MAZAYA ANNIDA JAUZA SAFIRA; RATNA LISTIANA DEWANTI. The Effect of the Use of Augmented Reality (AR), Perceived Risk, and Trust on Online Shopping Behavior through Perceived Enjoyment on Local Cosmetic Products on Shopee. Paradoks : Jurnal Ilmu Ekonomi, [S. l.], v. 8, n. 3, p. 419–428, 2025. DOI: 10.57178/paradoks.v8i3.1312. Disponível em: https://jurnal.feb-umi.id/index.php/PARADOKS/article/view/1312. Acesso em: 15 jul. 2025.