Tjahyono, R., Kusuma Wijaya, D., & Hardiningsih, P. (2025). Artificial Intelligence (AI) Based Marketing: Optimization in Changing Consumer Behavior Through E-Commerce Platforms. Paradoks : Jurnal Ilmu Ekonomi, 8(3), 460–475. https://doi.org/10.57178/paradoks.v8i3.1323