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Abstract
This study examines the feasibility of establishing a new Bank Syariah Indonesia (BSI) outlet in the Lawe Alas District, Southeast Aceh, employing a qualitative case study approach that incorporates interviews and observations. Although the economic potential in the agriculture, small trade, and service sectors is considerable, the level of Islamic financial literacy among the community remains low. Financial transactions are predominantly cash-based, and limitations in digital infrastructure pose significant obstacles. The research findings indicate that while demand for Islamic financial services is increasing, the transaction rate has only reached 40% of the population, requiring careful consideration before expansion. This study recommends opening a new outlet, accompanied by efforts to enhance digital literacy, strengthen BSI Link services, and optimize network infrastructure to accelerate Islamic financial inclusion in the region.
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References
- Abdulloh, M. (2023). Digital transformation of Bank Syariah Indonesia services and its impact on financial inclusion. Invest Journal of Sharia & Economic Law, 3(2), 224–235. https://doi.org/10.21154/invest.v3i2.6977
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- Rahma, R. Y., & Zulaikha, S. (2022). Pengaruh penggunaan M-payment, literasi keuangan syariah, locus of control terhadap perilaku keuangan. Jurnal Ekonomi Syariah Teori dan Terapan, 9(5), 747–759. https://doi.org/10.20473/vol9iss20225pp747-759
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- Sugiyanto, Yunani, A., Dewi, L. S., & S.P, M. A. A. (2023). Pemilihan lokasi terbaik untuk pembukaan kantor cabang: Studi kasus pada Bank X. Optimal: Jurnal Ekonomi dan Manajemen, 15(1), 99–109. https://publikasi.mercubuana.ac.id/index.php/oe/article/view/15854
- Tambunan, E. C., Enuh, K., Ubaidullah, U., & Tamba, M. (2022). Capital access for micro small medium enterprises. Jurnal Ekonomi dan Perbankan Syariah, 10(2), 148–158. https://doi.org/10.46899/jeps.v10i2.375
- Tanjung, A. F., & Syahriza, R. (2024). Marketing strategies of Sharia peer-to-peer lending fintech in enhancing Sharia financial inclusion: A case study of PT. Dana Syariah Indonesia. International Journal of…, 5(3), 1439–1448.
References
Abdulloh, M. (2023). Digital transformation of Bank Syariah Indonesia services and its impact on financial inclusion. Invest Journal of Sharia & Economic Law, 3(2), 224–235. https://doi.org/10.21154/invest.v3i2.6977
Anisak, S. B. (2024). Peran dan tantangan Bank Syariah Indonesia dalam meningkatkan inklusi keuangan melalui produk mikro syariah, 07(02).
Anisyah, E. N., Pinem, D., & Hidayati, S. (2021). Pengaruh literasi keuangan, inklusi keuangan dan financial technology terhadap perilaku keuangan pelaku UMKM di Kecamatan Sekupang. Management and Business Review, 5(2), 310–324. https://doi.org/10.21067/mbr.v5i2.6083
Azhar, K., Syahnan, M., & Harahap, A. M. (2025). Transition of Acehnese legal culture to the implementation of Sharia financial qanun with Islamic law analysis, 12(1), 109–122.
Badan Pusat Statistik Kabupaten Aceh Tenggara. (2022). Aceh Tenggara dalam angka 2022. https://acehtenggarakab.bps.go.id/publication/2022/09/26/c1c4fef3feb33d3c5899bbf9/kabupaten-aceh-tenggara-dalam-angka-2022.html
Bate’e, A. T., Septiani, D. L., Pradana, G., Krisanti, S. R., & Widodasih, R. W. K. (2024). Analisis studi kelayakan bisnis pada UMKM ditinjau dari aspek pasar dan pemasaran (Studi kasus Sop Ayam Pak Mim Klaten di Cikarang Selatan). Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 9(1), 221–235.
Farhan, M., Kusumawardani, M., Soediro, A., & Patmawati, P. (2023). Peningkatan pemahaman lembaga keuangan mikro syariah pada pengurus masjid dan anggota Ikadi Kota Palembang. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 7(1), 396. https://doi.org/10.31764/jpmb.v7i1.13639
Febriyani, D., & Mursidah, I. (2021). Ekonomi dan perbankan syariah di tengah era digital. Muamalatuna, 12(2), 1–14. https://doi.org/10.37035/mua.v12i2.3969
Hakimi, F. (2024). Pre- and post-merger efficiency of Islamic state-owned bank: A case study of Bank Syariah Indonesia, 10(1), 471–490.
Kasmir, S. E., & Jakfar, S. E. (2013). Studi kelayakan bisnis: Edisi revisi. https://books.google.co.id/books?id=oQRBDwAAQBAJ&lpg=PP1&hl=id&pg=PR4#v=onepage&q&f=false
Otoritas Jasa Keuangan. (2023). Statistik perbankan syariah Desember 2022. https://www.ojk.go.id/id/kanal/syariah/data-dan-statistik/statistik-perbankan-syariah/default.aspx
Putri, M. A., Hanida, T., Tarwisah, I. S., Wati, V., Maulana, Z. A., & Firmansyah, I. (2023). The influence of digital marketing, access to capital, and financial management on the competitiveness of MSMEs products in the regency/city of Tasikmalaya. Saudi Journal of Economics and Finance, 7(6), 300–306. https://doi.org/10.36348/sjef.2023.v07i06.003
Rahma, R. Y., & Zulaikha, S. (2022). Pengaruh penggunaan M-payment, literasi keuangan syariah, locus of control terhadap perilaku keuangan. Jurnal Ekonomi Syariah Teori dan Terapan, 9(5), 747–759. https://doi.org/10.20473/vol9iss20225pp747-759
Rofianti, D. T., Inayah, S. H., Nabila, L. N., Faza, M. E., Andni, R., & Anindya, S. (2023). Factors that affect the intention to use mobile banking in sharia banks. Sharia Oikonomia Law Journal, 1(2), 70–87. https://doi.org/10.55849/solj.v1i2.108
Sari, W. P., Eprianti, N., & Nurrachmi, I. (n.d.). Pengaruh literasi keuangan syariah terhadap minat untuk produk deposito pada Bank Syariah Indonesia Kantor Cabang Garut, 103–111.
Siregar, R. H., Syahbudi, M., & Harahap, M. I. (2021). Strategic enhancement of financial inclusion through Shariah-compliant fintech: A SWOT analysis of Bank Syariah Indonesia KCP Gunung Tua. Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi dan Keagamaan, 8(1), 195. https://doi.org/10.29300/mzn.v8i1.4845
Sugiyanto, Yunani, A., Dewi, L. S., & S.P, M. A. A. (2023). Pemilihan lokasi terbaik untuk pembukaan kantor cabang: Studi kasus pada Bank X. Optimal: Jurnal Ekonomi dan Manajemen, 15(1), 99–109. https://publikasi.mercubuana.ac.id/index.php/oe/article/view/15854
Tambunan, E. C., Enuh, K., Ubaidullah, U., & Tamba, M. (2022). Capital access for micro small medium enterprises. Jurnal Ekonomi dan Perbankan Syariah, 10(2), 148–158. https://doi.org/10.46899/jeps.v10i2.375
Tanjung, A. F., & Syahriza, R. (2024). Marketing strategies of Sharia peer-to-peer lending fintech in enhancing Sharia financial inclusion: A case study of PT. Dana Syariah Indonesia. International Journal of…, 5(3), 1439–1448.