Main Article Content
Abstract
This research gap is the relationship between trust and behavioral intention. Trust will be an element of novelty in this study that affects behavioral intention. This research is based on the Theory of Reasoned Action, which explains attitudes, which are influenced by subjective norms and determine behavior. This research aims to assess the effect of the relationship between hypotheses in the modern market industry, especially minimarkets. It used the structural equation modeling (SEM) method to distribute samples from a total of 245 respondents in the questionnaire. The testing was done using the IBM SPSS 25 program and SEM-AMOS 24 software. The results of this study indicate the rejection of one hypothesis that connects the influence of Smart Shopper Self Perception on behavioral intention in customers in the modern market industry, namely minimarkets.
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References
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- Amoakoh, E. O., Chipunza, C., & Iwuchukwu, E. I. (2019). A theoretical analysis on the impact of relationship marketing practices on customer retention: A case of transformed small grocery retail shops in Mangaung Municipality area in South Africa.
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- Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287–308.
- Fam, K. S., Richard, J. S., McNeill, L. S., Waller, D. S., & Zhang, H. (2021). Sales promotion: the role of equity sensitivity. Asia Pacific Journal of Marketing and Logistics.
- Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research.
- Han, H., Yu, J., Chua, B. L., Lee, S., & Kim, W. (2019). Impact of core-product and service-encounter quality, attitude, image, trust and love on repurchase: Full-service vs low-cost carriers in South Korea. International Journal of Contemporary Hospitality Management.
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- Sinha, S. K., & Verma, P. (2020). Impact of sales Promotion’s benefits on perceived value: does product category moderate the results? J. Retailing Consum.
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References
Akhgari, M., Bruning, E. R., Finlay, J., & Bruning, N. S. (2018). Image, performance, attitudes, trust, and loyalty in financial services. International Journal of Bank Marketing.
Amoakoh, E. O., Chipunza, C., & Iwuchukwu, E. I. (2019). A theoretical analysis on the impact of relationship marketing practices on customer retention: A case of transformed small grocery retail shops in Mangaung Municipality area in South Africa.
Balaji, K., & Maheswari, R. (2021). Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention. SAGE Open, 11(1). https://doi.org/10.1177/2158244021994824
Barqiah, S., & Marsasi, E. G. (2022). The Influence of Utilitarian Motivation, Ideal Self-Concept, and Perception of Consumers on Intention to Use Islamic Banking Products. 18(2), 100–112. https://doi.org/10.33830/jom.v18i2.3628.2022
Chen, H. S., Liang, C. H., Liao, S. Y., & Kuo, H. Y. (2020). Consumer attitudes and purchase intentions toward food delivery platform services. Sustainability (Switzerland), 12(23), 1–18. https://doi.org/10.3390/su122310177
Creswell, W. J., & Creswell, J. D. &. (2018). Research Design: Qualitative, Quantitative adn Mixed Methods Approaches. In Journal of Chemical Information and Modeling (8th ed., Vol. 53, Issue 9). Business Research Methods.
Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287–308.
Fam, K. S., Richard, J. S., McNeill, L. S., Waller, D. S., & Zhang, H. (2021). Sales promotion: the role of equity sensitivity. Asia Pacific Journal of Marketing and Logistics.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research.
Han, H., Yu, J., Chua, B. L., Lee, S., & Kim, W. (2019). Impact of core-product and service-encounter quality, attitude, image, trust and love on repurchase: Full-service vs low-cost carriers in South Korea. International Journal of Contemporary Hospitality Management.
Huang, Q., Davison, R. M., & Gu, J. (2011). The impact of trust, guanxi orientation and face on the intention of Chinese employees and managers to engage in peer-to-peer tacit and explicit knowledge sharing. Information Systems Journal, 21(6), 557–577. https://doi.org/10.1111/j.1365-2575.2010.00361.x
Hwang, J., Lee, J. S., &, & Kim, H. (2019). Perceived innovativeness of drone food delivery services and its impacts on attitude and behavioral intentions: The moderating role of gender and age. International Journal of Hospitality Management, 81, 94–103.
