DOI: https://doi.org/10.57178/jer.v8i2

Published: June 16, 2025

The Role of Digital Marketing and Promotion in the Business Performance of Small and Medium Enterprises (SMEs) in Developing Countries

1134-1149 Eva Mahaliani, Kurniawati, Yolanda Masnita

Analysis Of Swot Implementation As A Strategy Development Recruitment In Appointment Of Skills Training Teaching Personnel At Surabaya Merchant Marine Polytechnic

473 - 482 Tri Haryanto, Sri Rahayu, Rifda Fitrianty

Antecedent Factors of Orthodontic’s Patients Satisfaction and Its Impact on Positive Word of Mouth at Private Specialist Dental Clinic X in Tangerang Selatan

483-499 Benita Novitasari Priyanto Priyanto, Margaretha Pink Berlianto

Employee Engagement in the Emergency Department at Rumah Sakit Umum Daerah K in Jakarta: A Case Study

500-510 Nadya Kaulika Listyani, Jacob Donald Tan

The Influence Of Factors In Dental Practice: Price, Facilities, Dentist Services, Staff Services, And Word Of Mouth With Patient Satisfaction And Patient Loyalty As Mediators At YDC Dental Clinic, East Jakarta

511-525 Skolastika Stephanie Stephanie, Zoel Hutabarat

Examining the Impact of Organizational Commitment and Work-Life Balance on Nurses' Job Performance at Regional General Hospital X in Jakarta: The Mediating Role of Job Satisfaction

526-543 Caroline Novenia Djajasasana, Yohana F. Cahya Palupi Meilani

The Influence of Digital Marketing and E-WOM on Purchasing Decisions for Janji Jiwa Coffee Surabaya City

544-553 Noor Bagas Anggono, Ugy Soebiantoro

The Relationship Between Workload and Work-Life Balance on Employee Retention with Job Satisfaction as a Mediating Variable for Nurses at Hospital X in Bandung

554-561 Vanessa Destiana Sihombing Sihombing, Veli Sungono

Optimalisasi Kinerja Keuangan: Dampak Struktur Modal dan Keputusan Investasi terhadap Profitabilitas Perusahaan Manufaktur

562 - 572 Dita Ardianti, Mulyati Mulyati, Rizky Ramadhan

Conflict Resolution Strategies in Human Resource Management: A Literature Review of its Implications for Organisational Efficiency and Financial Stability

573-580 Tetty Widiyastuti, Iwan Darmawansyah, Nurlela

Human Resource Management Strategies to Reduce Burnout and Improve Well-Being: A Literature Review with the Job Demands-Resources Framework

581-589 Kania Laelawati, Dewi Pertiwi, Haris Fauzi

Impact of ICT on Export Indonesia’s Specialization Products: Gravity Model Approach

590 - 601 Akbar Pratama Kartika, Deva Diandra Ramadina, Muhammad Syahid, Haryo Bimo Budi Indrasto

Pengaruh Lingkungan Kerja, Budaya Organisasi dan Beban Kerja Terhadap Motivasi Kerja Pegawai Kantor Cabang Bank Papua Abepura

602 - 614 Yan Pieter Wainggai, Muhammad Yamin Noch, Mohamad Aldrin Akbar, Zakaria Zakaria, Sjamsiar Husen

Determinan Kesejahteraan Pegawai: Analisis Peran Disiplin Kerja dan Kinerja Pegawai

615 - 625 Ida Faridah, Nurul Hayat, Desi Rubiyanti

The Influence of Entrepreneurship Education and the Utilization of E-commerce on Interest Entrepreneurship Student Bina Karya College of Economics

626 - 636 Naskiya Hudzaifah, Zulfadly Zulfadly , Christin Natalia Sianipar

The Effect of Service Quality and Patient Satisfaction on Patient Loyalty with Patient Trust as an Intevening Variable

637-648 Briesha Aurevella Putri Satria, Margaretha Pink Berlianto

Analisis Bauran Pemasaran terhadap Loyalitas Dimediasi Oleh Tingkat Kepuasan Pelanggan Pada CV. Andalas Cellular Balikpapan

649 - 666 Hidayat Hidayat, Syamsul Ridjal, Edy Jumadi, Baharuddin Baharuddin

Implementasi Sistem Informasi Akuntansi dalam Meningkatkan Transparansi Pengelolaan Laporan Keuangan BUMDes Panggung Lestari di Desa Panggungharjo

667 - 678 Riana Ike Nuraini, Ratri Paramitalaksmi

Peran Mediasi Word of Mouth pada Pengaruh Harga dan Brand Trust terhadap Keputusan Pembelian

