals to the digital world, which ultimately affects various sectors, including the financial sector, as evidenced by the emergence of technology-based financial institutions that are beginning to dominate transactions, namely financial technology (fintech). BNPL, or what is more commonly known as paylater, has now become an attractive payment option for people with limited budgets. This study aims to identify and analyze the influence of trust, perceived ease, and promotion on the decision to use the SPayLater payment method in Surabaya. This research is a quantitative study with data collected through questionnaires. The analysis technique used in this study is SEM with a component-based approach using PLS as the analysis tool. The results from 98 respondents indicate that trust, perceived ease, and promotion have a positive and significant effect on usage decisions, with the highest factor loading value found in the indicator of engaging content creation under the promotion variable, and the strongest influence given by the perceived ease variable.

Analysis Of Community Participation In The Development Of Bromonilan Village Tourism

Wiwik Yunita, Gerry Katon Mahendra — Fri, 11 Jul 2025 00:00:00 +0700

Tourist Village Bromonilan is village tour based nature and culture that have including in category village tour sustainable development in Sleman Regency . Research This using 4 indicators participation , which consists of from taking decision , implementation activity or programs created , monitoring evaluation and utilization results . The method used in the research This is approach qualitative in nature descriptive .

Research result show that village tour Bromonilan in Sleman Regency has sufficient participation Good in development village tourism , development village tour Already effective However there is obstacle related in method manage village , taking decision demonstrate a sense of ownership and commitment public village tour bromonilan , implementation activity increase skills in manage village tour bromonilan , monitoring evaluation village tour bromonilan support and have utilized in a way effective and efficient will but in source Power man village tour bromonilan Still not enough adequate as well as utilization results village tour bromonilan can give for the Community in Bromonilan Village Sleman Regency

Pengaruh Sistem Reward Dan Punishment Terhadap Semangat Kerja Karyawan Pada PT. Karya Mandala Putra Mamuju

Mutiah Mutiah, Muhammad Aqil, Muh. Ferils — Thu, 17 Jul 2025 00:00:00 +0700

Penelitian ini bertujuan untuk menganalisis Sistem Reward Dan Punishment Terhadap Semangat Kerja Karyawan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Penelitian ini menggunakan populasi terbatas, dengan penentuan sampel menggunakan teknik total sampling yang melibatkan 40 Karyawan PT. Karya Mandala Putra Mamuju. Data dikumpulkan melalui observasi, wawancara, dokumentasi, dan kuesioner. Pengujian kualitas data penelitian menggunakan uji validitas dan uji reliabilitas, dengan alat analisis regresi linear berganda. Pengujian hipotesis menggunakan uji parsial (uji statistik t), uji simultan (uji statistik F), serta analisis koefisien determinasi (R2) digunakan untuk mengukur kontribusi prediktor variabel terhadap dependen variabel. Hasil penelitian menunjukkan bahwa sistem reward berpengaruh signifikan secara parsial terhadap semangat kerja dengan nilai signifikansi 0,000 < 0,05 dan nilai thitung 3,904 > ttabel 2,026. Punishment berpengaruh signifikan secara parsial terhadap semangat kerja dengan nilai signifikansi 0,000 < 0,05 dan nilai thitung 4,653 > ttabel 2,026. Serta sistem reward dan punishment berpengaruh signifikan secara simultan terhadap semangat kerja karyawan pada pt. Karya mandala putera mamuju dengan nilai signifikansi 0,000<0,05 dan nilai Fhitung 49,874 > Ftabel 3,252. Dengan kontribusi tergolong kuat yakni sebesar 72,9%. Temuan ini menggaris bawahi bahwa sistem reward dan punishment yang efektif berperan penting dalam mendorong semangat kerja karyawan PT. Karya Mandala Putra Mamuju

Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Keputusan Pembelian Pada Café Eat N Joy Kabupaten Mamuju

Nirwana Nirwana, Nur Asia, Muh. Rezky Naim — Tue, 24 Dec 2024 00:00:00 +0700

Penelitian ini bertujuan untuk mengetahui pengaruh variabel kualitas pelayanan dan promosi terhadap keputusan pembelian pada Cafe Eat N Joy Kabupaten Mamuju. Metode penelitian yang digunakan yakni metode kuantitatif dengan data primer atau kuesioner. Responden dalam penelitian ini ialah seluruh konsumen pada Café Eat N Joy Kabupaten Mamuju, dengan jumlah populasi tidak diketahui atau tidak terbatas, penentuan sampel sesuai pendapat convinance sampling dengan jumlah sampel 50 sebagai responden. Hasil dalam penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan secara parsial terhadap keputusan pembelian dengan nilai signifikansi 0,000<0,05 dan nilai thitung 4,555>ttabel 2,012. Promosi berpengaruh signifikan secara parsial terhadap keputusan pembelian dengan nilai signifikansi 0,003<0,05 dan nilai thitung 3,078>ttabel 2,012. Kualitas pelayanan dan promosi berpengaruh signifikan secara simultan terhadap keputusan pembelian pada Café Eat N Joy Kabupaten Mamuju dengan nilai signifikansi 0,000<0,05 dan nilai Fhitung 40,478>Ftabel 3,195.

