Article Sidebar

The Influence of Transformational Leadership Style and Work Discipline on Job Performance among Maros District Education Office Employees SettingsThe Influence of Competence, Motivation, Loyalty, and Work Discipline on the Productivity of North Kalimantan Regional Police SettingsThe Effect of CSR, Intellectual Capital and GCG on Company Value with Financial Performance as a Moderating Variable in Food & Beverage Industry Companies Listed on the Indonesia Stock Exchange (IDX) SettingsAnalysis of Leading Sector Development in the Mamminasata Region, South Sulawesi SettingsThe Effect of Liquidity and Leverage on Firm Value Through Profitability at PT. Indofood Sukses Makmur Tbk SettingsThe Impact of Human Resources on the Rectorate of Universitas Hasanuddin Financial Performance SettingsThe Influence of Education Level, Job Satisfaction, and Compensation on the Performance of State Civil Apparatuses at the Mambi District Office SettingsThe Effect of Financial Literacy and Online Shopping on Student Consumptive Behavior SettingsThe Effect of Financial Literacy on Interest in Using Fintech Payments on the Shopee Application SettingsThe Effect of Attitude and Trust on Behavioral Intention In The Modern Market Industry SettingsThe Influence of Tenure of Service Rewards, Job Satisfaction, and Work Environment on the Performance of Regional Inspectorate Employees in Kolaka Regency, Southeast Sulawesi Province SettingsThe Effect of Promotion, Work Experience, and Motivation on Employee Performance at the Regional Revenue Agency, Kolaka Regency, Southeast Sulawesi Province SettingsThe Effect of Motivation and Work Environment on Employee Performance at PT. Pratomo Putra Teknik, City of Palopo SettingsThe Relationship between Work Motivation and Workload on Employee Job Satisfaction at PT. Pratomo Putra Teknik Palopo SettingsThe Influence of Communication Teamwork and Work Discipline on Employee Performance at PT. Pratomo Putra Teknik Palopo SettingsThe Influence of Job Satisfaction and Organizational Culture on Employee Performance at the Regional Drinking Water Company (PDAM) in Luwu Regency SettingsBehavior of Political Elite Taxpayers and Political Connections to Tax Obligations during the COVID-9 Pandemic SettingsThe Effect of Information Technology Perceptions and Complaint Handling on Customer Interests in Using BMM Mobile at PT. Bank Maluku Malut KC Ternate SettingsThe Influence of Compensation and Competence on Employee Performance at the Maritime Affairs and Fisheries Office of Takalar Regency SettingsThe Influence of Location and Price on Shopping Decisions at Practical Gelael Makassar
Download
PDF
Statistic
Read Counter : 388 Download : 339

Main Article Content

Abstract

The important factors considered in choosing the location of each supermarket are different. For a supermarket or mini market, the most important factor is being close to consumers. To achieve the goals of a good marketing company, it is necessary to have the right marketing strategy, including pricing by paying attention to changes in consumer behaviour. This study aims to determine the effect of location and price on shopping decisions at Gelael Practical Makassar. This study uses quantitative analytical research methods. The results of this study found that location and price had a significant effect on shopping decisions; Price has a significant effect partially on shopping decisions. Price is the main variable that influences consumer evaluation of the product to be purchased; Meanwhile, the results of multiple linear regression analysis show that consumer decisions are more influenced by price than location, in shopping decisions at Gelael Practical Makassar. It is recommended that the company can pay attention to other factors that exist to further improve the shopping decision.

Keywords

Location Price Shopping Decision

Article Details

References

  1. Alma, B. (2018) Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
  2. Arikunto, S. (2002) Proses Penelitian Suatu Pendekatan Praktek. Edisi Revi. Jakarta: PT Rineka Cipta.
  3. Ghozali, I. (2006) Aplikasi Analisis Multivariate dengan Program SPSS. 4th edn. Semarang: Badan Penerbit Universitas Diponegoro.
  4. Ghozali, I. (2009) Ekonometrika: Teori, Konsep dan Aplikasi dengan SPSS 17. Semarang: Badaan Penerbit Universitas Diponegoro.
  5. Husen, A., Sumowo, S. and Rozi, A.F. (2018) ‘Pengaruh Lokasi, Citra Merek dan Word of Mouth Terhadap keputusan Pembelian Konsumen Mie Ayam Solo Angsal Jember’, Jurnal Manajemen Dan Bisnis Indonesia, 4(2), pp. 127–143.
  6. Kotler and Keller (2007) ‘Manajemen Pemasaran’, in PT. Indeks. 12 Edisi 1. Jakarta, Indonesia.
  7. Kotler, P. and Keller, K.L. (2009) Manajemen Pemasaran. Jilid 1. Jakarta: Erlangga.
  8. Ma’ruf, A. (2017) Pengaruh Lokasi Dan Harga Terhadap Minat Beli Konsumen (Studi Kasus di Toko Kripik Sawangan No 1 Purwokerto). Institut Agama Islam Negeri (IAIN) Purwokerto.
  9. Morrisan, M.A. (2012) Metode Penelitian Survei. Jakarta: Kencana.
  10. Sofa (2008) Teori Lokasi dan August Losch. Yogyakarta: Pusat Penelitian Kependudukan UGM.
  11. Sugiyono (2013) Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
  12. Swastha, B. (2005) Menejemen Pemasaran Modern. Yogyakarta: Liberty.
  13. Swastha, B. and Handoko, T.H. (2000) Manajemen Pemasaran: Analisa Perilaku Konsumen. Yogyakarta: BPFE.
  14. Tjiptono, F. (2009) Strategi Pemasaran. 2nd, 7th edn. Yogyakarta: Andi Offset.
  15. Yanti, V.A., Ong, D. and Sofyanty, D. (2021) ‘Analysis of the Effect of Location on Consumer Behavior Shopping (Case study: At Grandlucky Superstore Jakarta)’, Advances in Social Sciences Research Journal, 8(8).
  16. Zuliani, S. (2005) Pengaruh Lokasi Dan Harga Terhadap Keputusan Berbelanja Di Mini Market Sarinah Swalayan Ngalian Semarang. Universitas Negeri Semarang.