Article Sidebar

Download
PDF
Statistic
Read Counter : 92 Download : 38

Main Article Content

Abstract

Culinary is a service provider for everyone's basic needs and along with the times, culinary has also become a business trend in society. The purpose of this research is to find out (1) analysis of the business environment and entrepreneurial strategies in improving SME culinary businesses, (2) the best alternative strategies in improving SME culinary businesses.  The research method used is descriptive qualitative.  The data analysis used is descriptive qualitative in describing the business environment in UKM Salenrang. The results of the analysis of the internal business environment in UKM Salenrang are: (a) HR aspects, (b) financial/accounting aspects, (c) production/operations aspects, and (d) marketing aspects, while the analysis of the external business environment is: (a) strengths economic, (b) technological power, (c) social power, and (d) political power.  The results of the entrepreneurial strategy analysis using SWOT analysis by identifying the internal factors of Salenrang SMEs, namely strengths: quality raw materials, affordable product prices, comfortable and strategic shopping places, varied product types and tastes, service, complete public facilities, application discounts, and a neat and clean room design.  Meanwhile, weaknesses include a business management system that is not yet optimal, marketing promotions that are not yet intensive and packaging for some products that is less attractive. Identify external factors, namely opportunities, including government policies that support the development of SMEs in Maros Regency, while the threats faced are competitors that have emerged.  This condition puts Salenrang SMEs in a growth position.

Keywords

Internal External SWOT Factors Salenrang SMEs

Article Details

References

  1. Aulia and Yuliati, 2019. Form, Meaning and Function of Social Media Written Language as a Communication and Interaction Tool on the Internet. Skriptorium, 2(1), 35–49.
  2. Anjuari and Hasibuan, 2023. Marketing Strategy Through Social Media Twitter Account @Coftofmks in Increasing Customer Visits Coffee Toffee Makassar, 53(9), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004
  3. Ball, et. all, 2005. International Business, Global Competition Challenges. Book Two, Jakarta. Salemba Four.
  4. Bird, 1998. Business Environmental Strategy in Improving the Welfare of a Company's Employees. Scholastic. Bandung.
  5. Tourism Department, 2023. Increasing Culinary Businesses in Tourist Areas. Annual report. Jakarta.
  6. Freddy Rangkuti, 2000. Creative Promotion Strategy and Case Analysis of Integrated Marketing Communication. PT. Gramedia Pustaka Utama. Jakarta.
  7. Fred R. David, 2011. Strategic Management. Salemba Four. Jakarta.
  8. Hariadi, 2020. Management Strategy: Strategy for Winning the Business War. Bayumedia Publishing. Poor.
  9. Herry and Djaslim, 2018. Social Media in the Marketing Era 3.0. Bandung: PT. Rosdakarya Teenager.
  10. Hits. et.al, 2021. Strategic Management. Salemba Four. Jakarta
  11. Hunger and Wheelen, 2003. Strategic Management (Translation). Fifth Edition. PT. Gramedia Pustaka Utama. Jakarta.
  12. Ireland, 2023. Strategic Management and Company Policy. Media Discourse Partners. Jakarta.
  13. Igu Soni and Rizal, 2016. We're All Connected: The Power of The Social Media Ecosystem. Business Horizons, 54(3), 265–273. https://doi.org/10.1016/j.bushor.2011.01.007.
  14. Kotler, 2012. Marketing Management in Indonesia. Salemba Four. Jakarta.
  15. Kuncoro, 2016. How to Achieve Competitive Advantage. PT. Erlangga. Jakarta.
  16. Kyrgidon and Hughess, 2010. Brand Equity Management. Main Partner. Jakarta.
  17. Nedi, 2011. Strategy for Growing Resilient Small and Medium Entrepreneurs. Journal of Economics and Education Vol I
  18. Noersasongko, 2022. Entrepreneurship Changing Times. Empty But Filled Knowledge. Andi Offset. Yogyakarta.
  19. O'Shannassy, 2008. Analysis of Factors That Influence Student Entrepreneurial Interest. Economic Journal Volume 13.
  20. Peter Drucker, 1993. Strategic Management Formulation, Implementation and Control. Jakarta.
  21. Porter, 1980. Competitive Strategy Techniques for Analyzing Industries and Competitors. Bandung.