Article Sidebar

Download
PDF
Statistic
Read Counter : 264 Download : 163

Main Article Content

Abstract

In Society 5.0, businesses face challenges in building sustainable customer relationships through digital-based marketing strategies. This research identifies the use of social media and digital platforms as having an important role in increasing customer loyalty as stated by (Nanda Annisa et al., 2020; Setiawan & Nurtjahjani, 2021). Researchers intend to explore effective digital marketing methods as well as factors that influence customer loyalty in the digital era. The method used is a literature review, collecting and analyzing various academic sources including recent journals and articles on digital marketing, online reputation, and customer loyalty. Digital technology provides opportunities for companies to offer more personalized experiences to customers (Sudirjo et al., 2023), while highlighting the importance of online reputation management in building trust(Asnita et al., 2024). Research shows that using digital marketing strategies can create close, sustainable customer relationships. Companies in Indonesia can drive customer loyalty and growth by providing relevant content, personalized interactions, and managing their reputation. This study provides practical recommendations for adapting to Society 5.0.

Keywords

digital marketing society 5.0 customer relationship

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite
Fathoni , M. ., Rusvitawati , D. ., Kasyfi , M. F. ., & Pamuja , I. A. . (2025). Strategi Pemasaran Berbasis Digital: Membangun Hubungan Pelanggan yang Berkelanjutan pada Society 5.0. Paradoks : Jurnal Ilmu Ekonomi, 8(1), 645–652. https://doi.org/10.57178/paradoks.v8i1.1207
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Asnita, R., Artis, A., Tessa, N., Azzura, I. P., Saragih, M. F., Zikri, F., & Qanita, A. (2024). Strategi manajemen public relations dalam membangun reputasi korporat di industri penerbangan Indonesia. Bundling: Jurnal Manajemen Dan Bisnis, 1(1), 24–35. https://jurnal.cahayapublikasi.com/index.php/bundling/article/view/16
  2. Efendi, R. N. F. (2024). Dampak Strategi Pemasaran E-Commerce Terhadap Loyalitas Konsumen. Prosiding Seminar Nasional Hukum, Bisnis, Sains Dan Teknologi, 4(1). https://ojs.udb.ac.id/index.php/HUBISINTEK/article/view/3615
  3. Firdaus, R. S. (2024). Pengaruh Strategi Pemasaran Digital dan Reputasi Online Terhadap Loyalitas Pelanggan (Studi Kasus Super Indo Sukabumi). Jurnal Multidisiplin West Science, 3(07), 944–951. https://doi.org/10.58812/jmws.v3i07.1302
  4. Hasibuan, J. (2020). Society 5.0. Https://Issuu.Com/Perencanaandanpelapo5683/Docs/Warta_2020_-_semester_1_09_september_2020_final/s/11165137.
  5. Kotler, P. K. K. L. (2016). Manajemen Pemasaran (15th ed.). PT. Indeks.
  6. Kurniasih, A., & Yuliaty, F. (2022). PEMASARAN DIGITAL DAN CITRA MEREK MENINGKATKAN LOYALITAS PELANGGAN MELALUI KEPUASAN PADA PELANGGAN PRODUK FASHION. Jurnal Inspirasi Ilmu Manajemen, 1(1), 1. https://doi.org/10.32897/jiim.2022.1.1.1640
  7. Nanda Annisa, Bambang Dwi Hartono, & Syarun, M. (2020). Analisis Strategi Pemasaran dan Diferensiasi Produk Melalui Instagram Dalam Menciptakan Loyalitas Konsumen di Kedai Kopi Darling Habit. Jurnal Manajemen Bisnis Dan Publik, 1(1), 20–31. https://doi.org/10.22236/jmbp.v1i1.5706
  8. Priyadi, Z. A., Dewi, I. R., & Wulandari, O. A. D. (2023). Transformasi Digital dan Pemberdayaan Masyarakat Menuju Ekonomi Kreatif Berkelanjutan Di Era Society 5.0. Ekraf: Jurnal Ekonomi Kreatif Dan Inovatif Indonesia, 1(2), 84–90. https://doi.org/10.59965/ekraf.v1i2.50
  9. Ramadhan, I., Lubis, M. R., & Ulya, N. (2024). Strategi Pemasaran Destinasi Pariwisata Berkelanjutan di Era Digital: Studi Kasus Danau Toba. Journal of Accounting Law Communication and Technology, 2(1), 839–844. https://doi.org/10.57235/jalakotek.v2i1.4912
  10. Royle, J., & Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management, 34(2), 65–73. https://doi.org/10.1016/j.ijinfomgt.2013.11.008
  11. Setiawan, D., & Nurtjahjani, F. (2021). PENGARUH DIGITAL MARKETING (PEMASARAN DIGITAL) DAN BRAND IMAGE (CITRA MEREK) TERHADAP LOYALITAS PELANGGAN DI AWESAM STORE KOTA MALANG. Jurnal Aplikasi Bisnis, 7(2), 113–116. https://jurnal.polinema.ac.id/index.php/jab/article/view/1927
  12. Sudirjo, F., Purwati, T., Widyastuti, W., Budiman, Y. U., & Manuhutu, M. (2023). Analisis Dampak Strategi Pemasaran Digital dalam Meningkatkan Loyalitas Pelanggan: Perspektif Industri E-commerce. Jurnal Pendidikan Tambusai, 7(2), 7524–7532. https://doi.org/10.31004/jptam.v7i2.7422
  13. Sugiono, S. (2020). ONLINE REPUTATION CONCEPTUALIZATION. Diakom : Jurnal Media Dan Komunikasi, 3(1), 65–76. https://doi.org/10.17933/diakom.v3i1.74
  14. Tegar Pramudita, D., Felix Gunawan, N., Cahya Ningsih, M., & Adilah, R. (2022). DETERMINASI KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN: HARGA DAN KUALITAS PRODUK (LITERATURE REVIEW MANAJEMEN PEMASARAN). JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL, 3(1), 424–436. https://doi.org/10.38035/jmpis.v3i1.887