RIZKAUTAMI, P.; TUTI, M. The Power of Emotional Branding: How Brand Awareness, Characteristics, and Self-Brand Congruity Drive Purchasing Decisions. Paradoks : Jurnal Ilmu Ekonomi, [S. l.], v. 8, n. 3, p. 252–263, 2025. DOI: 10.57178/paradoks.v8i3.1299. Disponível em: https://jurnal.feb-umi.id/index.php/PARADOKS/article/view/1299. Acesso em: 4 aug. 2025.