TJAHYONO, R.; KUSUMA WIJAYA, D.; HARDININGSIH, P. Artificial Intelligence (AI) Based Marketing: Optimization in Changing Consumer Behavior Through E-Commerce Platforms. Paradoks : Jurnal Ilmu Ekonomi, [S. l.], v. 8, n. 3, p. 460–475, 2025. DOI: 10.57178/paradoks.v8i3.1323. Disponível em: https://jurnal.feb-umi.id/index.php/PARADOKS/article/view/1323. Acesso em: 15 jul. 2025.