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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh berbagai faktor eksternal terhadap sustainable consumption behavior, baik secara langsung maupun melalui sustainable consumption behavior intention sebagai variabel perantara. Hasil penelitian menunjukkan bahwa environmental knowledge dan promotion of sustainable consumption memiliki pengaruh signifikan terhadap niat konsumsi berkelanjutan, tetapi tidak secara langsung memengaruhi perilaku konsumsi berkelanjutan. Sebaliknya, materialism dan environmental influences memiliki pengaruh langsung terhadap perilaku konsumsi berkelanjutan, di mana materialisme cenderung menghambat konsumsi berkelanjutan, sedangkan pengaruh lingkungan sosial justru mendorongnya. Selain itu, niat konsumsi berkelanjutan terbukti sebagai faktor utama yang berperan dalam mendorong individu untuk mengadopsi konsumsi yang lebih bertanggung jawab. Temuan ini mendukung theory of planned behavior (TPB), yang menekankan pentingnya niat dalam menentukan perilaku aktual. Oleh karena itu, intervensi kebijakan yang efektif dalam meningkatkan konsumsi berkelanjutan harus difokuskan pada strategi yang memperkuat niat, seperti edukasi lingkungan, kampanye sosial, serta pemberian insentif bagi perilaku konsumsi yang lebih ramah lingkungan.
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References
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- Kadic-Maglajlic, S., Arslanagic-Kalajdzic, M., Micevski, M., Dlacic, J., & Zabkar, V. (2019). Being engaged is a good thing: Understanding sustainable consumption behavior among young adults. Journal of Business Research, 104, 644–654.
- Kuswati, R. (2024). Peran Sikap Konsumsi Pakaian Yang Berkelanjutan Terhadap Niat Beli Thrift Fashion. SEIKO: Journal of Management & Business, 7(1), 1171–1186.
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- Mulati, I. R., & Kuswati, R. (2022). Pengaruh Sikap Lingkungan Terhadap Perilaku Pro Lingkungan Yang Dimediasi Oleh Kepedulian Lingkungan Dan Kemauan Membayar Lebih. Jurnal Bisnis Dan Manajemen, 18(3), 157–167.
- Nekmahmud, M., Ramkissoon, H., & Fekete-Farkas, M. (2022). Green purchase and sustainable consumption: A comparative study between European and non-European tourists. Tourism Management Perspectives, 43, 100980.
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- Piligrimienė, Ž., Žukauskaitė, A., Korzilius, H., Banytė, J., & Dovalienė, A. (2020). Internal and external determinants of consumer engagement in sustainable consumption. Sustainability, 12(4), 1349.
- Sekarini, R. A., Suhara, E., Fikriah, H., & Zahrah, S. (2024). Determinan terhadap Keputusan Pembelian Marketplace Shopee pada Mahasiswa Univesitas Islam Jakarta. ISOQUANT: Jurnal Ekonomi, Manajemen dan Akuntansi, 8(1), 24–33.
- Solekah, N. A. (2022). Analisis Religios Value terhadap Green Purchase Attitude dan Green Purchase Intention: Studi Empiris pada Generasi Milenial Muslim. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 5(2), 149–161.
- Suárez, E., Hernández, B., Gil-Giménez, D., & Corral-Verdugo, V. (2022). Determinants of frugal behavior: the influences of consciousness for sustainable consumption, materialism, and the consideration of future consequences. Frontiers in Psychology, 11, 567752.
- Susilo, D. (2023). Efektivitas Kampanye Anti Kantong Plastik di Supermarket Dalam Menyokong Konsep Keberlanjutan. Jurnal Penelitian Sosial Ilmu Komunikasi, 7(2), 120–128.
- Zhang, L., Li, D., & Zhou, W. (2023). How environmental concern and perceived consumer effectiveness influence green purchasing intentions: The mediating role of green product knowledge. Journal of Retailing and Consumer Services.
References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Arrazzaqy, M. N., & Lukiarti, M. M. (2023). Pengaruh Pengetahuan Lingkungan Dan Kepedulian Lingkungan Terhadap Minat Beli Produk Hijau Pada Generasi Z (Studi Kasus Pada Produk Pakaian Bekas (Thrifting) Di Kabupaten Rembang. Jurnal Mirai Management, 8(1), 479–485.
Asgar, A., Razak, S., & Darwis, R. H. (2024). Circular Economy Adoption: The Mediating Role of Attitudes in the TPB (Theory of Planned Behavior) Model. ILTIZAM Journal of Shariah Economics Research, 8(1), 1–19.
Geng, Y., & Maimaituerxun, M. (2022). Research Progress of Green Marketing in Sustainable Consumption based on CiteSpace Analysis. SAGE Open, 12(3). https://doi.org/10.1177/21582440221119835
Gomes, S., Lopes, J. M., & Nogueira, S. (2023). Willingness to pay more for green products: A critical challenge for Gen Z. Journal of Cleaner Production, 390(1).
