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Abstract
Digital MSMEs in Indonesia are facing new dynamics amid rapid technological transformation. This study aims to evaluate the extent to which managerial economic principles have been applied in the management of digital-based MSMEs. Using a Systematic Rapid Review approach to analyze five academic articles published in 2024, the study finds that managerial capability and e-commerce utilization are dominant factors in improving efficiency and competitiveness. The findings also reveal significant challenges such as low managerial and digital literacy, and suboptimal policy support. Therefore, a sustainable strategy emphasizing managerial training, data utilization, and cross-sector collaboration is needed to enhance MSME performance in the digital era.
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References
- Bahrudin, B., & Rahman, MA (2024). Analysis of Micro, Small, and Medium Enterprises (MSMEs) Development Strategy in the Digital Era in Probolinggo Regency. Iqtihodiyah: Journal of Islamic Economics and Business , 10 (2), 46. https://doi.org/10.35697/jrbi.v1i3.53
- Caroline, RTM, & Murtiningsih, D. (2024). Digitalization of MSMEs. Journal of Creativity in Community Service PKM , 7 (3), 1387–1400. https://doi.org/https://doi.org/10.33024/jkpm.v7i3.13861
- Garritty, C., Hamel, C., Trivella, M., Gartlehner, G., Nussbaumer-Streit, B., Devane, D., Kamel, C., Griebler, U., & King, V. J. (2024). Updated Recommendations for the Cochrane Rapid Review Methods Guidance for Rapid Reviews of Effectiveness. Bmj . https://doi.org/10.1136/bmj-2023-076335
- Hantono and Selvia Fransisika Wijaya. (2025). Introduction to Management . https://books.google.co.id/books?hl=en&lr=&id=fOhOEQAAQBAJ&oi=fnd&pg=PP1&dq=economics+management+basically+is+how+businesspeople+apply+economic+theories+and+methods+to+make+daily+decisions%22&ots=zcsSZOEDpo&sig=BozU3ii83zSkD390myj9RP1BSUs&redir_esc=y#v=onepage&q&f=false
- Huda, N., & Wijaya, RS (2024). The Influence of Capital, Managerial Ability, Customer Orientation, Competitive Advantage and E-Commerce on the Performance of MSMEs in Padang City. Journal of Financial Accounting and Business , 01 (04), 575–592.
- Indonesian Banking Development Institute and Bank Indonesia. (2015). Micro, Small and Medium Enterprises (MSMEs) Business Profile. In Bank Indonesia and LPPI .
- Ndraha, AB, Zebua, D., Zega, A., & Zebua, MK (2024). The Impact of the Digital Economy on the Growth of MSMEs in the Industrial Revolution 4.0 Era. Journal of Economics and Business , 1 (1), 27–32. https://doi.org/10.70134/jukoni.v1i1.23
- Nurdyanto, S.D., Ismail, T., & Sapiri, M. (2024). The Influence of Financial Literacy and Digital Literacy on the Performance of Micro, Small, and Medium Enterprises Through Managerial Skills: A Case Study of Mamuju Regency, West Sulawesi. Al-Buhuts , 20 (1), 62–102. https://www.journal.iaingorontalo.ac.id/index.php/ab/article/view/4718
- Talahi, ES, & Ie, M. (2024). Government Support as a Moderator of the Influence of Digital Business Transformation and Entrepreneurial Character on MSME Resilience. Journal of Managerial and Entrepreneurship , 6 (3), 770–780. https://doi.org/10.24912/jmk.v6i3.31610
- Zed, EZ, Jannah, M., Fauzi, R., Aprilia, I., & Putri, AD (2024). The Impact of Capital, Managerial Ability, Customer Focus, Competitive Advantage, and E-Commerce on the Performance of Micro, Small, and Medium Enterprises (MSMEs) in Bekasi Regency. Integrated Multidisciplinary Research Journal , 8 (6), 1216–1221.
References
Bahrudin, B., & Rahman, MA (2024). Analysis of Micro, Small, and Medium Enterprises (MSMEs) Development Strategy in the Digital Era in Probolinggo Regency. Iqtihodiyah: Journal of Islamic Economics and Business , 10 (2), 46. https://doi.org/10.35697/jrbi.v1i3.53
Caroline, RTM, & Murtiningsih, D. (2024). Digitalization of MSMEs. Journal of Creativity in Community Service PKM , 7 (3), 1387–1400. https://doi.org/https://doi.org/10.33024/jkpm.v7i3.13861
Garritty, C., Hamel, C., Trivella, M., Gartlehner, G., Nussbaumer-Streit, B., Devane, D., Kamel, C., Griebler, U., & King, V. J. (2024). Updated Recommendations for the Cochrane Rapid Review Methods Guidance for Rapid Reviews of Effectiveness. Bmj . https://doi.org/10.1136/bmj-2023-076335
Hantono and Selvia Fransisika Wijaya. (2025). Introduction to Management . https://books.google.co.id/books?hl=en&lr=&id=fOhOEQAAQBAJ&oi=fnd&pg=PP1&dq=economics+management+basically+is+how+businesspeople+apply+economic+theories+and+methods+to+make+daily+decisions%22&ots=zcsSZOEDpo&sig=BozU3ii83zSkD390myj9RP1BSUs&redir_esc=y#v=onepage&q&f=false
Huda, N., & Wijaya, RS (2024). The Influence of Capital, Managerial Ability, Customer Orientation, Competitive Advantage and E-Commerce on the Performance of MSMEs in Padang City. Journal of Financial Accounting and Business , 01 (04), 575–592.
Indonesian Banking Development Institute and Bank Indonesia. (2015). Micro, Small and Medium Enterprises (MSMEs) Business Profile. In Bank Indonesia and LPPI .
Ndraha, AB, Zebua, D., Zega, A., & Zebua, MK (2024). The Impact of the Digital Economy on the Growth of MSMEs in the Industrial Revolution 4.0 Era. Journal of Economics and Business , 1 (1), 27–32. https://doi.org/10.70134/jukoni.v1i1.23
Nurdyanto, S.D., Ismail, T., & Sapiri, M. (2024). The Influence of Financial Literacy and Digital Literacy on the Performance of Micro, Small, and Medium Enterprises Through Managerial Skills: A Case Study of Mamuju Regency, West Sulawesi. Al-Buhuts , 20 (1), 62–102. https://www.journal.iaingorontalo.ac.id/index.php/ab/article/view/4718
Talahi, ES, & Ie, M. (2024). Government Support as a Moderator of the Influence of Digital Business Transformation and Entrepreneurial Character on MSME Resilience. Journal of Managerial and Entrepreneurship , 6 (3), 770–780. https://doi.org/10.24912/jmk.v6i3.31610
Zed, EZ, Jannah, M., Fauzi, R., Aprilia, I., & Putri, AD (2024). The Impact of Capital, Managerial Ability, Customer Focus, Competitive Advantage, and E-Commerce on the Performance of Micro, Small, and Medium Enterprises (MSMEs) in Bekasi Regency. Integrated Multidisciplinary Research Journal , 8 (6), 1216–1221.