DIRGANTINI, D.; HARYONO, T. The Role of Purchase Intention in Mediating the Impact of Digital Marketing Strategies on Online Shopping Behavior: A Case Study of Fashion Product Consumers in SMEs. Paradoks : Jurnal Ilmu Ekonomi, [S. l.], v. 8, n. 2, p. 875–887, 2025. DOI: 10.57178/paradoks.v8i2.1124. Disponível em: https://jurnal.feb-umi.id/index.php/PARADOKS/article/view/1124. Acesso em: 8 aug. 2025.