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.
Hermalia, R. A., & Kuswati, R. (2025). The Effect of Green Intrinsic and Extrinsic Motivation on Green Product Purchase Behavior Mediated by Green Product Purchase Intention. Jurnal Manajemen Bisnis, 12(1), 12–24. https://doi.org/10.33096/jmb.v12i1.1004
Imamah, N., & Setyono, J. (2023). Determinan Minat Beli Kosmetik Halal Brand Lokal di Daerah Istimewa Yogyakarta. ISOQUANT: Jurnal Ekonomi, Manajemen dan Akuntansi, 7(2), 215–228.
Isnanto, B., & Saputro, S. H. (2024). Analisis Pengaruh Faktor-Faktor Kunci Loyalitas Konsumen: Mengungkap Rahasia Keberhasilan Bisnis di Era Kompetitif. ISOQUANT: Jurnal Ekonomi, Manajemen dan Akuntansi, 8(1), 64–78.
Jadidah, I. T., Anisah, N., Zakiyah, A. N., Sari, E. K., Dewi, M., & Putri, S. P. (2015). PENGARUH POLA KONSUMSI MASYARAKAT URBAN DAN DAMPAKNYA TERHADAP LINGKUNGAN. SIGNIFICANT: Journal Of Research And Multidisciplinary, 2(02), 242–251.
Joshi, Y., & Rahman, Z. (2023). Factors affecting green purchase behaviour and future research directions. International Strategic Management Review, 3(1–2), 128–143.
Kadic-Maglajlic, S., Arslanagic-Kalajdzic, M., Micevski, M., Dlacic, J., & Zabkar, V. (2019). Being engaged is a good thing: Understanding sustainable consumption behavior among young adults. Journal of Business Research, 104, 644–654.
Kuswati, R. (2024). Peran Sikap Konsumsi Pakaian Yang Berkelanjutan Terhadap Niat Beli Thrift Fashion. SEIKO: Journal of Management & Business, 7(1), 1171–1186.
Legg, S. (2021). IPCC, 2021: Climate change 2021-the physical science basis. In Interaction (Vol. 49, Issue 4).
Mangensiga, F. (2023). Pengaruh Pengetahuan Lingkungan Hidup dan Konsep Diri terhadap Kepedulian dan Pelestarian Lingkungan. Jurnal Widyaiswara Indonesia, 4(3), 87–98.
Matharu, M., Jain, R., & Kamboj, S. (2020). Understanding the impact of lifestyle on sustainable consumption behavior: a sharing economy perspective. Management of Environmental Quality: An International Journal, 32(1), 20–40.
Mulati, I. R., & Kuswati, R. (2022). Pengaruh Sikap Lingkungan Terhadap Perilaku Pro Lingkungan Yang Dimediasi Oleh Kepedulian Lingkungan Dan Kemauan Membayar Lebih. Jurnal Bisnis Dan Manajemen, 18(3), 157–167.
Nekmahmud, M., Ramkissoon, H., & Fekete-Farkas, M. (2022). Green purchase and sustainable consumption: A comparative study between European and non-European tourists. Tourism Management Perspectives, 43, 100980.
Nguyen, T. N., Lobo, A., & Nguyen, B. K. (2018). Young consumers’ green purchase behaviour in an emerging market. Journal of Strategic Marketing, 26(7), 583–600.
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134.
Piligrimienė, Ž., Žukauskaitė, A., Korzilius, H., Banytė, J., & Dovalienė, A. (2020). Internal and external determinants of consumer engagement in sustainable consumption. Sustainability, 12(4), 1349.
Sekarini, R. A., Suhara, E., Fikriah, H., & Zahrah, S. (2024). Determinan terhadap Keputusan Pembelian Marketplace Shopee pada Mahasiswa Univesitas Islam Jakarta. ISOQUANT: Jurnal Ekonomi, Manajemen dan Akuntansi, 8(1), 24–33.
Solekah, N. A. (2022). Analisis Religios Value terhadap Green Purchase Attitude dan Green Purchase Intention: Studi Empiris pada Generasi Milenial Muslim. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 5(2), 149–161.
Suárez, E., Hernández, B., Gil-Giménez, D., & Corral-Verdugo, V. (2022). Determinants of frugal behavior: the influences of consciousness for sustainable consumption, materialism, and the consideration of future consequences. Frontiers in Psychology, 11, 567752.
Susilo, D. (2023). Efektivitas Kampanye Anti Kantong Plastik di Supermarket Dalam Menyokong Konsep Keberlanjutan. Jurnal Penelitian Sosial Ilmu Komunikasi, 7(2), 120–128.
Zhang, L., Li, D., & Zhou, W. (2023). How environmental concern and perceived consumer effectiveness influence green purchasing intentions: The mediating role of green product knowledge. Journal of Retailing and Consumer Services.