679 - 690 Inaya Asifa, Mulyati Mulyati, Rizky Ramadhan

Pengaruh Pengetahuan dan Keunggulan Produk Terhadap Minat Menggunakan Tabungan Wadiah di Bank Syariah Indonesia

(Studi Kasus Pada Mahasiswa FEBI UINSU Angkatan 2021)

691 - 702 Eli Ermawati Tambak, Nurlaila Nurlaila, Juliana Nasution

Faktor-Faktor yang Memengaruhi Keputusan Konsumen dalam Membeli Konten Siniar Berbayar di Aplikasi Noice

703 - 715 Aristo Lie, Zidny Ilma Hasan

Determinants of Audit in Manufacturing Companies Listed on the Indonesia Stock Exchange During 2020 - 2023

716-726 Ilham Rizky Fauzi, Muhammad Abdul Aris

The Implementation of Balanced Scorecard in Optimizing Company Performance Through Four Main Perspectives

727-735 Disvita Gladis Suwandi, Muhammad Abdul Aris

Analysis of the Implementation of Marketing Strategy Using a CRM Approach to Increase Probiotic Sales Revenue at PT. Agrikencana Perkasa

736-745 Jati Shobri Mardriatama, Kussudyarsana

Perilaku Wajib Pajak terhadap Tax Evasion dalam Kerangka Theory of Planned Behavior

746-752 Ni Nyoman Ayu Suryandari, Frischa Faradilla Arwinda Mongan

Psychological Capital as a Bridge between Role Clarity and Engagement: Empirical Insights from Village Officials in Waled

753-765 Hendriansah Ramadhani, Asep Gunawan, Hevy Febriyansyah

The Influence of Beauty Influencer Credibility, Live Streaming, and Advertisements on Make Over Purchasing Decisions on the TikTok Application in Surabaya City

766-774 Shinta Devitasari, Ugy Soebiantoro

Analysis of the Effect of Capital Structure, Profitability, and Liquidity, on the Value of Property and Real Estate Companies Listed on the Indonesia Stock Exchange (2019-2023)

775-789 Adnan Fadin Fadin, Mulyati, Rizky Ramadhan

Stylish and Sustainable: How Gen Z in Indonesia is Shaping the Future of Fashion

790-800 Annisa Paramaswary Aslam, Muh Al Fatah Arief Putra , Andi Aryani Hardiyanti, Nurul Rahmi Palangkey, Shaleh Afief A Mushawwir

The Influence of Financial Technology Usage, Lifestyle, Locus of Control, and Parental Income on the Financial Behavior of Students

801-811 Ayu Fitalina Agustina, Lintang Kurniawan

Auditor Dysfunctional Behavior, Impact of Auditor Competence, Time Budget Pressure and Obedience Pressure

812-821 Niken Dwi Listiarini, Ceacilia Srimindarti

Influence Perception Support Organization and Workload Through Organizational Climate To Work Life Balance in Unit The work of the Food and Drug Monitoring Agency in Manado (BBPOM in Manado)

822 - 832 Agung Kurniawan ; Stanny Rawung ; Obed Bida

The Influence of Social Media Influencers and Augmented Reality Virtual Try-On on Purchase Intention

833-843 Ery Adelia Puspita Sari, Ajeng Aquinia

The Role of Satisfaction Customer To Brand Loyalty on Tokopedia

844 - 854 Yeane Koyongian, Frandy Walean

Apakah Foreign Direct Investment dan Pertumbuhan Ekonomi Menyebabkan Emisi Karbon Di Indonesia?

859 - 866 Andrian Whilla Saputra, Maulidiyah Indira Hasmarini

Influence Curent Asset Saving Account (Casa) and Fee- Based Incme ( Fbi ) Against Return On Assets (ROA) at PT. Bank Central Asia, Tbk 2015-2023 period

867 - 872 Pia Eka Sarfika, Gregorius Anggana Lisiantara

Pengaruh Pengalaman Pasien Terhadap Keinginan Berpartisipasi Pada Layanan Pasca Perawatan Rumah Sakit

873 - 885 Eko Budi Priyanto, Neni Nuraeni, Siti Khoirun Nisa, Totok Sugiharto

The Influence of Digital Leadership, Technology Use, and Culture on Employee Performance

886 - 894 Ardiansyah Hadi Wijaya , Setyowati Subroto , Mei Rani Amalia

Analysis of Promotion, price, and Service Quality on Customer Satisfaction at PT. Amanu

895-904 Satria Ramdhan Firmansyah, Sri Murwanti

The Influence of Product Image, Product Quality, and Promotion on Repurchase Intention: The of Brand Image as an Intervening Variable on Cimory Yogurt Products

