Rizkautami, Puspa, and Meylani Tuti. “The Power of Emotional Branding: How Brand Awareness, Characteristics, and Self-Brand Congruity Drive Purchasing Decisions”. Paradoks : Jurnal Ilmu Ekonomi 8, no. 3 (May 26, 2025): 252–263. Accessed August 4, 2025. https://jurnal.feb-umi.id/index.php/PARADOKS/article/view/1299.