Article Sidebar

Download
PDF
Statistic
Read Counter : 111 Download : 96

Main Article Content

Abstract

The development of cosmetics in today's era has become a necessity that cannot be underestimated anymore. “According to its use, cosmetics are divided into two, namely cosmetics used to care for and maintain the cleanliness of facial skin, often known as Skincare, and cosmetics used to apply makeup and cover deficiencies in facial skin, often known as Make up” (A. Putri, 2017). The population in this study is students of the University of Muhammadiyah Surakarta. The sampling technique in this study is non probability sampling. The sampling technique used is purposive sampling where this technique is used to determine the research sample with certain considerations or criteria that have the purpose that the data obtained is representative data.

Keywords

Trendlines Consumer Involvement Brand Engagement Purchase Intention

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Mahgaraini, P. C. ., & Irmawati, I. (2025). Analisis Pengaruh Trendlines Dan Consumer Involvement Pada Brand Engagement Sebagai Variabel Mediasi Terhadap Purchase Intention Produk Skintific. Paradoks : Jurnal Ilmu Ekonomi, 8(2), 1145–1169. https://doi.org/10.57178/paradoks.v8i2.1285
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Acropora, R. (2022). Peran Mediasi Customer Brand Engagement Pada Produk Ramah Lingkungan. Journal of Advances in Digital Business and Entrepreneurship, 1(2), 1–15. https://intropublicia.org/index.php/jadbe
  2. Adnan, K., Amjad, N., Iftikhar, A., & Nisar, A. (2023). Study of the Effect of Influencer Marketing on Consumer Purchase Intention with Medators Brand Awareness and Brand Reputation: Organic Skin Care Products in Pakistan. Journal of Policy Research, 9(2), 124–133.
  3. Agustiani, R. (2020). The Effect of Product Trend on Purchase Intention (Survey on Food and Baverages Customers in Garut Regency). Management and Entrepreneurship Research Review, 1(5), 159–165. https://doi.org/10.1007/978-3-030-65169-5_3
  4. Alicia, J., Aruan, M., Surbakti, R. P., Putri, Y. A., Aulia, M., Nst, R., Siregar, O. M., & Siregar, A. M. (2020). Peran Value Co Creation dalam Consumer Engagement Pada Pengguna Shopee di Kota Medan. Jurnal Ekonomi Dan Bisnis Digital, 01(04), 901–907.
  5. Alida, N., Hasibuan, S., & Rahmidani, R. (2023). Pengaruh Customer Engagement Terhadap Brand Loyalty Pada Pengguna Maxim Di Kota Padang. 2(2), 532–540.
  6. Andari, A. T., Setianingsih, N. A., & Aalin, E. R. (2022). Pengaruh Kualitas Sumber Daya Manusia, Ukuran Usaha dan Sosialisasi SAK EMKM Terhadap Penyusunan Laporan Keuangan Berdasarkan SAK EMKM. Owner, 6(4), 3680–3689. https://doi.org/10.33395/owner.v6i4.1109
  7. Ariansyah, A., Najib, M., & Munandar, J. M. (2020). Faktor-Faktor yang Memengaruhi Niat Konsumen untuk Membeli Produk Melalui E-Commerce. Jurnal Manajemen Dan Organisasi, 11(2), 83–90. https://doi.org/10.29244/jmo.v11i2.32170
  8. Asmoro, D. santoso. (2021). Pengaruh trendlines, Service Fairness, dan Customer Satisfaction terhadap Loyalitas Pelanggan (Studi pada Pengguna Telkomsel). Jurnal Ilmu Manajemen, 11(1), 1–17.
  9. Bernaldo, B., Pebrianti, C., Nurhasanah, D., Ester, N., & Nurhayati, T. (2023). Analisis Pengaruh Merek Terhadap Keputusan Pembelian Konsumen Pada Merek Mixue di Kabupaten Karawang. Jurnal Pengabdian Masyarakat Indonesia, 1(2), 54–63.
