Main Article Content
Abstract
Niat untuk berkunjung kembali adalah salah satu indikator penting keberhasilan suatu destinasi wisata. Keputusan wisatawan untuk kembali dipengaruhi oleh berbagai faktor yang berkaitan dengan pengalaman mereka selama kunjungan pertama, Oleh karena itu penting memahami faktor-faktor yang mempengaruhi niat berkunjung kembali agar dapat membantu pengelola destinasi wisata dalam merancang strategi yang lebih efektif untuk meningkatkan daya tarik destinasi mereka melalui sebuah penelitian kualitatif dengan metode tinjauan literature sistematis. Adapun literature yang digunakan berbasis data SCOPUS dan data jurnal nasional akreditasi SINTA dengan rentang waktu terbit dari tahun 2018 hingga tahun 2024. Pengumpulan data dilakukan dengan menyaring judul dan abstrak, kemudian selanjutnya dilakukan analisis sesuai dengan tema penelitian. Hasil penelitian menunjukkan bahwa terdapat literature yang dianalisis dari Tahun 2018 hingga Tahun 2024 berfokus pada Niat Berkunjung Kembali Wisatawan dan faktor-faktor yang mempengaruhinya yaitu Citra destinasi dan kepuasan pengunjung, serta penerapan kearifan lokal Tri Kaya Parisudha (berpikir yang baik, berkata yang baik, bersikap yang baik). Faktor dominan yang mempengaruhi Niat berkunjung kembali pada penelitian ini yaitu kepuasan. Faktor nilai kearifan lokal ternyata memiliki kontribusi positif terhadap niat berkunjung kembali. Temuan ini sekaligus menunjukkan kebaruan penelitian yang menyatakan bahwa penerapan kearifan lokal Masyarakat turut memegang peranan penting dalam meningkatkan niat berkunjung kembali wisatawan ke suatu destinasi, dan diharapkan temuan penelitian ini berkontribusi pada dunia akademisi dengan menggambarkan arah penelitian di masa mendatang.
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References
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References
Abbasi, G. A. (2021). Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB). Spanish Journal of Marketing - ESIC, 25(2), 282–311. https://doi.org/10.1108/SJME-12-2019-0109
Al-Dweik, M. R. (2020). Influence of event image and destination image on visitor satisfaction and intentions to revisit. African Journal of Hospitality, Tourism and Leisure, 9(4), 418–433. https://doi.org/10.46222/ajhtl.19770720-28
Amrita, N. D. A. (2022). Attitude based on Tri Kaya Parisudha in increasing intention to reuse e-money. International Journal of Data and Network Science, 6(4), 1115–1124. https://doi.org/10.5267/j.ijdns.2022.7.008
Andiani, N. D. (2020). The Role of Hindu Values “Tri Kaya Parisudha” in Increasing Tourist Loyalty to Pedawa Tourism Village, North Bali. Jurnal Kajian Bali, 10(2), 603–624. https://doi.org/10.24843/JKB.2020.v10.i02.p12
Andiani, N. D., Antara, I. M., Ardika, W., & Sunarta, I. N. (2020). Peran Nilai Hindu Tri Kaya Parisudha dalam Peningkatan Loyalitas Wisatawan terhadap Desa Wisata Pedawa, Bali Utara. In Jurnal Kajian Bali.
Chan, A. (2021). An integrative model of cognitive image and city brand equity. Geojournal of Tourism and Geosites, 35(2), 364–371. https://doi.org/10.30892/gtg.35214-660
Chan, W. C. (2022). Controllable drivers that influence tourists’ satisfaction and revisit intention to Semenggoh Nature Reserve: the moderating impact of destination image. Journal of Ecotourism, 21(2), 147–165. https://doi.org/10.1080/14724049.2021.1925288
Chienwattanasook, K. (2019). Factors affecting art museum visitors’ behavior: A study on key factors maximizing satisfaction, post-purchase intentions and commitment of visitors of art museums in Thailand. International Journal of Innovation, Creativity and Change, 6(2), 303–334. https://api.elsevier.com/content/abstract/scopus_id/85073103138
Constantin, C. P. (2022). Examining the Relationships between Visitors Profile, Satisfaction and Revisit Intentions: Evidence from Romanian Ecotourism Destinations. Land, 11(2). https://doi.org/10.3390/land11020186
Cortes-Navas, S. L. (2018). Evolution of the Servicescape concept: Systematic review of literature 1995-2017. Espacios, 39(4). https://api.elsevier.com/content/abstract/scopus_id/85041632771
Ćulić, M. (2021). Rookie tourism destinations—the effects of attractiveness factors on destination image and revisit intention with the satisfaction mediation effect. Sustainability (Switzerland), 13(11). https://doi.org/10.3390/su13115780
Elahi, A. (2020). Antecedents and consequences of tourists’ satisfaction in sport event: Mediating role of destination image. Journal of Convention and Event Tourism, 21(2), 123–154. https://doi.org/10.1080/15470148.2020.1731726
Hasan, M. K. (2023). Tourists’ Behavioural Intention in Coastal Tourism Settings: Examining the Mediating Role of Attitude to Behaviour. Tourism Planning and Development, 20(6), 955–972. https://doi.org/10.1080/21568316.2021.2001035
He, X. (2018). Destination perceptions, relationship quality, and tourist environmentally responsible behavior. Tourism Management Perspectives, 28, 93–104. https://doi.org/10.1016/j.tmp.2018.08.001
He, X. (2020). Relationship among travel motivation, satisfaction and revisit intention of skiers: A case study on the tourists of urumqi silk road ski resort. Administrative Sciences, 10(3). https://doi.org/10.3390/admsci10030056
Kemenparekraf. (2021). 7 Desa Wisata yang Mengusung Konsep Sustainable Tourism. Kemenparekraf. https://www.kemenparekraf.go.id/ragam-pariwisata/7-Desa-Wisata-yang-Mengusung-Konsep-Sustainable-Tourism
Khoo, K. L. (2022). A study of service quality, corporate image, customer satisfaction, revisit intention and word-of-mouth: evidence from the KTV industry. PSU Research Review, 6(2), 105–119. https://doi.org/10.1108/PRR-08-2019-0029
Marques, C. (2021). Image, satisfaction, destination and product post-visit behaviours: How do they relate in emerging destinations? Tourism Management, 85. https://doi.org/10.1016/j.tourman.2021.104293
Ngurah Harmini, AA; Ari Pemayun, I. R. S. N. (2021). Buku Ajar Pariwisata Alternatif. EUREKA MEDIA AKSARA.
Nguyen-Viet, B. (2021). Factors Affecting Satisfaction and Revisit-intention of Pilgrimage Tourists: Bà Chúa Xứ Shrine in Vietnam. International Journal of Religious Tourism and Pilgrimage, 9(4), 101–112. https://api.elsevier.com/content/abstract/scopus_id/85118395712
Nguyen, V. H. (2021). Travel Intention to Visit Tourism Destinations: A Perspective of Generation Z in Vietnam. Journal of Asian Finance, Economics and Business, 8(2), 1043–1053. https://doi.org/10.13106/jafeb.2021.vol8.no2.1043
Pahrudin, P. (2021). A modified theory of planned behavioral: A case of tourist intention to visit a destination post pandemic Covid-19 in Indonesia. Heliyon, 7(10). https://doi.org/10.1016/j.heliyon.2021.e08230