Article Sidebar

Download
PDF
Statistic
Read Counter : 233 Download : 131

Main Article Content

Abstract

This research aims to analyze the influence of online customer reviews, brand reputation, and brand trust on the purchase intention of Somethinc skincare products on Shopee. Using a quantitative approach and purposive sampling, the study collected primary data from 160 respondents residing in Surakarta who own a Shopee account and are familiar with Somethinc but have never purchased its products. Data analysis was conducted using SPSS version 25, employing validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that online customer reviews, brand reputation, and brand trust each have a positive and significant effect on purchase intention. Positive online reviews, a strong brand reputation, and high consumer trust significantly enhance the likelihood of purchasing Somethinc skincare products. However, the research is limited by its sample area and the number of variables analyzed. Future research is recommended to involve broader geographic samples and explore additional influencing factors to obtain more generalized findings.

Keywords

Online Customer Review Brand Reputation Brand Trust Purchase Intention Shopee Somethinc

Article Details

Copyright (c) 2025 JER

References

  1. Abdillah, J. H. (2021). PENGARUH BRAND IMAGE, BRAND REPUTATION DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION PADA TOKOPEDIA (STUDI PADA MASYARAKAT INDONESIA) . Universitas Brawijaya.
  2. Agmeka, F., Wathoni, R. N., & Santoso, A. S. (2019). The influence of discount framing towards brand reputation and brand image on purchase intention and actual behaviour in e-commerce. Procedia Computer Science, 161, 851–858. https://doi.org/10.1016/j.procs.2019.11.192
  3. Amalia, K., & Nurlinda, R. (2022). Pengaruh Influencer Marketing Dan Online Customer Review Terhadap Purchase Intention Melalui Perceived Value Produk Serum Somethinc. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(11), 2383–2398. https://doi.org/10.54443/sibatik.v1i11.353
  4. Bernika, C., & Ekawanto, I. (2023). Pengaruh Service Quality, Website Quality, Brand Reputation, Trust, Dan Perceived Risk Terhadap Purchase Intention. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 3(1), 234–247. https://doi.org/10.55047/transekonomika.v3i1.372
  5. Compas.co.id. (2022). Brand skincare lokal terlaris.
  6. Dwidienawati, D., Tjahjana, D., Abdinagoro, S. B., Gandasari, D., & Munawaroh. (2020). Customer review or influencer endorsement: which one influences purchase intention more? Heliyon, 6(11). https://doi.org/10.1016/j.heliyon.2020.e05543
  7. Ellitan, L., Harvina, L. G. D., & Lukito, R. S. H. (2022). The Effect of Social Media Marketing on Brand Image, Brand Trust, and Purchase Intention of Somethinc Skincare Products in Surabaya. Journal of Entrepreneurship & Business, 3(2), 104–114. https://doi.org/10.24123/jeb.v3i2.4801
  8. Farki, A., Baihaqi, A., & Wibawa, B. M. (2016). Pengaruh Online Customer Review dan Rating Terhadap Kepercayaan dan Minat Pembelian pada Online Marketplace di Indonesia. JURNAL TEKNIK ITS. https://media.neliti.com/media/publications/192849-ID-pengaruh-online-customer-review-dan-rati.pdf
  9. Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23 (Edisi 8). Cetakan ke VIII. Semarang : Badan Penerbit Universitas Diponegoro.
  10. Hermanda, A., Sumarwan, U., & Tinaprilla, D. N. (2019). THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND IMAGE, SELF-CONCEPT, AND PURCHASE INTENTION. In Journal of Consumer Sciences E (Vol. 04, Issue 02). https://journal.ipb.ac.id/index.php/jcs/article/view/26525/17503
  11. Imam Ghazali. (2013). Desain Penelitian Kuantitatif & Kualitatif: untuk Akuntansi, Bisnis, dan Ilmu Sosial Lainnya. (Yoga Pratama, Ed.). https://library.wbi.ac.id//index.php?p=show_detail&id=2787
  12. Imam Ghazali. (2018). Aplikasi Analisis Multivariate dengan SPSS 25. Badan Penerbit Universitas Diponegoro.
  13. Jonathan, N. F. (2024). Frontiers in Business, Economics and Management The Impact of Online Customer Reviews Mediated by E-trust on Purchase Intention in Shopee Indonesia. https://drpress.org/ojs/index.php/fbem/article/view/18917