  10. Bian, X., & Haque, S. (2020). Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? Journal of Brand Management, 27(4), 438–451. https://doi.org/10.1057/s41262-020-00189-4
  11. Chan, S., & Asni, K. (2023). Encouraging Purchase Intention in TikTok Live Streaming: The Role of Live Streaming Shopping Attributes. Journal of Accounting Research, Organization and Economics, 6(1), 19–33. https://doi.org/10.24815/jaroe.v6i1.31196
  12. Charismana, D. S., Retnawati, H., & Dhewantoro, H. N. S. (2022). Motivasi Belajar Dan Prestasi Belajar Pada Mata Pelajaran Ppkn Di Indonesia: Kajian Analisis Meta. Bhineka Tunggal Ika: Kajian Teori Dan Praktik Pendidikan PKn, 9(2), 99–113. https://doi.org/10.36706/jbti.v9i2.18333
  13. Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695–720. https://doi.org/10.1108/APJML-04-2019-0262
  14. Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of Business Research, 122(February 2020), 608–620. https://doi.org/10.1016/j.jbusres.2020.10.016
  15. Dewi, R. (2021). Pengaruh Kemampuan Kerja, Motivasi Dan Pengembangan Karier Terhadap Kinerja Karyawan Pt. Bina Buana Semesta. JEBI) Jurnal Ekonomi Bisnis Indonesia, 16(1), 21. www.jurnal.stiebi.ac.id
  16. Extefani Esperansa Tanamal, F., Fajarwati, D., & Putranto Hadi, D. (2022). Analisis Pengaruh Brand Engagement Dan Brand Love Terhadap Brand Equity Dan Purchase Intention Handphone Merek Samsung. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(12), 2739–2752. https://doi.org/10.54443/sibatik.v1i12.426
  17. Folia, A. D., & Yulianti, R. A. (2023). Analisis Sikap dan Minat Beli Konsumen terhadap Produk Fashion dengan Menggunakan Brand Image Merek Lokal dan Impor. Applied Business and Administration Journal, 2(2), 19–29. https://doi.org/10.62201/abaj.v2i2.50
  18. Guan, J., Lau, Y., Yang, H., & Ren, L. (2022). To buy or not to buy: how young consumers approach new smart products in the social media context. Young Consumers, 23(1), 90–111. https://doi.org/10.1108/YC-12-2020-1272
  19. Hadiansyah, S. (2022). Skintific Meluncurkan Produk Cushion dengan Kandungan Serum, Setelah Banyak Skincare yang Ampuh dan Laris. Liputan6.
  20. Hanaysha, J. R. (2022). An examination of social media advertising features, brand engagement and purchase intention in the fast food industry. British Food Journal, 124(11), 4143–4160. https://doi.org/10.1108/BFJ-08-2021-0907
  21. Ilhami, S. M. Al, & Hendrastomo, G. (2020). Perawatan Kulit Wajah Sebagai Gaya Hidup Laki-Laki. E-Societas : Jurnal Pendidikan Sosiologi, 9(3), 2–17. https://journal.student.uny.ac.id/index.php/societas/article/download/17119/16528
  22. Iqbal, J., Yu, D., Zubair, M., Rasheed, M. I., Khizar, H. M. U., & Imran, M. (2021). Health Consciousness, Food Safety Concern, and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives. Sage Open, 11(2), 21582440211015730. https://doi.org/10.1177/21582440211015727
  23. Irmawati. (2020). ANALISIS PENGARUH BRAND AWARENES , NORMA SUBYEKTIF, KEYAKINAN LABEL HALAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIE SAMYANG ASAL KOREA. Universitas Muhammadiyah Surakarta, 7(2), 809–820.
  24. Irmawati. (2021). Analisis Pengaruh E-Wom, Keamanan, dan Kualitas Desain Website pada Kaum Milenial dalam Melakukan Niat Beli Ulang dalam Berbelanja Online. Universitas Muhammadiyah Surakarta.
