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Abstract

In recent years, there has been a growing awareness of the importance of adopting environmentally sustainable infrastructure. The shift towards a circular economy and the increased use of digital payment methods (e-payment) have emerged as key drivers of sustainable consumer behavior. This study examines the impact of con-sumer behavior changes through the adoption of e-payment systems within the framework of green economy practices. The research was conducted in Makassar, involving a sample of 150 respondents, and analyzed using Structural Equation Modeling (SEM). The results indicate a significant relationship between consumer behavior changes and the increased use of e-payment, which in turn supports the implementation of green economy practices. The findings highlight that e-payment adoption contributes to reduced carbon emissions and the use of non-renewable resources, promoting a more sustainable and efficient economy.

Keywords

Consumer Behavior E-Paymnet Green Economy Sustainability

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Ar, D. P., Lutfi, A., Akbar, M., Layli, N., & Salam, K. N. (2024). Changes in Consumer Behavior Through E-Payment in the Implementation of Green Economy. Paradoks : Jurnal Ilmu Ekonomi, 8(1), 17–32. https://doi.org/10.57178/paradoks.v8i1.1017
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