  14. Kata Data. (2024). 5 e-commerce dengan pengunjung terbanyak sepanjang 2023. Kata Data.
  15. Kırcova, İ., Yaman, Y., & Köse, Ş. G. (2018). Instagram, Facebook or Twitter: Which Engages Best? A Comparative Study of Consumer Brand Engagement and Social Commerce Purchase Intention. European Journal of Economics and Business Studies, 10(1), 279. https://doi.org/10.26417/ejes.v10i1.p279-289
  16. Kurniawan, B. (2021). Pengaruh Online Customer Reviews Dan Rating Terhadap Minat Pembelian Di Lazada. https://doi.org/10.35473/jibaku.v1i2.1076
  17. Latief, F., & Ayustira, N. (2020). PENGARUH ONLINE COSTUMER REVIEW DAN CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK DI SOCIOLLA (Vol. 6, Issue 1). https://journal.stieamkop.ac.id/index.php/miraipg.139
  18. Mawaddah, R. O., & Samsudin, A. (2024). Purchase Intention Skintific Products In Surabaya Pengaruh Brand Image , Brand Trust , Dan Electronic Word Of Mouth Terhadap Purchase Intention Produk Skintific Di Surabaya. 5(2), 4896–4906.
  19. Mulyati, Y., & Gesitera, G. (2020). Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 173. https://doi.org/10.30588/jmp.v9i2.538
  20. Muslim, M., Mubarok, R. R., & Wijaya, N. H. S. (2020). The effect of brand image, brand trust and reference group on the buying decision of sneakers. International Journal of Financial, Accounting, and Management, 1(2), 105–118. https://doi.org/10.35912/ijfam.v1i2.170
  21. Niti Sabda, L. F., & Kussudyarsana, K. (2023). Pengaruh Online Customer Review, Kepercayaan, dan Keamanan terhadap Niat Beli Produk Sarana Pertanian melalui Aplikasi Shopee di CV Gunung Subur. Jurnal Kewirausahaan Dan Bisnis, 28(2), 130. https://doi.org/10.20961/jkb.v28i2.81240
  22. Nurhasanah, Mahliza, F., Nugroho, L., & Putra, Y. M. (2021). The Effect of E-WOM, Brand Trust, and Brand Ambassador on Purchase Decisions at Tokopedia Online Shopping Site. IOP Conference Series: Materials Science and Engineering, 1071(1), 012017. https://doi.org/10.1088/1757-899x/1071/1/012017
  23. Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6). https://doi.org/10.1016/j.heliyon.2020.e04284
  24. Putra, P. Y., & Soebandi, S. (2019). The Influence of Celebrity Endorser, Brand Image, and Brand Trust on Consumer Purchasing Decisions to Nike Brand Sports Shoes in Surabaya.
  25. Qalati, S. A., Vela, E. G., Li, W., Dakhan, S. A., Hong Thuy, T. T., & Merani, S. H. (2021). Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping. Cogent Business and Management, 8(1), 1–20. https://doi.org/10.1080/23311975.2020.1869363
  26. Reza Pahlevi, A., & Trianasari, N. (2023). PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION KONSUMEN BRAND SKINCARE AVOSKIN DI KOTA BANDUNG. Juli-Desember, 9(2), 324–346. https://doi.org/10.22373/al-ijtimaiyyah.v9i2
  27. Riyanjaya, N. A., & Andarini, S. (2022). Pengaruh Online Customer Review dan Online Customer Rating Terhadap Minat Beli Produk Wardah Di Situs Belanja Online Shopee. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 3(5), 927–944. https://doi.org/10.47467/elmal.v3i5.1179
  28. Ryan, J., & Casidy, R. (2018). The role of brand reputation in organic food consumption: A behavioral reasoning perspective. Journal of Retailing and Consumer Services, 41, 239–247. https://doi.org/10.1016/j.jretconser.2018.01.002
  29. Sanny, L., Arina, A. N., Maulidya, R. T., & Pertiwi, R. P. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 2139–2146. https://doi.org/10.5267/j.msl.2020.3.023
  30. Sari, N. K., & As' ad, A. (2022). Pengaruh Harga dan Citra Merek terhadap Keputusan Pembelian Masker Pokana Saat Pandemi di Makassasar. Amkop Management Accounting Review (AMAR), 2(1), 63-70.
  31. Sh, I., & Gewati, M. (2024). Industri Kosmetik Tumbuh Fenomenal, Pemerintah Dorong Hasilkan Poduk Berdaya Saing Global. Kompas.
  32. Sudirman, A., Wijaya, A., Sherly, S., Halim, F., & Nainggolan, A. B. (2021). Purchase Intention Produk Smartphone ditinjau dari Aspek Brand Management. Journal of Management and Business Review, 18(2), 413–430. https://doi.org/10.34149/jmbr.v18i2.292
  33. Yohanna, & Ruslim, T. S. (2021). PENGARUH BRAND LOVE, BRAND SATISFACTION, BRAND TRUST TERHADAP PURCHASE INTENTION PRODUK GUCCI. https://doi.org/10.24912/jmk.v3i2.11903