  25. Irmawati, I., & Cahyanto, M. R. N. (2022). Pengaruh Kualitas Informasi, Kemudahan, Dan Kepercayan Terhadap Keputusan Pembelian Di Situs Tokopedia. House of Management and Business (HOMBIS) Journal, 1(1), 24–34. https://doi.org/10.26753/hombis.v1i1.748
  26. Irmawati & Friandyas, O. H., Manajemen, P. S., Ekonomi, F., Bisnis, D. A. N., & Surakarta, U. M. (2022). Clothing Apparel Racertess Yang Dimediasi Kepuasan Pelanggan ( Club Motor Vespa ).
  27. Janadio, B., & Mujiasih, E. (2020). Hubungan Antara Customer Engagement Melalui Instagram Dengan Intensi Membeli Produk Pada Mahasiswa Fakultas Psikologiuniversitas Diponegoro. Jurnal EMPATI, 9(5), 398–405. https://doi.org/10.14710/empati.2020.29263
  28. Jufrizen, J., Daulay, R., Sari, M., & Nasution, M. I. (2020). Model Empiris Peningkatan Kepuasan Dan Niat Beli Konsumen Dalam Pemilihan Online Shop Instagram. Mix: Jurnal Ilmiah Manajemen, 10(2), 249. https://doi.org/10.22441/mix.2020.v10i2.008
  29. Khohar, N. E., & Hermanto, Y. B. (2024). Pengaruh Perceived Quality, Perceived Sensitivity, dan Store Image Terhadap Purchase Intention. BIP’s JURNAL BISNIS PERSPEKTIF, 16(1), 15–28. https://doi.org/10.37477/bip.v16i1.511
  30. Khusniah, R., Siti Astuti, E., Ilmu Administrasi, F., Brawijaya, U., & Timur, J. (2024). How Social Media Impacts on Customer Brand Engagement, Brand Trust and Brand Loyalty. Jurnal Administrasi Bisnis, 18(1), 16.
  31. Kurniawan, R., Pintor Siolemba, S., Ramdani, Z., Ekonomi Universitas Terbuka, F., & Psikologi UIN Sunan Gunung Djati Bandung, F. (2023). Issue 1 (2023) Pages 189-199 INOVASI: Jurnal Ekonomi. Keuangan Dan Manajemen, 19(1), 2528–1097.
  32. Lady, Lady, Flowerensia, D., & Sentoso, A. (2024). Analisis Pengaruh Faktor Yang Mempengaruhi Brand Equity Terhadap Purchase Intention Dari Pelanggan Restoran Makanan Sehat. Jurnal Manajemen Terapan Dan Keuangan, 13(02), 335–349. https://doi.org/10.22437/jmk.v13i02.31554
  33. Mahendra, F. Z., & Nugroho, D. A. (2023). Pengaruh Content Marketing Terhadap Purchase Intention Pada Fan Apparel Dengan Customer Engagement Sebagai Variabel Mediasi (Studi Pada Akun Instagam @authenticsid). Journal of Chemical Information and Modeling, 53(9), 1689–1699.
  34. Manajemen, J. J., Oktober, N., Ajeng, A., Sasono, P., & Masnita, Y. (2024). Studi Consumer Brand Engagement pada Media Sosial FnB ( Food and Beverages ) Brand di Indonesia untuk Meningkatkan Brand Loyalty dengan Teori Social Exchange. 9(2), 1025–1034. https://doi.org/10.33087/jmas.v9i2.2003
  35. Marsel, Novia & Riris, L. (n.d.). PENGARUH SOCIAL MEDIA MARKETING, BRAND EQUITY, DAN BRAND EXPERIENCE TERHADAP BRAND LOYALTY PADA INDOMIE.
