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Abstract

This study aims to analyze the influence of entrepreneurial education and the utilization of e-commerce on students' entrepreneurial interest at the School of Economics (STIE) Bina Karya . The background of this research stems from the rising number of educated unemployment and the low entrepreneurial interest among students, particularly in the face of rapid digital developments. A quantitative approach was employed using multiple linear regression analysis. The sample consisted of 56 students selected through proportional random sampling. The results indicate that entrepreneurial education has a positive and significant effect on students' entrepreneurial interest. In contrast, the utilization of e-commerce does not have a significant partial effect. However, simultaneously, both variables significantly influence entrepreneurial interest, with a contribution of 29.9%, while the remaining 70.1% is influenced by other factors beyond this study. These findings highlight the importance of improving the quality of entrepreneurial curricula integrated with digital-based training to better prepare students for independent entrepreneurial ventures

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