Jurnal Economic Resource

The Effect of Work Ability on Employee Creativity in the Digital Era in Mediating Work Motivation and Job Opportunities in Company Employees START UP Sleman, Yogyakarta

Jovie Armelinda Putri Seso Jovie, Muafi — Sun, 31 Mar 2024 00:00:00 +0000

This study examines the effect of employee work ability on work creativity in the digital era mediated by work motivation and job opportunities. This research was conducted on Star Up companies spread across Sleman district, Yogyakarta. This study used quantitative methods using sampling methods that were the same as the population in this study. The sample that met the criteria amounted to 105 respondents. Test the hypothesis of this study using Smart PLS version 3.2.9. The results obtained that Employee work ability has a positive and significant effect on work motivation, Employee work ability has a positive and significant effect on job opportunities, Work motivation has a positive and significant effect on Employee Creativity in the digital era, Job opportunities have a positive and significant effect on work motivation For Employee Creativity in the digital era, there is a mediating role in the relationship between Employee Work Ability and Employee Creativity in the digital era in Job Motivation mediation, and there is a mediating role in the relationship between Employee Work Ability and Employee Creativity in the digital era in Job Opportunity mediation.

The Influence of Organizational Culture and Work Motivation on Employee Performance with Job Satisfaction as a Mediation Variable at PT. Bengkulu Kokoh Perkasa

Rachmad Julius Fikri Rachmad; Arif Hartono — Thu, 28 Mar 2024 00:00:00 +0000

This research aims to analyze the influence of organizational culture and work motivation on employee performance with job satisfaction as an intervening variable. This research was conducted at PT Bengkulu Kokoh Perkasa, with a population of 64 employees, namely all employees and 64 respondents. This data was collected using a 1-6 Likert Scale questionnaire. Data analysis used the SEM-PLS quantitative method with the help of PLS 4.0 software. Based on the test results and data analysis of this research, it was found that 1) organizational culture has a positive and significant effect on employee performance, 2) work motivation has a negative and insignificant effect on employee performance, 3) organizational culture has a positive and significant effect on job satisfaction, 4) work motivation has a positive and significant effect on job satisfaction, 5) job satisfaction has a positive and significant effect on employee performance, 6) job satisfaction can mediate the relationship between organizational culture and employee performance, 7) job satisfaction can mediate work motivation on employee performance.

A The Role of Self Control as a Moderating Variable on The Effect of Financial Inclusion on Financial Behavior

Meta Ardiana, Rachma Agustina; Dwi Pertiwi — Thu, 28 Mar 2024 00:00:00 +0000

Financial behavior among the public is still low, based on research conducted by the OCBC Financial Index showing data that the financial literacy and behavior index of the younger generation is still in the low range category, namely 37.72 out of 100 in 2021 for 1,027 respondents. Previous research on "financial behavior" that was carried out by Perry and Moris (2005) suggests that there are three factors that can affect "financial behavior" including: first one's self-control over whatever happens in life or also called (locus of control). Second, one's financial knowledge of matters related to money or banking products. Third, the level of one's income or (income). Research Objectives: to provide empirical evidence of the effect of financial inclusion on financial behavior. This research was conducted on students of the Faculty of Economics, Hasyim Asy'ari University with a total population of 980 students with sample calculations using the slovin formula. Research Methods using quantitative research methods with Smart PLS. The results of the hypothesis analysis show that the results of financial inclusion influence financial behavior. And Self Control can moderate or strengthen the relationship of financial inclusion to financial behavior.

Effects of Social Media Marketing on Buying Interest

Sopia Safitriyani Sopia; Istyakara Muslichah — Sun, 31 Mar 2024 00:00:00 +0000

This study aims to analyze Instagram's social media marketing activities have a positive and significant effect on brand equity, buying interest, word-of-mouth marketing. The author updates the research model that has previously been carried out. The industry that the researchers chose was the dairy industry. This study uses SOR (Stimulus Organism Response) theory as the basis for research. This researcher used quantitative methods with 192 respondents using the Roscoe formula with purposive sampling techniques. Data in this study was obtained by filling out questionnaires by respondents. There are 28 questions that must be answered by respondents through Google Form. Researchers analyzed the results of the validity of the Fornel Lacker Criterion discriminant. This study is intended to determine the impact generated from social media marketing activities (SMMA) and buying interest in children's milk products. This research shows that Instagram's social media marketing activities have a positive and significant effect on buying interest. Brand equity has a positive and significant effect on word-of-mouth marketing. The result obtained for marketing effectiveness is to use word of mouth marketing which has a positive and significant effect on respondents' buying interest.

The Influence of Packaging and Price on Consumer Buying Interest in Contemporary Beverage Products through Attitude as a Variable

Fadin Nur Rachman Fadin — Thu, 28 Mar 2024 00:00:00 +0000

This study aims to determine the effect of packaging and price on consumer buying interest in the latest beverage products through attitudes as an intervening in Xiboba Kta Madiun products. This type of research is descriptive quantitative. Data collection is carried out by distributing questionnaires. The sampling method used is the purposive sampling method. The sample in this study is people in Madiun City. The data used in the study are primary data. Related data analysis using Causality analysis with SEM PLS with the help of SmartPLS 3.0 program. The results showed that packaging had a positive and significant effect on the interest in buying Xiboba Products. If the packaging is considered better, it will increase consumer buying interest. The results showed that price had a positive and significant effect on the buying interest of Xiboba Products. If prices are more competitive or competitive, it will increase consumer buying interest. The results showed that packaging had a positive and significant effect on the attitude of consumers of Xiboba Products. If the packaging is considered better, consumer attitudes tend to be better. The results showed that price had a positive and significant effect on consumer attitudes of Xiboba Products. If prices are more competitive or competitive, consumer attitudes tend to be better. The results showed that attitude had a positive and significant effect on the interest in buying Xiboba Products. If consumer attitudes towards products are getting better, it will increase consumer buying interest.