  36. Moehadi, Hartiningsih Astuti, Siti Alfiyana, & Kiswati Dewi Kartika. (2024). Peran E-Commerce Dan Gaya Hidup Dalam Menentukan Perilaku Konsumen. Jurnal Ilmiah Ekonomi Global Masa Kini, 15(1), 18–23. https://doi.org/10.36982/jiegmk.v15i1.3953
  37. Mulyati, Y., & Gesitera, G. (2020). Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 173. https://doi.org/10.30588/jmp.v9i2.538
  38. NAB Sinulingg, HT Sihotang, M. K. (2023). Perilaku Konsumen: Strategi dan Teori.
  39. Nabila, W. K., Negoro, D. A., & Unggul, E. (2023). Pengaruh Digital Marketing , Customer Engagemen t , dan Brand Awareness Terhadap Purchase Intention Produk Fashion Lokal Pada Generasi Z. Jurnal Pendidikan Tambusai, 7, 20207–20218.
  40. Natalia, M., Epin, W., Allo, C. G., & Ilham, M. (2024). PENGARUH TAX COMPLIANCE SPT TAHUNAN PEGAWAI DI. 9(1), 37–48.
  41. Ndhlovu, T., & Maree, T. (2023). The central role of consumer–brand engagement in product and service brand contexts. Journal of Marketing Analytics, Hollebeek 2011. https://doi.org/10.1057/s41270-023-00241-7
  42. Nurhayati, S. (2020). Pengaruh Tipe Keterlibatan Enduring Konsumen Terhadap Kepercayaan Merek Dan Dampaknya Pada Keputusan Pembelian Produk Smartphone. Prima Ekonomika, 11(1), 20–37.
  43. Nursanti, W., Hafizah, A., Mutaufiq, A., & Supryantony, E. (2023). Gaya Hidup Berbelanja Dan Keterlibatan Konsumen Yang Mempengaruhi Pembelian Impulsif Produk Fashion Di Summarecon Mall Bekasi. Jurnal Manajemen FE-UB, 11(2), 61–81.
  44. Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6). https://doi.org/10.1016/j.heliyon.2020.e04284
  45. Putranti, L., Aryandha, P. N., Herdiany, H. D., & Wulandari, P. A. (2023). Consumer Involvement, Consumer Brand Engagement and Self Brand Connection Users of Food and Beverage Delivery Service Applications (Issue Upincess 2023). Atlantis Press SARL. https://doi.org/10.2991/978-2-38476-176-0_3
  46. Putri, A. (2017). Perkembangan Penggunaan Produk Kosmetik Di Indonesia. Jurnal Ekonomi Dan Bisnis, 21(2), 59–64. https://doi.org/10.24123/jeb.v21i2.1637
  47. Putri, N. M., Fauzi, A., & Wijayanti, M. (2024). Pengaruh Stres Kerja dan Motivasi Kerja Terhadap Kinerja Pegawai di Mts At Taqwa 04, Setia Asih. Indonesian Journal of Economics and Strategic Management (IJESM), 2(1), 571–583.
  48. Rasul, M. (2022). Analisis Keputusan Pembelian Ditinjau dari Aspek Diskon dan Consumer Involvemen. Jurnal Riset Mahasiswa Ekonomi (RITMIK), 4(2), 089–103.
  49. Roggeveen, A. L., Grewal, D., Karsberg, J., Noble, S. M., Nordfält, J., Patrick, V. M., Schweiger, E., Soysal, G., Dillard, A., Cooper, N., & Olson, R. (2021). Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies. Journal of Retailing, 97(1), 81–98. https://doi.org/https://doi.org/10.1016/j.jretai.2020.11.006
  50. Rustamana, A., Wahyuningsih, P., Azka, M. F., & Wahyu, P. (2024). Penelitian Metode Kuantitatif. Sindoro Cendikia Pendidikan, 5(6), 1–10.
  51. Safitri, R. A., & Rini, A. S. (2021). Pengaruh ketergantungan make-up terhadap kepercayaan diri pada remaja putri. Jurnal Psikologi Talenta Mahasiswa, 1(2), 1–17.
  52. Sahoo, K. C., Rohith, K., Goud, S., Vadlakonda, S. K., & Vardhan, K. S. (2018). the Influence of Social Media Marketing on. Journal of Tourism Challenges and Trends, XI(2), 31–48.