Pengaruh Customer Experience Dan Customer Satisfaction Terhadap Revisit Intention (Studi Kasus Pada Tamu Wisma Ilham Kabupaten Mamuju)

Ardyansah Ardyansah, Ramli S, Muh Ferils, Nur Wahyunianti Dahri — Fri, 11 Jul 2025 00:00:00 +0700

Penelitian ini bertujuan untuk menganalisis pengaruh customer experience dan customer satisfaction terhadap revisit intention pada tamu Wisma Ilham Kabupaten Mamuju. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian adalah tamu Wisma Ilham Kabupaten Mamuju yang jumlahnya infinite, sehingga penentuan ukuran sampel menggunakan teori Hair dalam (Ibrahim, 2023) yaitu 5 kali jumlah indikator, dan diperoleh 70 responden, yang dipilih dengan teknik incidental sampling. Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, dan penyebaran kuesioner. Uji validitas dan reliabilitas digunakan untuk menguji kualitas instrumen, sedangkan teknik analisis data yang digunakan adalah regresi linier berganda dengan uji parsial (uji t), uji simultan (uji F), dan analisis koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa customer experience berpengaruh signifikan secara parsial terhadap revisit intention (thitung 5,028 > ttabel 1,996; sig. 0,000 < 0,05). Customer satisfaction berpengaruh signifikan secara parsial terhadap revisit intention (thitung 6,031 > ttabel 1,996; sig. 0,000 < 0,05). Customer experience dan customer satisfaction berpengaruh signifikan secara simultan terhadap revisit intention (Fhitung 53,035 > Ftabel 3,134; sig 0,000 < 0,05) dengan kontribusi tergolong kuat yakni sebesar 61,3%. Temuan ini menegaskan bahwa customer experience dan customer satisfaction merupakan faktor penting dalam membentuk niat kunjungan ulang tamu, meskipun masih terdapat 38,7% variasi revisit intention yang dijelaskan oleh faktor lain di luar model penelitian ini

Evaluation of Academic, Referring to the Determination of the Implementation of Evaluation, Control, and Improvement at the School of Economics Balikpapan.

Surman Surman, Dasrun Hidayat — Fri, 04 Jul 2025 00:00:00 +0700

The implementation of higher education evaluation in Indonesia is closely related to the implementation of the Internal Quality Assurance System (SPMI). Several previous studies that highlighted the implementation of SPMI in higher education often encountered problems, including the lack of relevance of the education process to stakeholder needs or the lack of availability of human resources, especially auditors to support SPMI, but these studies were less specific in highlighting academic SOPs as part of the managerial strategy for developing SOPs in higher education. Therefore, this study aims to evaluate and see the strategy for developing academic SOPs at STIE Balikpapan by referring to the Determination of the Implementation of Evaluation and Improvement Control (PPEPP). The form of research conducted was qualitative with a descriptive approach through a case study design. Based on the results of the research conducted, it was found that the implementation of academic SOPs at STIE Balikpapan has generally been implemented, and has been socialized using internal media, monitoring of academic SOPs has been running but needs to be carried out in a planned, structured and specific manner, evaluation of academic SOPs is carried out by the internal quality assurance unit in the form of audits per semester, but has not been carried out comprehensively in all fields or work units in the academic scope. The academic SOP development strategy model implemented at STIE Balikpapan has been running, but has not fully referred to the existing PPEPP standards, the development strategy still focuses on certain SOPs, namely the curriculum, and is still flexible, namely adjusting to needs that are considered urgent.

Strategi Human Resource Departemen Dalam Meningkatkan Produktivitas Kerja Pegawai L’Avenue Office & Residence Jakarta Selatan

Ena Marlena, Purwadhi Purwadhi, Yani Restiani Widjaja — Fri, 11 Jul 2025 00:00:00 +0700

Leadership is a key factor in the success of an organization, where an effective leader is able to inspire, motivate and direct the team to achieve common goals. Human Resources Management (HRM) has an important role as a central manager and provider of human resources for other departments, with the aim of managing labor relations effectively. Productivity is a fundamental component that a company must have to achieve its stated goals, where work productivity can be influenced by resources and the employees themselves. The Human Resources Department (HRD) has a vital role in implementing management and providing motivation to employees to increase productivity and quality of work in the company. The role of the Human Resources Department in improving employee performance is by providing training for all employees from previous years in order to increase productivity. Obstacles faced in increasing productivity include the existence of employees who have old thoughts/mindsets or find it difficult to keep up with developments in digital technology, there is still poor coordination between departments, overlapping work, lack of discipline, high employee turnover. and ways to overcome the obstacles faced include the commitment and efforts of the Human Resources Department in creating training programs for all employees which are carried out periodically, conducting regular product knowledge refreshments, selection in employee recruitment so that they match their educational background