Jadil, Y., Rana, N. P., & Dwivedi, Y. K. (2022). Understanding the drivers of online trust and intention to buy on a website: An emerging market perspective. International Journal of Information Management Data Insights, 2(1).
Jee, T. W. (2021). Journal of Retailing and Consumer Services The perception of discount sales promotions – A utilitarian and hedonic perspective. Journal of Retailing and Consumer Services, 63(February), 102745. https://doi.org/10.1016/j.jretconser.2021.102745
Jumani, Z. A., &, & Sukhabot, S. (2019). Behavioral intentions of different religions: Purchasing halal logo products at convenience stores in Hatyai. Journal of Islamic Marketing.
Kotler, P., Armstrong, G., &, & Opresnik, M. O. (2017). Principles of marketing (17e Global). Pearson Education Limited.
Kwateng, K. O., Atiemo, K. A. O., & Appiah, C. (2019). Acceptance and use of mobile banking: an application of UTAUT2. Journal of Enterprise Information Management, 32(1), 118–151.
Moon, M. A., Khalid, M. J., Awan, H. M., Attiq, S., Rasool, H., & Kiran, M. (2017). Consumer’s perceptions of website’s utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach. Spanish Journal of Marketing-ESIC, 21(2), 73–88.
Muhammad Qaddafi Khan Wali; Alam, A. (2022). Muhammad Qaddafi Khan Wali; Alam, Arif. Journal of Behavioural Sciences; Lahore, 32(1), 98.
Neumann, H. L., Martinez, L. M., & Martinez, L. F. (2020). Sustainability efforts in the fast fashion industry: consumer perception, trust and purchase intention. Sustainability Accounting, Management and Policy Journal.
Nikolopoulou, K., Gialamas, V., & Lavidas, K. (2021). Habit, hedonic motivation, performance expectancy and technological pedagogical knowledge affect teachers’ intention to use mobile internet. Computers and Education Open, 2.
Novela, S., Sihombing, Y. O., Caroline, E., & Octavia, R. (2020). The effects of hedonic and utilitarian motivation toward online purchase intention with attitude as intervening variable. International Conference on Information Management and Technology (ICIMTech), 75–80.
Ozdemir, E., & Sonmezay, M. (2020). The Effect of The E-Commerce Companies’ Benevolence, Integrity and Competence Characteristics on Consumers’ Perceived Trust, Purchase Intention and Attitudinal Loyalty. Business and Economics Research Journal, 11(3), 807–821.
Pahlevi, R. (2021). Indomaret, Ritel dengan Nilai Konsumen Tertinggi di Indonesia pada 2021. 10-11-21. https://databoks.katadata.co.id/datapublish/2021/11/10/indomaret-ritel-dengan-nilai-konsumen-tertinggi-di-indonesia-pada-2021.
Putra, A. H. P. K., Ridha, A., & As' ad, A. (2018). Celebrity Endorser Pada Jejaring Sosialinstagram Untuk Menarik Minat Pembelian Calon Konsumen. Jurnal Economic Resource, 1(1), 86-89.
Sinha, S. K., & Verma, P. (2020). Impact of sales Promotion’s benefits on perceived value: does product category moderate the results? J. Retailing Consum.
Suhartanto, D. (2019). Predicting behavioural intention toward Islamic bank: a multi-group analysis approach. Journal of Islamic Marketing.
Suprianto. (2022). bisnis modern trade-independentetaptumbuhd-tengahpandemi.
Teng, L., Xie, C., Liu, T., Wang, F., & Foti, L. (2021). The effects of uppercase vs. lowercase letters on consumers’ perceptions and brand attitudes. Journal of Business Research, 136, 164–175.
Tumonggor, K. K., & Sudjiman, P. E. (2022). PENGARUH PROMOSI TERHADAP MINAT BELI KONSUMEN DI ALFAMART BRAGA JALAN BRAGA NO 66 KOTA BANDUNG. Jurnal Ekonomi Dan Bisnis, 77–95.
Zikmund, B., & Griffin, C. (2009). Business Research Methods (8th editio). Soth Western College.