  53. Sanjaya, L. (2020). Analisis Pengaruh Content Marketing Pada Customer Value dan Customer Engagement Serta Dampaknya Terhadap Repeat Purchase Pada PegiPegi di Surabaya. Jurnal Strategi Pemasaran, 7(1), 291–303.
  54. Sari, D., & Widodo, T. (2024). THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND KNOWLEDGE ON RALALI.COM IS MEDIATED BY CONSUMER-BRAND ENGAGEMENT AND CUSTOMER EXPERIENCE VARIABLES. 6, 2057.
  55. Sevira, D., & Widodo, T. (2023). The Effect of Social Media Marketing Activities on Brand Loyalty and Willingness to Pay Premium Price: Brand Equity as Intervening Variable and Income Level as Moderating Variable. International Journal of Current Science Research and Review, 06. https://doi.org/10.47191/ijcsrr/V6-i9-07
  56. Soon, Y. E., Murray, C. M., Aguilar, A., & Boshoff, K. (2020). Consumer involvement in university education programs in the nursing, midwifery, and allied health professions: a systematic scoping review. International Journal of Nursing Studies, 109, 103619. https://doi.org/https://doi.org/10.1016/j.ijnurstu.2020.103619
  57. Sudirjo, F. (2023). Marketing Strategy in Improving Product Competitiveness in the Global Market. Journal of Contemporary Administration and Management (ADMAN), 1, 63–69. https://doi.org/10.61100/adman.v1i2.24
  58. Suriani, N., Risnita, & Jailani, M. S. (2023). Konsep Populasi dan Sampling Serta Pemilihan Partisipan Ditinjau Dari Penelitian Ilmiah Pendidikan. Jurnal IHSAN : Jurnal Pendidikan Islam, 1(2), 24–36. https://doi.org/10.61104/ihsan.v1i2.55
  59. Vasudevan, M., Kiran, P., & Banerjee, J. (2020). The Mediating effect of brand equity on the relationship between social media marketing and consumer response. Journal of Xi’an University of Architecture & Technology, 7(3), 1–23.
  60. Verma, P. (2020). The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model. Journal of Promotion Management, 27, 1–30. https://doi.org/10.1080/10496491.2020.1809591
  61. Verma, P. (2021). The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model. Journal of Promotion Management, 27(1), 103–132. https://doi.org/10.1080/10496491.2020.1809591
  62. Wang, Y., Wang, J., Yao, T., Li, M., & Wang, X. (2020). How does social support promote consumers’ engagement in the social commerce community? The mediating effect of consumer involvement. Information Processing & Management, 57(5), 102272. https://doi.org/https://doi.org/10.1016/j.ipm.2020.102272
  63. Wardani, K., & Susanto, A. (2020). The Impact of Brand Image and Perceived Price on Imported Halal Skincare Purchase Decision: Study on Safi’s Consumers in Central Java, Indonesia. International Journal of Science and Business, 4(10), 108–120. https://doi.org/10.5281/zenodo.4059333
  64. Widodo, A. (2023). INFLUENCE OF EWOM ON PURCHASE INTENTIONS THROUGH SOCIAL MEDIA MARKETING INTERVENING VARIABLES ON PRODUCT SOMETHINC. 18, 1166–1180. https://doi.org/10.17605/OSF.IO/BPR27
  65. Wirya, Y. H., & Syah, T. Y. R. (2022). Consumer Product Involvement, Attitude and Cognition Towards Ad, and Perceived Value Concerning Purchase Intentions. Jurnal Dinamika Manajemen, 13(2), 173–184. https://doi.org/10.15294/jdm.v13i2.34679
  66. Zainuddin, A. I., Norhisham, B. S., Ezani, B., & Mardin, D. M. (2023). E-commerce trends during Covid-19 pandemic in Malaysia.
  67. Zulfa, M. M., & Muslichah, I. (2022). Pengaruh Pengalaman dan Keterikatan Emosional terhadap Loyalitas Merek pada Pengguna Aplikasi Islami di Smartphone. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(1), 13–36.