905-917 Alfarizqi Faliq Munir, Kussudyarsana

Improving Brand Loyalty Through Celebrity Influencer’s Credibility, Attractiveness, Online Customer Reviews and Brand Satisfaction as Mediating

918-928 Oktavia Diyah Anggitasari, Rini Kuswati

Application of Project-Base Learning in Entrepreneurship Education in Indonesia

929-935 Semuel Pajala, Rusdiaman Rauf, Muh. Fuad Randy

The Influence of Artificial Intelligence and Brand Experience on Brand Equity in the Social Security Program for Workers

936-948 Rita Mariana, Kurniawati, Yolanda Masnita

Building Loyalty through Trust: The Role of Sharia Compliance, Satisfaction, and Service Quality at Muhammadiyah Amanah Sumpiuh Hospital

949-971 Crodia Hernandes, Sulis Riptiono

The Influence of Brand Ambassadors and Brand Awareness on Interest in Buying Azarine Sunscreen Products in Surabaya

972-981 Gilang Permana, Supriyono, Nanik Hariyana

Pengaruh Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Pada Konsumen Shoope Food Dengan Minat Beli Sebagai Variabel Intervening

982 - 991 Brampubu Elok Panji Mahendra, Edy Purwo Saputro

Analisis Tingkat Penggunaan Rekening Bank Syariah Dalam Investasi Saham Syariah Pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UINSU

992 - 1006 Soraya Alyya Syam Batubara, Rahmi Syahriza, Rahmat Daim Harahap

Determinasi Rasio Ketersediaan Beras di Indonesia dalam Perspektif Ketahanan Pangan Nasional

1007 - 1016 Abid Ramadhan, Sitti Retno Faridatussalam

Analisis Peran Kompensasi Finansial dan Non Finansial dalam Meningkatkan Loyalitas Karyawan CV La Paris

1017 - 1026 Nurul Eka Fadila, Mulyati Mulyati, Sumarni Sumarni

Implementation of Interactive Multimedia Edpuzzle in Economics Learning at MAN 1 Majene Regency

1027 - 1036 Nurfathiha Ashari , Romansyah Sahabuddin , Najamuddin Najamuddin

Pengaruh Harga dan Citra Merek terhadap Keputusan Pembelian Smartphone Vivo

(Studi Kasus pada Konsumen Milenial di Roxi Cell, Kabupaten Dompu)

1037 - 1047 Suhada Suhada, Mulyati Mulyati, Sumarni Sumarni

The Effect of Service Quality and Brand Trust on Customer Satisfaction at PO Manggala

1048-1056 Gerry Hutama Orlando, Ugy Soebiantoro

Analysis of MSME Taxpayer Compliance with Tax Regulations in Indonesia

1057 - 1063 Mus Aidah, Saiful Saiful, Mohammad Andika, Moh. Risaldi, Agus Romadhona

Performance Analysis of Government Regional Revenue and Expenditure Budget (APBD) Management

1064 - 1071 Ulydhatul Ismiyana, Ramadha Yanti Parinduri, Andi Urfia Awaliah, Akhmad Riduan, Afrizal Afrizal

The Influence of Sharia Marketing on Investment Decisions in the Sharia Capital Market

1072 - 1079 Imron Natsir, Hajar Mukaromah, Hasirah Hasirah, Rosalia Irawaty, Andi Irwin

The Impact of Fintech Peer-to-Peer Lending Investments on Public Financial Inclusion

1080 - 1088 Alfiana Alfiana, Listiana Sri Mulatsih, Dian Widyantini, Farah Juniati Meutianingrum, Afrizal Afrizal

Determinant of audit quality: a literature review

1089 Intan Nurbaiti Fawziah, Dian Indah Hayati, Siti Rahmi Hidayatullah

Analysis of the Application of the Hedonic Price Method in Setting House Rental Prices in the Coastal Area of Padang City

1098-1106 Aulia Putri, Tri Kurniawati

Uji Hipotesis Hukum Okun dan Kurva Philips di Indonesia (Pendekatan Partial Adjustment Model)

1107 - 1118 Muammil Sun’an Sun’an, Amran Husen, Yetty Yetty

The Effect of Work Stress on Turnover Intention Mediated by Employee Engagement and Job Satisfaction

1119-1133 Susie Handayani, Dita Oki Berliyanti, Medina Nilasari

The Influence of Environmental Accounting, Environmental Performance, and CSR on the Financial Performance of Manufacturing Companies Listed on the Indonesia Stock Exchange from 2019-2022

1134 - 1145 Dhea Fitri Anthoni, Efni Cerya